Kim Payne

Kim Payne Email and Phone Number

Strategic Marketing Leader | Product Marketing | Content Marketing | B2B Tech @ Attendance on Demand
Kim Payne's Location
Ann Arbor, Michigan, United States, United States
Kim Payne's Contact Details
About Kim Payne

For nearly 20 years, I’ve been crafting content strategies that not only deliver measurable results but also forge genuine connections with audiences. My expertise spans Edtech, Healthtech, Govtech, and HRtech, where I’ve led go-to-market strategies that showcase the unique value of each solution while driving business growth.At the heart of my work is a passion for storytelling—bringing brands to life through human-centered narratives that resonate deeply with customers. I create campaigns that not only align with business objectives but also reflect the needs and aspirations of our audience. From social media to email marketing, I ensure consistent, impactful messaging across all channels.What truly drives me is the satisfaction of transforming creativity and collaboration into real-world results.

Kim Payne's Current Company Details
Attendance on Demand

Attendance On Demand

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Strategic Marketing Leader | Product Marketing | Content Marketing | B2B Tech
Kim Payne Work Experience Details
  • Attendance On Demand
    Strategic Marketing | Head Of Marketing
    Attendance On Demand Jan 2017 - Present
    Northville, Mi, Us
    I lead a creative team of marketers that build, distribute, and amplify content to drive demand and awareness of our brands through partners and system integrators. I am responsible for developing and executing the content strategy and pipeline development for a SAAS workforce management solution.
  • Proquest
    Marketing Lead, Global Campaigns & Programs
    Proquest Sep 2015 - Dec 2016
    Ann Arbor, Mi, Us
    Working closely with product marketing and sales, I was responsible for developing and executing compelling campaigns that told the story of ProQuest’s product offerings.
  • Thomson Reuters
    Marketing Manager, Government
    Thomson Reuters Apr 2013 - Sep 2015
    Toronto, On, Ca
    I managed marketing campaigns and programs designed to build and maintain customer loyalty, drive engagement and advocate customer stories. I was responsible for driving engagement and leads in key territories, and build brand awareness through strategic marketing programs that showcase our value proposition. In addition, I managed content for social media, email and other marketing materials.
  • Thomson Reuters
    Marketing Manager, Government
    Thomson Reuters Feb 2011 - Mar 2013
    Toronto, On, Ca
    At Thomson Reuters Healthcare, I managed the development and execution of external marketing programs, using marketing strategy to effectively create new leads, support pipeline development, and support renewal activities. I also planned, developed and guided the marketing efforts for product and service updates and new introductions. In addition, I managed web seminar production, generated market intelligence and collaborated with the marketing operations team to execute programs and ensure value propositions were properly executed in marketing materials.
  • Apex Learning
    Marketing Project Manager
    Apex Learning Sep 2006 - Aug 2010
    Seattle, Wa, Us
    In this role, I planned and developed programs, agendas, budgets, and services in conjunction with department goals and objectives to drive sales. I performed product and sales trainings for Salesforce.com, developed marketing strategies, and managed daily operations for the CRM implementation project. I generated custom presentations and marketing materials to target key customers. I performed competitive analysis, planned and executed sales and management meetings, trainings and focus groups. Finally, I managed production, receipt and distribution of marketing collateral to key sales consultants and customers.

Kim Payne Skills

Salesforce.com Marketing Marketing Strategy Crm Marketing Communications Competitive Analysis Advertising Product Marketing Management Strategic Planning Sales Operations Online Marketing Online Advertising Content Marketing Analytics Social Media Leadership Eloqua Creative Writing Marketing Analytics Demand Generation B2b Thought Leadership Graphic Design Sales Presentations B2b Marketing Content Strategy Public Relations Strategic Communications Marketing Management

Kim Payne Education Details

  • Fordham University
    Fordham University
    Communications

Frequently Asked Questions about Kim Payne

What company does Kim Payne work for?

Kim Payne works for Attendance On Demand

What is Kim Payne's role at the current company?

Kim Payne's current role is Strategic Marketing Leader | Product Marketing | Content Marketing | B2B Tech.

What is Kim Payne's email address?

Kim Payne's email address is ki****@****ail.com

What is Kim Payne's direct phone number?

Kim Payne's direct phone number is +163179*****

What schools did Kim Payne attend?

Kim Payne attended Fordham University.

What are some of Kim Payne's interests?

Kim Payne has interest in Writing, Gadgets, Crafting, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Travel, Art In All Forms.

What skills is Kim Payne known for?

Kim Payne has skills like Salesforce.com, Marketing, Marketing Strategy, Crm, Marketing Communications, Competitive Analysis, Advertising, Product Marketing, Management, Strategic Planning, Sales Operations, Online Marketing.

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