Kimberly Carrasco Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

Directed global marketing strategies including strategic planning, brand management, consumer engagement, partnership development, and cross-functional collaboration, contributing to annual revenue growth.- Designed a vision for new marketing capabilities through market research, trend analysis, roadmap planning, strength definition, and value-add.

Atlanta, Georgia, United States

Developed and executed product launch branding plans including target audience engagement, go-to-market strategy, custom communication, and sample kit development, driving conversion rates and demand. - Managed a global research study to understand the customer journey including defining objectives, establishing scope of work, vetting vendors, managing.

Atlanta, Georgia, United States

Advised on marketing strategy and insights generation for major brands for topics such as branding, campaign development, consumer insights, and target audience engagement, through successful execution.- Built brand equity tracking surveys to assess campaign impact as the voice of the business by sourcing vendors, defining areas of concern, analyzing YoY.

Atlanta, Georgia, United States

Optimized marketing strategies through driving research improvements, applying consumer insights data, developing new integration opportunities, and collaborating cross-functionally, driving revenue growth and brand awareness.- Developed and presented a project proposal to simplify sales strategies by analyzing customer path-to-purchase, revamping design.

Atlanta, Georgia, United States

Led a team and streamlined the consumer research process by establishing goals, defining priorities, building consistent questions, and developing SOPs for vendor briefings and key findings reporting, driving alignment across 10 cross-functional departments.- Executed full-scale consumer segmentation study, including vendor RFP management, contract.

Atlanta, Georgia, United States

Revamped branding strategy for paper goods category to align with customer needs from analyzing consumer insights and defining priorities to creating a new innovative product portfolio, driving alignment with target audiences. - Launched a new visual identity through assessing historical performance, vetting vendors, developing product categories, and.

Atlanta, Georgia, United States

Built a new sales category database by architecting a data structure, identifying gaps and deficiencies, and creating business priority groupings, improving data reporting accuracy, efficiency, and usability.- Enhanced sales training across 20+ team members including content creation, data integration, and consumer insights analysis, contributing to.

Atlanta, Georgia, United States

Developed reporting dashboards using Excel to analyze competitors and market trends, define priorities, track KPI progress, and assess SKU performance, enabling leadership visibility and informing decision-making.- Provided sales data support for creating presentations to analyze SKU performance including repeat purchase, exclusivity, and competitor.

Atlanta, Georgia, United States

Built monthly data-driven reports to analyze global trends and identify share fluctuations by collecting syndicated data, managing global database, and ensuring data quality, for senior executives.

Utilized dunnhumbyShop to create reports for the air care category and drilling down to smaller groups such as brands, segments, and forms for a $100MM CPG market- Established benchmarks then reviewed brand loyal panels and trends of smaller groups to pinpoint opportunities and threats

Gainesville, Florida, United States

Scaled marketing strategy supporting sales promotions for 1K+ tenants including content creation and targeted messaging across radio and print, digital, and social media, garnering an incremental 15% occupancy increase and $900K improvement. - Led a team of 11 community assistants including hiring and onboarding, coaching and training, and performance.

Master'S Degree, Marketing Research

Notable Coursework: In-Depth Interviews and Focus Group | Questionnaire Design | Proposal Writing | Excel | Qualtrics | SAS | SPSS

Bachelor Of Science - Bs, Business Administration And Marketing

Activities and Societies: American Marketing Association | UF: University Athletic Association | Students in Free Enterprise | Institute.

Bachelor Of Science - Bs, Psychology