Kimberly Escobar Email & Phone Number

New York, Ny

A boutique publicity firm seasoned in delivering top-tier media coverage of clients in the food and lifestyle space.

New York City

Strategize, develop and execute campaigns for culinary titles.Write press releases and creative pitch letters.Book national and local media.Arrange author tours, book signings, and virtual events.Participate in launch, marketing and other brainstorming meetings across the company.

New York, Ny

New York, Ny

• Assist VP, Executive Director of Publicity in planning and executing national campaigns in print, online media, social media, TV, and radio for key authors such as Nicholas Sparks, Gwyneth Paltrow, Mario Batali, David Ludwig, Christie Brinkley, JJ Virgin, David Baldacci, Jane Hamilton, and others.• Key liaison between authors, agents, and major media as well as between in-house departments to ensure publicity campaigns are implemented to full potential.• Write creative pitch letters, compelling press releases, newsletters, news releases, and other press material.• Secure and arrange interviews and features in top publications such as The New York Times, The Washington Post, NPR, and other national media outlets.• Secure and coordinate multi-city author tours, with book stores/venues to facilitate smooth and successful author events.

New York, Ny

• Assist VP, Executive Director of Publicity in planning and executing national campaigns in print, online media, social media, TV, and radio for key authors such as Nicholas Sparks, Gwyneth Paltrow, Mario Batali, David Ludwig, Christie Brinkley, JJ Virgin, David Baldacci, Jane Hamilton, and others.• Key liaison between authors, agents, and major media as well as between in-house departments to ensure publicity campaigns are implemented to full potential.• Write creative pitch letters, compelling press releases, newsletters, news releases, and other press material.• Secure and arrange interviews and features in top publications such as The New York Times, The Washington Post, NPR, and other national media outlets.• Secure and coordinate multi-city author tours, with book stores/venues to facilitate smooth and successful author events.

• Received raise for outstanding performance in protecting $30 million in projected sales by heavily assisting part-time buyer to complete yearly purchase by production deadline.• Tracked and analyzed sales data for 800 stores. Fully accountable for financial decisions, based on product categories under management. Added value through analyses and substantive recommendations to the buyer and Marketing department on approximately $120 million forecasted annual sales. Assisted the Marketing team in executing promotions. Wrote copy for signage and advertising. • Closely assisted the e-commerce buying team in addition to the retail merchants. Composed written directions for product placement and in-store execution via weekly written communications to all store management. • Negotiated vendor participation agreements (cost of goods, marketing allowance, damages and returns allowance, etc.) and facilitated smooth and timely delivery of product to stores. Communicated constantly with vendors to solve issues and open new business. • Managed one direct report and co-trained four newly hired Assistant Buyers.

Bachelor Of Arts, English

Certificate In Digital Publishing, Publishing