Helping brands with strategic innovation and launching new products within the beauty category.

Led department of 6 full-time staff working in a hybrid business model. Monitored trends in beauty and personal care and served as subject expert to support senior staff in making strategic decisions. Championed NPD team and acted as liaison with internal and external teams to create custom products with high performance, sustainability and profit KPIs.• Launched new products across hair color, hair care and style categories.• Built 3-year product launch calendar to support overall brand goals, with new launches expecting to contribute 10%-15% of total brand sales.• Directed product sustainability projects with goal of 95% sustainable packaging by 2025.

Supervised department of 4 full-time staff, 3 consultants and 1 agency. Drove product vision, strategy, innovation and implementation to meet company goals. Managed marketing, public relations, advertising, social media, product innovation, promotions and inventory management functions. Selected and managed vendors, including social media, advertising, web / video creators, trend forecasting, market research and online consultants.• Drove product innovation launches, including professional hair color, hair care and styling products, resulting in over $3M in global sales.• Championed direct-to-consumer channels, generating 250% growth in sales for 2019 and projected to be main source of growth in 2020.• Controlled budgets averaging $1.5M, regularly coming in under budget

Led marketing strategy for Professional-Only brands, including hair color, lighteners and texturizers. Managed go-to-market and product innovation activities. Managed 1 direct report.• Created brand promotions, new product introductions and brand relaunches, generating $40M in sales.• Launched Awapuhi Wild Ginger line as the first premium brand, producing over $4M in sales.

Developed aggressive product launch calendar for brands in haircare, styling and bath & body categories, averaging 2-3 new launches and 1 brand re-launch each year. Drove sales growth ranging from 22% - 28.8% year-over-year. Collaborated with Creative Director and Communications Director on corporate photo shoot and advertising campaign featuring celebrity spokesperson, Katharine McPhee as key focus of marketing budget totaling $4M.

Organized professional color brands earning over $60M (78% of total revenue). Presented product initiatives, promotions and strategic direction to company employees, sales consultants, key customers and distributors, ranging from 5-150 participants.