Kimberly F. Email & Phone Number

• Social/Native/Video/Podcast Media Planning on the Charles Schwab account
• Relationship Management - Act as day-to-day resource for client, internal and external partners; responsible for overall client satisfaction. - Coordinate and adjust timing of deliverables across multiple stakeholders.
• Team Management & Supervision - Supervise and nurture junior team members by establishing career growth plans… Show more
• Team Management & Supervision - Supervise and nurture junior team members by establishing career growth plans and refining clear goals. - Manage performance reviews, mentor to maximize productivity and achievement, and.
• Strategy Ideation & Recommendation - Define client goals/objectives and spearhead data-driven full-funnel strategies and tactics for current campaigns. Develop client presentations and templates for POVs and.
• Campaign Management & Execution - Guide planners in campaign set-up, including testing methodologies, optimizations based on platform best practices and changes in bidding strategies and buying objective improvement..

Los Angeles, California, United States

Los Angeles, California, United States

• Integrated Media Planning on the Wells Fargo account
• Budgeting & Flowchart Creation: Maintained media spends, budget tracking, and recaps. Created budget docs & flowcharts and monitored departmental budgets.
• Digital/Print/TV/OOH/Radio Planning: Strategized, managed, and optimized awareness/consideration/conversion-driven campaigns via direct and programmatic buying.
• Measurement Analysis: Worked with Marketing Sciences teams to monitor, analyze, and report on campaign results… Show more
• Measurement Analysis: Worked with Marketing Sciences teams to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance.
• Leadership Development: Provided training and mentorship to subordinates, with a goal to strengthen their media knowledge, skills and increase productivity.

Taipei City, Taiwan

• Digital Planning & Execution: Strategized, managed and optimized brand awareness and performance based campaigns across portal sites, vertical sites and social media via direct and programmatic buying.
• Project Management: Coordinated multiple strategies from internal teams by collaborating effectively and consolidating ideas into US$2-3 million media plans.
• Leadership Development: Provided training and mentorship to subordinates, with a goal to strengthen their media knowledge… Show more
• Leadership Development: Provided training and mentorship to subordinates, with a goal to strengthen their media knowledge, skills and increase productivity.
• Social Media Planning and Budgeting: Developed and managed social media campaigns while defining KPIs and controlled media spending to be within budgets. Provided constructive tactics and adopted new ad formats based.
• KPI Development: Created clear and tangible campaign performance KPI’s that supported clients’ objectives and sales targets.

Taipei City, Taiwan

• Media Planning, Buying & Budgeting: Created and implemented innovative media campaigns, demonstrating creative flair while effectively managing substantial client budgets to achieve growth-oriented KPIs.
• Research Data Analysis: Responsible for analyzing target audience media usage and competitor trend and recommending solid strategies. Complied research data to devise tactics by adopting new techniques and technologies.
• Media Review… Show more
• Media Review Coordination: Constructed all QBRs by consolidating and analyzing market/competitor trends, as well as suggesting new channels or platforms to achieve clients’ business goals
• Key Clients: Novaris, Piaget, HotelsCombined Show less

Taipei City, Taiwan

• Traditional Media Planning & Execution: Created strategies, suggested media mix and edited content including editorials, product placement and creative graphic elements.
• Client Services/Relationship: Maintained strong client relationships and fostered trust through proactive, actionable recommendations to accomplish business objectives.
• Market and Competitor Trend: Collected and analyzed information about different media channels, including TV, print, radio, cinema, digital and… Show more
• Market and Competitor Trend: Collected and analyzed information about different media channels, including TV, print, radio, cinema, digital and outdoor media, with regards to consumer behavior, circulation and audience.
• Key Clients: Novartis, Coca-Cola, Tiger Airways, TGI Fridays Show less

Taipei City, Taiwan

• TV Buying & Negotiation: Monitored television ratings using Nielsen systems and negotiated ad spots with various TV channels to lower costs and maintain program quality.
• Reporting: Generated ad tracking & competitive analysis reports while providing solid media recommendations to clients.
• Client Relationship & Collaboration: Built strong relationships and worked effectively with clients, local and national media vendors, buying teams, researchers and advertising agency partners.… Show more
• Client Relationship & Collaboration: Built strong relationships and worked effectively with clients, local and national media vendors, buying teams, researchers and advertising agency partners.
• Key Clients: Sony Ericsson, Novartis, Brother Show less

Toronto, Ontario, Canada

• Worked with clients including Bell Canada, Bank of Nova Scotia, Agriculture Canada by communicating via telephone and e-mail on daily collection effort inquiries
• Coordinated, edited and reorganized miscellaneous Excel spreadsheets
• Prepared remittances and invoices for Bell Canada on a weekly basis
• Compiled monthly collection reports for four clients
• Handled client inquiries, consumer complaints, payment arrangements, service disconnections, and billing questions
• … Show more