Kimberly Elloian Email & Phone Number

• Design & implement brand strategy for PyroThin® Thermal Barriers
• Support Aerogel Technology Platform® R&D initiatives as they become ready for market commercialization

Northborough, Massachusetts, United States

• Development and execution of global PyroThin brand strategy
• Managed rigorous application process that led winning Automotive News' PACE Award and Innovation Partnership Award
• Partnered with Engineering, R&D, Manufacturing, Product Management, and Sales to develop customer-facing content (e.g., webinars, videos, technical articles)
• Collaborated with global teams in Germany, Japan, Korea, Mexico, and Sweden

Northborough, Massachusetts, United States

• Project lead for design, development and content creation for corporate and investors websites
• Partnered with Director of Marketing on Delayed Coker campaign initiative, consisting of: Subject matter expert interviews, animated video, brochure, solutions guide, and presentation
• Guardian of Aspen Aerogels’ corporate branding and messaging from marketing collateral to customer-facing events
• Planned, managed, and analyzed paid LinkedIn campaigns for Energy Infrastructure
• Designed script and led production of distribution-sponsored webinar
• Collaborated with global sales and marketing teams in Australia, Benelux, Brazil, Canada, Malaysia, Singapore, Taiwan, Thailand, and U.K.

Marlborough, Massachusetts, United States

• Project lead for design and development of website dedicated to laser systems product line
• Planned and executed Google Ads paid search advertising campaign. In 2018, my $81,000 in ad spend resulted in $8.7 million in Opportunities and $2.1 million in Sales.
• Built, implemented and updated effective SEO strategy
• Partnered with sales and engineering teams to develop targeted content to drive website traffic and lead generation
• Translated website and campaign data into simple performance reports for executive team
• Collaborated with international marketing teams in China, Germany, Japan, Brazil, Mexico, U.K., Poland and Russia

Westborough, Massachusetts, United States

• In my first 3 months as a Digital Marketing Specialist, New Perspective stopped outsourcing copywriting for clients' content. A single blog post I wrote assisted a manufacturing client with closing a $600,000 deal with.
• Established, initiated and optimized digital marketing strategies based on clients’ industry, target audience and budget
• Wrote engaging and successful marketing, advertising and website copy
• Performed in-depth competitive analysis to check competitor activities with content, landing pages, keyword use and ad placement
• Devised and deployed online marketing plans with effective paid search, social media and SEO strategies
• Produced and presented monthly client reports outlining progress against KPI objectives

Westborough, Massachusetts, United States

• New Perspective's internship program gave me a well-rounded foundation of digital marketing skills that I continue to use throughout my career. I was offered a full-time roll within 2 months.
• Assisted in running Pay-Per-Click (PPC) advertising campaigns using Google Ads and Bing Ads
• Ran paid social media campaigns on Facebook and Twitter for several clients

Master Of Science - Ms, Marketing And Innovation

Graduate program designed for marketing leaders in technology-oriented environments.

Bachelor Of Business Administration (Bba), International Marketing And Mandarin Chinese

Activities and Societies: • Founding member of Beta Upsilon chapter, Alpha Omicron Pi• Graduated magna cum laude • Top marketing student.

Chinese Language, Study Abroad

Studied abroad in Shanghai, China during the Fall semester of 2013. Attended 14 hours of Chinese language instruction per week as well as.