Kim Boyer Email & Phone Number

Madison, Wi, Us

Madison, Wisconsin, United States

Esker is a global cloud platform built to unlock strategic value for finance and customer service professionals, and strengthen collaboration between companies by automating the cash conversion cycle.

Madison, Wisconsin, United States

As the Senior Marketing Consultant, I am responsible for project management, asset and campaign development, and execution of communications that creatively and effectively support Medica’s Individual and Family Business (IFB) products and services for sales and acquisition. This includes integrating all of Medica's brands, including Medica, Dean Health Plan, Prevea360 and WellFirst Health across ten states, in the strategy, development and production for effective and efficient marketing.As part of my role to support our marketing acquisition team, I have also taken on managing the brand campaign across all of our markets for 2024. The campaign utilizes a media mix of both traditional and digital tactics, to bring awareness to our brands and various products we offer, including IFB, commercial or employer group health plans, Medicare and Medicaid plans.

Madison, Wisconsin Area

-Provide effective writing and project management functions that serve consumers and business customers as well as serving as the “public voice” of Dean Health Plan, Prevea360 and WellFirst Health brands.-Interacts with internal managers and staff to guide, coordinate, and implement strategic Marketing and Communications plans through multiple media in order to effectively communicate with Dean’s audiences.-Write and develop a variety of traditional and digital marketing messages as well as internal communications and public relations deliverables, while partnering with graphics and digital teams.-Manage implementation and measurement of success for advertising (digital, print, OOH, radio, TV), direct mail (electronic and paper), newsletters (electronic and paper), event marketing, web, social, backgrounders, press releases, feature stories, and alerts.-Develop action plans, timelines, approval processes, and job tracking procedures to ensure efficient workflow of projects and best use of resources. Collaborate to identify inefficiencies and improve work processes and systems. -Develop long- and short-form consumer-focused messaging for all media. Work with product and sales subject matter experts to develop content compelling, accurate, and compliant content.-Create and update website content in the content management system by writing original material and editing existing print collateral copy for Web use. -Provide support for the Marketing and Communications team members in meetings, committees, and other forums as needed.-Partner with Marketing and Communications colleagues and the graphics team to ensure the consistency of our brand, tone, and message.-Assist with the launch of Dean Health Plan's new brand, WellFirst Health, in a new market with Individual & Family Plans-Manage the Marketing & Communications department intern during the summer internship program

Madison, Wisconsin Area

From smaller projects such as icons and logos, or more robust full creative campaigns, Go North Branding works one-on-one with clients, discovering their needs and messaging in order to design a piece that meets their specific project goals. From updating their brand messaging and logo to launching a social media campaign and rebuilding their website, Go North Branding will develop a solution for all of your company’s creative marketing needs.

Madison, Wisconsin, United States

Madison, Wisconsin

-Updating the organization’s Brand Standards to be distributed to all seventeen properties, corporate offices and third party vendors-Organize and manage all photo shoots for brand assets, including property grand openings, seasonal events and other shoots based on needs of marketing department. This includes setting a budget, hiring photographer, talent, creating shooting schedule, coordinating props, sets, etc.-Organizing video shoots to create videos for property launches, company videos, attractions, etc., as well as maintaining relationship with video production company-Writing copy for organization’s Web sites, printed materials, online store, special offers, emails-Working with third parties for partnership opportunities in company’s lodges. Managing these agreements from negotiations through contract and execution.-Managing all property information and maintaining fact sheets for all properties with various amenities, suites and attractions listed to be distributed to various departments.-Source for all copy writing, photography and videography needs for organization-Monitoring demand for new properties and managing the marketing efforts needed to keep demand high as the new property marketing steward-Guiding the marketing department through the launch of new properties and making sure all areas are completing their tasks before deadline-Creating and selecting content for new properties’ Web sites-Administrator for company’s asset management system. This includes keeping it current, uploading photos from photo shoots and tagging photos for easy search.-Reviewing and responding to photo requests for various departments and third party vendors-Assisting with naming new attractions or suites to keep them within brand standards-Approving marketing materials such as posters, emails, web pages, etc., for brand messaging-Managing the Marketing Coordinator by assigning projects and approving work

Madison, Wisconsin

• Developed complete marketing and communications plan to achieve organizational strategic growth initiatives • Developed and executed the statewide media campaign to achieve Annual Campaign education and fundraising goals • Escalated organization’s online presence by administrating website content, completing a website redesign and managing the agency’s social media accounts, including: Facebook, Twitter, YouTube and LinkedIn • Created all press release and communications content to provide optimal exposure for agencyprograms and fund raising events • Developed full library of brochures, photo’s, videos and additional materials targeted to public education focus and grant execution • Created and executed Wisconsin plan for roll-out of national Easter Seals re-branding initiative• Manage the marketing specialist who focused on assiting with the planning and implementation of our annual fundraising events.

22 East First St, Hinsdale, Il 60521

-Board of Director Member 2010-2014-Selected for Executive Board in 2011-Elected to Chairman of the Board for 2014-Lead Board of Directors Meetings each month-Lead Quarterly Business Meetings for entire membership-Help make decisions about the direction of the Chamber of Commerce for each year including but not limited to events, marketing efforts, membership retention and financial decisions-Teach Social Media Marketing & Blogging for Small Business at group meetings

Hinsdale, Il

-Developed annual marketing plan that involved different media strategies, event planning, increased sales, and budgeted to fit with the greenhouse spending-Manage web site and social media outlets for the company and its online presence-Design marketing materials such as brochures, display and sale signs.-Create seasonal e-newsletter for mailing list that was built from the ground up-Organize and teach seminars at the greenhouse and home shows on various topics-Board member to the Hinsdale Chamber of Commerce as a representative of Vern Goers Greenhouse (2010-2014)-Assist approximately 50 customers a day with purchases-Provide design and plant selection support to customers planning baskets, containers, and flowerbeds-Oversee 10 greenhouse staff members with customer service and plant care-Organized office files and paperwork including inventory and contact lists. -Translate management requests to Spanish speaking staff members. -Aid with daily financials including balancing and closing out the register and credit card machines. -Deliver various sized plant orders to locations throughout the Chicagoland area-Complete payroll for 15 employees each week as well as other accounting tasks for monthly and quarterly financials

Glen Ellyn, Il

• Writing press releases and posting online• Social Media Promotions for events such as the Glen Ellyn Jazz Fest• Posting events on online calendars• Reformatting online posts and tweets for SEO

Marketed & promoted the team at games and community events throughout the Chicagoland areaSold ticket packages during events and company sales blitzesRegistered fans of all ages for various clubs and activities related to the teamExplaining various ticket packages available to fans at events throughout Chicago. Set-up and run Fire Fest before each home game.

-Worked with entertainment contracts, writing and reviewing -Used a celebrity database to research potential celebrities in response to client requests-Updated the CRM database with client information-Kept track of expenses for various campaigns-Contacted celebrities and their agents regarding possible spokesperson opportunities or appearances -Compiled bios on the celebrities suggested to the client -Basic office tasks, such as creating and sending faxes and packages, booking travel and creating itineraries

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

High School Diploma

Activities and Societies: National Honor Society, Girls' Lacrosse, Volunteer Work with local YMCA, coaching community softball teams.

B.A., Public Relations And Rhetorical Advocacy

Activities and Societies: National Society of Collegiate Scholars, PRSSAMinor in Spanish Language