Kimberly Earnest Email & Phone Number

Columbia, Missouri Area

I help VU employees become better versions of themselves through being more intentional with their finances and more active with their bodies.

Columbia, Mo

Managed a comprehensive student recruiting, marketing, admissions and enrollment management program for our premier MBA graduate program in a highly competitive, national environment Developed goals and objectives with the Assistant Dean for enrollment and establish priorities and a plan to achieve themDeveloped and assured implementation of marketing (including social media/website content), branding and communication plans Implemented and ran our Customer Relationship Management… Show more Managed a comprehensive student recruiting, marketing, admissions and enrollment management program for our premier MBA graduate program in a highly competitive, national environment Developed goals and objectives with the Assistant Dean for enrollment and establish priorities and a plan to achieve themDeveloped and assured implementation of marketing (including social media/website content), branding and communication plans Implemented and ran our Customer Relationship Management system (Slate)Established criteria with program staff for evaluating applications, interviewing applicants, and making admission decisions. Reviewed applications, interviewed applicants and led the admissions committee in making final admission, financial aid and scholarship decisions Prepared an annual operating budget for all marketing, recruiting, admissions and yielding activities Trained, coached, evaluated and supervised two full-time program support staff Show less

Columbia, Mo

Planned, coordinated, marketed and attended approximately 35-40 recruitment activities annually for prospective MBA students and conducted follow-up phone calls and emails to increase applicationsManaged the Customer Relationship Management (CRM) system for prospective students throughout their student lifecycle (Hobson’s Connect) Reviewed applications and interviewed applicants Communicated with prospective students through email, phone and in-person meetingsCreated and updated… Show more Planned, coordinated, marketed and attended approximately 35-40 recruitment activities annually for prospective MBA students and conducted follow-up phone calls and emails to increase applicationsManaged the Customer Relationship Management (CRM) system for prospective students throughout their student lifecycle (Hobson’s Connect) Reviewed applications and interviewed applicants Communicated with prospective students through email, phone and in-person meetingsCreated and updated communication plans and targeted e-mails to prospective and admitted studentsPlanned out social media strategy and oversaw social media graduate assistant. Social media strategy included a blog, Facebook, Instagram, Twitter, YouTube and Google+ .Oversaw, trained and managed a 30+ member Crosby Ambassador TeamPlanned and executed marketing strategy, including print ads, online ads, direct mail and website content Collaborated with a team on admission decisions and financial aid determination Show less

Columbia, Mo

Strategized with clients to determine effective marketing solutions and tactics for their needsWrote proposals, quotes and creative briefsCommunicated with clients and managed projects with internal Search, Motion Media, Design and Digital teams to execute client’s marketing needsExecuted social media, email marketing and creative concepting for clients

Negotiated contracts and scheduled over 40 Concert Series events annuallyAnalyzed Concert Series expenses, determined ticket price and projected profitability of each event for a 1.6 million dollar budget Served as liaison between University staff and artist/agency for performancesManaged box office staff, interns and marketing directorRepresented the Concert Series and KBIA in a leadership role to various constituencies including artist's managers, arts consortia, donors… Show more Negotiated contracts and scheduled over 40 Concert Series events annuallyAnalyzed Concert Series expenses, determined ticket price and projected profitability of each event for a 1.6 million dollar budget Served as liaison between University staff and artist/agency for performancesManaged box office staff, interns and marketing directorRepresented the Concert Series and KBIA in a leadership role to various constituencies including artist's managers, arts consortia, donors, University officials/employees, and patronsDirected customer service; resolved patron and donor concernsOversaw all e-mail communications and social networking Show less

Conducted needs assessment for clients and made recommendations on a marketing strategy to maximize their advertising exposure Contracted over $200K in radio underwriting, concert series sponsorship and web advertising with local businesses and University departmentsNegotiated over $60K in trade with local businesses that help offset KBIA and Concert Series expenses

Reconciled pledge donation tracking and prepared research for fundraising campaignAssisted with external relations, including the College's Davenport Society and Honors Luncheon

Assisted Sales Manager in coordinating marketing efforts for screening, recruiting, interviewing, hiring and managing insurance agents.

Updated and designed district brochures and publications Wrote tip sheets, press releases, news articles and features for district newsletter

Coordinated speakers bureau, classes/programs and community events to generate hospital referrals. Coordinated health education and health promotion programs. Developed and produced advertisements and brochures for marketing programs and events. Public Relations and Marketing Department assistant: Organized community marketing projects, special events, press releases and wrote local newspaper columns.

Designed, implemented and evaluated health promotion incentive programs. Assisted in the planning and implementation of University health promotion programs for employees. Organized Homecoming Broadway Mile Walk/Run.

Masters, Business Administration; Marketing, Graduated Summa Cum Laude

Ranked #59 in U.S. News and World Report and #66 in Bloomberg BusinessWeek. AACSB-accredited.

2002, Bachelors Of Science In Health Management, Graduated Summa Cum Laude

Education record