• Participated as a member of the company’s leadership team helping to identify and develop strategic market opportunities for new product development and market expansion and positioning the company as a thought leader.• Provided leadership, direction and management of all marketing functions in this $3.6 million privately held K-12 administration SaaS and integration solutions technology company.Highlights:- Facilitated company's annual strategic planning sessions for organizational and business development.- Led and directed all marketing initiatives of go-to-market team for iPaaS product, including market research, product positioning, user experience and partner development.
- Provided oversight for brand standards related to user interface in all PSST software.- Provided oversight and direction for all partner program and client-related communications, including training documents, satisfaction surveys, and user experience evaluations. - Developed synergistic marketing strategy and planning that aligned with sales and client service efforts to support net-new and cross sales efforts segmented by target audiences, products and market seasonality. 
- Developed and implemented digital marketing campaigns for all products and services.- Developed content strategies and curated content assets from internal subject matter experts and external sources.- Wrote and edited content for online campaigns, websites, blogs, white papers, case studies, product videos, collateral material, sales presentations.- Sourced and managed external vendor resources.

• Developed and directed marketing team for PSST, a privately held technology company providing software and solutions to the K-12 market as well as a limited commercial market. Highlights: - Conducted first-time perception study among PSST constituents, and subsequently, established first-time brand platform and brand standards for PSST Corporate and its portfolio of solutions. 
- Created and implemented brand alignment standards for all marketing materials and communications. 
- Led process development for client satisfaction surveys and user experience evaluations to establish benchmarks and define measurements for success to improve client experience and client retention.- Developed and initiated Account-Based Marketing strategies by PSST product and target audience. 
- Developed and implemented digital marketing campaigns for all products and services.- Developed and defined digital content strategies for online advertising, social media and company websites. 
- Curated content assets from internal subject matter experts and external sources.- Wrote and edited content for online campaigns, websites, blogs, white papers, case studies, product videos, collateral material and sales presentations.- Established lead development strategies via websites, social media, trade shows, annual user conference and user training events. 
- Directed and provided oversight to outside agencies and vendors.

• Provided strategic communication and marketing services to business, financial and professional service companies. Specialized in defining, developing and implementing strategic positioning and messaging to facilitate organizational change, align internal and external audience communications with business goals, and positively affect company/product image, awareness and revenues. • Provided supplemental marketing support by developing outsourced creative services teams, based on client need, using network of freelance marketing and advertising professionals. • Created content strategies and focused messaging featured on websites, blogs, white papers, case studies, videos, collateral material and presentations.• Client roster included: PSST, LLC, Family Health Centers of Louisville, Chilton & Medley, Level 12, ServiceUSA Home Inspections, Galt House, and Sutherland & Associates

• Co-founded and operated full-service advertising and marketing agency with an emphasis on strategic business and brand development for B2B and B2C services and products. • Directed and conducted national market and consumer research, developed strategic marketing and communication plans, and provided creative direction and content for collateral, video, out of home, video, and POS. • Provided strategic direction for sales channel development and account relations. Clients included beverage alcohol, electronics, home appliances, healthcare and non-profit. • Client roster included: Panasonic Vacuum Division, Buffalo Trace Distillery, Buffalo Trace Kentucky Straight Bourbon Whiskey, LG&E, Community Foundations of American, DES (AutoChron) and University of Louisville Hospital