Kimberly Gardner Email and Phone Number

• Member of the senior leadership team.• Leads a talented group of individuals whose focus is admissions, communications, fundraising, and marketing.

• Member of senior administrative team.• Led the rebranding process of visual identity for Perkiomen School.• Responsible for redesigning perkiomen.org in 2017.• Created strategic initiatives plan for enrollment management, working with media at the local, regional, and national levels.• Administrator for all social media platforms, including the creation of a comprehensive editorial calendar.• Created and implemented internal and external branding/style guide for brand… Show more • Member of senior administrative team.• Led the rebranding process of visual identity for Perkiomen School.• Responsible for redesigning perkiomen.org in 2017.• Created strategic initiatives plan for enrollment management, working with media at the local, regional, and national levels.• Administrator for all social media platforms, including the creation of a comprehensive editorial calendar.• Created and implemented internal and external branding/style guide for brand consistency.• Responsible for establishing and maintaining advancement budget. Show less

• Member of four-person administrative team.• Managed marketing and graphic design associate, special events manager, alumnae coordinator, and advancement assistant. Indirectly managed admissions director.• Responsible for establishing and maintaining advancement budget.• Successfully shaped communications, marketing and the interior design that resulted from recently completed capital campaign.• Edited all school publications including annual report, The Word (news magazine)… Show more • Member of four-person administrative team.• Managed marketing and graphic design associate, special events manager, alumnae coordinator, and advancement assistant. Indirectly managed admissions director.• Responsible for establishing and maintaining advancement budget.• Successfully shaped communications, marketing and the interior design that resulted from recently completed capital campaign.• Edited all school publications including annual report, The Word (news magazine) and recruitment guide.• Responsible for redesigning DSHA’s website in 2010.• Administrator for all social media platforms. Authored social media plan for DSHA.• Drafted, implemented and finalized DSHA’s first crisis safety plan. Plan successfully executed numerous times.• In conjunction with admissions director, conceptualized, staffed and executed all admissions events for prospective and incoming students.• In conjunction with alumnae coordinator, conceptualized and aided in executing all alumnae events.• Redefined DSHA’s brand to embrace school mission and vision.• Researched, hired and worked alongside market research firm to strengthen DSHA’s presence in key audiences. Worked with board of directors and advancement staff on defining data points necessary to inform future decisions, as well as possible changes to messaging and events.• Created and implemented internal and external branding/style guide for brand consistency.• In conjunction with special events manager, led all events executed by DSHA. • In conjunction with development team, set financial goals and plans for achievement. In 2016, my fundraising component of the benefit auction raised a record $271K net. Show less

• Responsible for securing media sponsorships for year-round cause marketing initiatives.• Pitched stories and press releases to media outlets.• Provided editorial content and multi-page editorial/advertorial inserts as part of sponsorship agreements.• Member of national communications team for the AHA’s Mission: Lifeline initiative, offering field guidance to other directors across the country.• Provided messaging to doctors, board members, chairs and volunteers for scientific… Show more • Responsible for securing media sponsorships for year-round cause marketing initiatives.• Pitched stories and press releases to media outlets.• Provided editorial content and multi-page editorial/advertorial inserts as part of sponsorship agreements.• Member of national communications team for the AHA’s Mission: Lifeline initiative, offering field guidance to other directors across the country.• Provided messaging to doctors, board members, chairs and volunteers for scientific news as well as events such as fundraising walks, galas and luncheons. Worked with the above on media training.• Developed close personal relationships with survivors, as well as physicians and advocates; assisted them in promoting their story to raise awareness of the work of the AHA. Pitched stories as appropriate.• Worked with sponsors to activate their sponsorships through marketing and public relations initiatives. • Assisted with activation tactics to ensure that sponsors are working within their agreements.• Contributed to ROI books locally and nationally, showcasing the benefits of working with the AHA.• Approved all communications and marketing materials, proposals, web sites and presentations to ensure branding guidelines were met for the American Heart Association, its causes and sponsors.• Managed, communicated and educated internal staff, sponsors and partners on branding guidelines. Show less

• Administrated media relations, publications, statistics, recruitment, press releases, game management, travel and public relations.• Supervised staff of 15, including administrative coordinator and student interns. Managed budget for payroll.• Conceptualized, edited and designed all printed materials for UMass hockey, women’s soccer and baseball. Publications received national honors in 2006 and 2007.• Managed the promotion of Peter Trovato pertaining to the 2005 Hockey… Show more • Administrated media relations, publications, statistics, recruitment, press releases, game management, travel and public relations.• Supervised staff of 15, including administrative coordinator and student interns. Managed budget for payroll.• Conceptualized, edited and designed all printed materials for UMass hockey, women’s soccer and baseball. Publications received national honors in 2006 and 2007.• Managed the promotion of Peter Trovato pertaining to the 2005 Hockey Humanitarian Award. Show less

• Edited and designed all printed materials for Northwestern Athletics. • Awarded the 2004 Viggo O. Nelson National Collegiate Media Guide Award (volleyball).• Administrated media relations, publications, statistics, recruitment, press releases, game management and public relations.

• Administrated media relations for Union College athletics. Edited and designed all printed materials.• Managed the promotion of Jeff Wilson pertaining to the 2002 Hockey Humanitarian Award.