Management of all marketing and sale activities targeting the souvenir & gift industry. Advertising, Direct Sales, New market expansion, Representative Relationships, Trade Show Coordination, Lead Generation and Customer Service. Special market focus in Museum & Historical Attractions, Zoo & Aquariums, National & State Parks, custom product development.

Successful management of all marketing activities from advertising media and annual product catalog production to trade show coordination, web site maintenance and industry specific search engine optimization. New product, research, development and vendor partnership coordination. Currently manage 30+ vendor partnerships for one product line, including price negotiations and problem resolution. Management of all coop and program pricing for highest level (Platinum) customers, including special product requests and custom programs. ROI evaluation skills for budgeting recommendations. Training outline and mentorship for new sales & marketing employees.

All aspects of Human Resources activities from employee hiring, training, benefits administration to safety training, employee relations/morale and special project coordination.

Interviewing, hiring and a variety of HR functions, such as benefit administration, employee orientations and special event management.