Kimberly F. Email & Phone Number

Yorba Linda, Ca, Us

• Social/Native/Video/Podcast Media Planning on the Charles Schwab account• Relationship Management - Act as day-to-day resource for client, internal and external partners; responsible for overall client satisfaction. - Coordinate and adjust timing of deliverables across multiple stakeholders, communicating changes to client, managers and senior leadership.• Team Management & Supervision - Supervise and nurture junior team members by establishing career growth plans… Show more • Social/Native/Video/Podcast Media Planning on the Charles Schwab account• Relationship Management - Act as day-to-day resource for client, internal and external partners; responsible for overall client satisfaction. - Coordinate and adjust timing of deliverables across multiple stakeholders, communicating changes to client, managers and senior leadership.• Team Management & Supervision - Supervise and nurture junior team members by establishing career growth plans and refining clear goals. - Manage performance reviews, mentor to maximize productivity and achievement, and identify training requirements for improved performance. • Strategy Ideation & Recommendation - Define client goals/objectives and spearhead data-driven full-funnel strategies and tactics for current campaigns. Develop client presentations and templates for POVs and recommendations. - Integrate media insights into overall planning process by incorporating data, historical performance and analytics.• Campaign Management & Execution - Guide planners in campaign set-up, including testing methodologies, optimizations based on platform best practices and changes in bidding strategies and buying objective improvement. - Manage, oversee and supervise campaigns with annual media budgets of $20 million+ across various channels.• Reporting & Analysis - Analyze and QA extensive datasets, and draw conclusions with actionable insights and next steps. - Own and oversee the development of learning agendas including Test & Learn methodologies, reporting requirements and campaign optimizations. Show less

Los Angeles, California, United States

Los Angeles, California, United States

• Integrated Media Planning on the Wells Fargo account• Budgeting & Flowchart Creation: Maintained media spends, budget tracking, and recaps. Created budget docs & flowcharts and monitored departmental budgets. • Digital/Print/TV/OOH/Radio Planning: Strategized, managed, and optimized awareness/consideration/conversion-driven campaigns via direct and programmatic buying.• Measurement Analysis: Worked with Marketing Sciences teams to monitor, analyze, and report on campaign results… Show more • Integrated Media Planning on the Wells Fargo account• Budgeting & Flowchart Creation: Maintained media spends, budget tracking, and recaps. Created budget docs & flowcharts and monitored departmental budgets. • Digital/Print/TV/OOH/Radio Planning: Strategized, managed, and optimized awareness/consideration/conversion-driven campaigns via direct and programmatic buying.• Measurement Analysis: Worked with Marketing Sciences teams to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance.• Leadership Development: Provided training and mentorship to subordinates, with a goal to strengthen their media knowledge, skills and increase productivity.• Client Relationship: Worked with Wells Fargo and partners to support client communications strategy and plan development in alignment with strategy. Show less

Taipei City, Taiwan

• Digital Planning & Execution: Strategized, managed and optimized brand awareness and performance based campaigns across portal sites, vertical sites and social media via direct and programmatic buying.• Project Management: Coordinated multiple strategies from internal teams by collaborating effectively and consolidating ideas into US$2-3 million media plans.• Leadership Development: Provided training and mentorship to subordinates, with a goal to strengthen their media knowledge… Show more • Digital Planning & Execution: Strategized, managed and optimized brand awareness and performance based campaigns across portal sites, vertical sites and social media via direct and programmatic buying.• Project Management: Coordinated multiple strategies from internal teams by collaborating effectively and consolidating ideas into US$2-3 million media plans.• Leadership Development: Provided training and mentorship to subordinates, with a goal to strengthen their media knowledge, skills and increase productivity. • Social Media Planning and Budgeting: Developed and managed social media campaigns while defining KPIs and controlled media spending to be within budgets. Provided constructive tactics and adopted new ad formats based on Facebook’s regular product updates and best practices in the industry.• KPI Development: Created clear and tangible campaign performance KPI’s that supported clients’ objectives and sales targets.• Key Clients: Citibank, Piaget, Heineken, DKSH Show less

