With a mission to spread joy, creative agency Movers+Shakers creates emotionally-engaging campaigns across digital. Their expertise in using original music to connect brands to culture led to their leadership in TikTok marketing, with 50+ billion views on the platform, including the most viral TikTok campaign in US history. www.MoversShakers.co “The TikTok Whisperers” -Glossy“Most Influential Campaign on TikTok” -AdWeek

• Create, pitch, and present data-driven competitor trends to cross-functional teams to execute social assets and cultivate methods to incorporate into social strategy• Lead/plan content creation for TikTok platform resulting in increased follower growth of 20K followers in 2 months• Manage monthly social calendar to ensure cross-functional alignment for social posts• Support budget management, which includes negotiations, giveaways, and expense reporting• Monitor social analytical software such as DashHudson, Social Bakers, Crowd Tangle, and Tribe Dynamics to monitor and report data from IPSY and competitor channels• Coordinate giveaways and hashtags for engagement and engage with IPSY followers on social to encourage and maintain a sense of community• Monitor IPSY community to identify trending topics and questions to support ideation and execution of educational, social, editorial content and live content

• Conducted monthly competitor analysis to track growth, engagement and note insights in monthly campaigns and analyzed monthly member feedback scores and product reviews for monthly campaigns• Conceptualized strategies through alignment with cross-functional teams to execute monthly ephemeral content • Pitched creative concepts with content briefs and insight decks to Producers, Editors, and Social for site and social assets to engage members and achieve key initiatives• Built and presented insights in 360 calendar to inform executives and team leads of exciting participating brand partners, important learnings from member sentiment and recommendations for contractual campaign obligations • Achieved education satisfaction high-level KPI goal – increasing by 10 points, surpassing the annual goal• Reviewed and approved monthly video, photo and copy assets of over 75+ brand partners across color, skincare and hair to confirm consistent brand messaging and member requests are met • Conducted quality assurance and approved product pages before launch to verify accurate information and assets • Facilitated monthly kick-off meetings to distribute relevant brand data to over 75+ brand partners • Conducted competitor research to identify areas of improvement for Social, product pages, Editorial• Restructured and maintained new processes with cross-functional teams to ensure that all campaigns assets are reviewed and executed efficientlyIn addition, I co-produce and co-host a weekly Facebook Live series called “What’s In This Offer” that features brands participating in exclusive offers with ipsy. We have collectively accumulated over 1.1 + million views and can reach upwards of over 50k viewers in one post. I have also produced episodes in an ipsy series called “Crash Test Beauties” where I showcased a plethora of brand partners.

• Created, hosted and produced Facebook Live series to educate members on exclusive e-commerce brand offers; generating an average of 50K views per episode and increased sell-through rates by ~%18• Identified areas to increase reach, promote viewer engagement and increase sales through cross-functionally work with Studio Operations, Audience Development, and E-Commerce • Ideated, developed briefs and executed two brand videos for Facebook and YouTube generating ~500k views • Generated over 100 brand partner agreements per month for 3 Brand Partnership Managers utilizing Asana and Trello to manage projects and production deadlines• On-boarded and supported over 50 brands per month by answering questions, resolving issues and collecting all digital and physical assets required for programs

• Resolved customer issues both face-to-face and on the phone in heated situations for all departments regarding experiences• Scheduled and conducted interviews with potential candidates for open positions to identify that the company, the position and the interviewee are a perfect match• Oversaw all new hires while completing employment paperwork; Employee Handbook, I-9 Form, W-4 Form• Collaborated Payroll to adjust time cards on Reynolds & Reynolds system for over 160 employees to reflect correct punch times, holidays, and sick days• Facilitated new employee orientations and tours ensure smooth acclimation to workplace and streamlined integration into the Nick Alexander community•Monitored and completed reports on Customer Service Index scores (submitted by customers) for over 20 Service and Sales people to ensure excellent service to all customers and scores exceed the regions standards

• Provided exceptional Customer Support for International retail clients through phone and email to maintain orders from entry, payment to shipment• Collaborated with International Account Executives with client order maintenance, retrieving payment and strategize with the warehouse to coordinate optimal ways to ship all orders booked for the month• Strategized plans with multiple departments (Sales, Accounting, Traffic, etc...) to schedule shipments in order to meet monthly quota of invoiced dollars for the quarter• Processed reports and make detailed notes for all accounts to identify payment terms, logistical information and specific information pertaining to each individual customer• Created positive and professional relationships with all departments within the company along with external International Accounts

• Kept up with the latest trends and fashions by researching various online and printed outlets such as stye blogs, and fashion magazines to educate clients on what to wear and how to wear pieces in trend for the season• Devised different strategies to connect with walk-in customers in order to relate to each one specifically and nurture the initial connection to become long-term relationships• Created personal system to increase customer retention by making detailed notes on what merchandise, brands, styles

• Strategized and implemented social media plans in order to branch out and generate more brand awareness for represented light fixture vendors through Facebook, Pinterest and Twitter• Used Microsoft Excel to organize tasks and prioritize work that needed to be completed• Wrote product information for all light fixtures and related products posted on the company's website

• Kept up with the latest trends and fashions by researching various online and printed outlets such as stye blogs, fashion magazines, to educate clients• Devised different strategies to connect with walk-in customers in order to relate to each one specifically and nurture the initial connection to become long-term relationships• Created a personal system to increase customer retention by making detailed notes on what merchandise, brands, styles • Monitored sales goals, both personal and team goals

• Researched and coordinated travel itineraries for the sales team when planning trips for national tradeshows• Reviewed internship applicant resumes and scheduled interviews to meet with the Wholesale Account Executives