Member of the senior management and leadership team for a division of TripAdvisor - The Independent Traveler Inc. which operated three brands: Cruise Critic, Family Vacation Critic, and IndependentTraverl.com. Developed company and brand strategy, product road map, sitewide initiatives, and budget for all three brands. Achieved the sales and ad operations annual revenue goals in excess of $20 million• Managed a team of 12 full-time sales and ad operations and 25 cross-functional employees• Established digital ad sales strategy for three brands: Cruise Critic, Family Vacation Critic, and The Independent Traveler• Launched global sales initiatives in the UK and AU markets generating in excess of $6 million annually• Developed CPC, CPM and sponsorship products across operating units diversifying revenue streams• Analyzed and monitored industry trends• Collaborated cross-functionally to develop advertising products to ensure best in class opportunities for advertisers• Negotiated digital advertising budgets growing revenue 220% in a two year period• Exceed all sales and company goals on a regular basis• Developed innovative approaches and utilized consultative selling skills to maintain existing customers as well as attract new advertisers• Promoted to Director in August 2010

Managed the cruise vertical across three brands: Orbitz, Cheap Tickets and Yahoo Travel which generated $350 million inannual sales. Created a line of vision and business strategy for the cruise vertical increasing sales 20% per year on average.• Cultivated relationships with cruise line executives as well as day to day business contacts• Managed the selection process and integration of third-party fulfillment partner• Negotiated annual contracts to include best in class terms, preferential pricing, achievement overrides and cooperativemarketing funds• Managed 8 employee resources in a cross-functional matrix• Developed site-wide promotional for all three brands• Analyzed ROI of all promotions• Led cross-departmental demand generation efforts among marketing, online advertising, merchandising, corporate communications, revenue management, business development, supplier services, and partner marketing