Taipei City, Taiwan

• Media Planning, Buying & Budgeting: Created and implemented innovative media campaigns, demonstrating creative flair while effectively managing substantial client budgets to achieve growth-oriented KPIs.• Research Data Analysis: Responsible for analyzing target audience media usage and competitor trend and recommending solid strategies. Complied research data to devise tactics by adopting new techniques and technologies relevant to clients’ media strategies.• Media Review… Show more • Media Planning, Buying & Budgeting: Created and implemented innovative media campaigns, demonstrating creative flair while effectively managing substantial client budgets to achieve growth-oriented KPIs.• Research Data Analysis: Responsible for analyzing target audience media usage and competitor trend and recommending solid strategies. Complied research data to devise tactics by adopting new techniques and technologies relevant to clients’ media strategies.• Media Review Coordination: Constructed all QBRs by consolidating and analyzing market/competitor trends, as well as suggesting new channels or platforms to achieve clients’ business goals• Key Clients: Novaris, Piaget, HotelsCombined Show less

Taipei City, Taiwan

• Traditional Media Planning & Execution: Created strategies, suggested media mix and edited content including editorials, product placement and creative graphic elements.• Client Services/Relationship: Maintained strong client relationships and fostered trust through proactive, actionable recommendations to accomplish business objectives.• Market and Competitor Trend: Collected and analyzed information about different media channels, including TV, print, radio, cinema, digital and… Show more • Traditional Media Planning & Execution: Created strategies, suggested media mix and edited content including editorials, product placement and creative graphic elements.• Client Services/Relationship: Maintained strong client relationships and fostered trust through proactive, actionable recommendations to accomplish business objectives.• Market and Competitor Trend: Collected and analyzed information about different media channels, including TV, print, radio, cinema, digital and outdoor media, with regards to consumer behavior, circulation and audience trends.• Key Clients: Novartis, Coca-Cola, Tiger Airways, TGI Fridays Show less

Taipei City, Taiwan

• TV Buying & Negotiation: Monitored television ratings using Nielsen systems and negotiated ad spots with various TV channels to lower costs and maintain program quality.• Reporting: Generated ad tracking & competitive analysis reports while providing solid media recommendations to clients.• Client Relationship & Collaboration: Built strong relationships and worked effectively with clients, local and national media vendors, buying teams, researchers and advertising agency partners.… Show more • TV Buying & Negotiation: Monitored television ratings using Nielsen systems and negotiated ad spots with various TV channels to lower costs and maintain program quality.• Reporting: Generated ad tracking & competitive analysis reports while providing solid media recommendations to clients.• Client Relationship & Collaboration: Built strong relationships and worked effectively with clients, local and national media vendors, buying teams, researchers and advertising agency partners. • Key Clients: Sony Ericsson, Novartis, Brother Show less

Toronto, Ontario, Canada

• Worked with clients including Bell Canada, Bank of Nova Scotia, Agriculture Canada by communicating via telephone and e-mail on daily collection effort inquiries• Coordinated, edited and reorganized miscellaneous Excel spreadsheets • Prepared remittances and invoices for Bell Canada on a weekly basis• Compiled monthly collection reports for four clients• Handled client inquiries, consumer complaints, payment arrangements, service disconnections, and billing questions•… Show more • Worked with clients including Bell Canada, Bank of Nova Scotia, Agriculture Canada by communicating via telephone and e-mail on daily collection effort inquiries• Coordinated, edited and reorganized miscellaneous Excel spreadsheets • Prepared remittances and invoices for Bell Canada on a weekly basis• Compiled monthly collection reports for four clients• Handled client inquiries, consumer complaints, payment arrangements, service disconnections, and billing questions• Managed a high-volume workload in a deadline-driven environment Show less