Kimberly Eros Email and Phone Number

* Key leader driving development of product line roadmaps that deliver differentiation, profitability, and customer preference. * Developing high-functional product managers and marketing professionals to deliver expertise in competitive landscaping, compelling value proposition articulation, robust product plans, business case building and effective marcom strategies.* Operates as the internal voice of our customers across development teams, driving cross-functional understanding of industry trends, customer requirements and product definition. Drives comprehensive commercialization, training and launch activities.

STRATEGIC PLANNING ▪ ACTIONABLE INSIGHTS ▪ PRODUCT ROADMAPS ▪ EVOLVING CULTURE* Built foundational insight competency within a matrixed organization. Expertise in deep customer, segment, industry, and competitive landscape research and insight generation. Demonstrate value of insights enterprise-wide, resulting in cohesive strategic growth plans. * Created and socialized a detailed, disciplined process to guide new product development teams through VOC research, product requirements, business case creation, and optimal customer/segment positioning.* Built Portfolio Analysis tool & process which enables organization to objectively assess products, determine lifecycle stage and identify areas for accelerated growth as well as candidates for sunsetting.* Led product management, engineering and finance teams through the creation of a 3/5/10 Year Roadmap with related revenue deliverables. Results: Enterprise-wide alignment on NPD priorities, timing, and resources needed to deliver. * Drove creation of HP’s first 10-Year NPD Revenue Outlook to provide business and board with a detailed plan, related financials, and gap identification that informs M&A strategies.* Develop research plans, evaluate and select optimal research partners, and manage the execution of projects; Experience in developing high-functioning teams (financial and human).* Strong project management skills on both individual projects and complex, multi-functional teams.

PRODUCT INNOVATION PLANS ▪ LEAD PRODUCT DEVELOPMENT TEAMS ▪ PROFITABLE BUSINESS PLANNING* Responsible for the strategy, execution and growth of assigned product lines in both domestic and international markets.*Drive revenue and profitability of large, global customer equipment portfolios by identifying new products and feature sets that solve customer problems and provide a defendable market position; Propose new ideas and develop business case to support/sell new concepts to leadership.*Key leader driving multi-functional product development teams through a cradle-to-grave Stage-Gate process.

INDIVIDUAL & TEAM DEVELOPMENT ▪ PRODUCT & DIVISION DIRECTION ▪ STABALIZATION & GROWTH* Key member of business unit’s leadership team. Responsible for developing a process that generated continuous market intelligence and profitable, customer-insight-driven product strategies* Collaborate with VP/GM to develop Division’s long range plan. Strong planning, industry/market intelligence reportin, and translation of customer needs into long-term product and business plans. * Supervise and develop product management/marketing staff of 4+. Provide regular guidance and coaching. Includes identification of skillset gaps and the creation of career development plans to raise overall talent.* Oversee project budgets, annual financial planning and forecasting tasks associated with product and marketing programs. Develop and align marketing budget with key initiatives in annual Op Plan; Manage it.

DESIGN & DEVELOP NEW BUSINESS OPPORTUNITIES ▪ PRODUCT & PROMOTION MARKETING ▪ INCREASE SEGMENT SALES* Designed and executed customer research, promotions and product marketing plans.* Analyzed and recommended alternative research and MARCOMM methodologies to reduce growing overhead resulting from aggressive business growth plans.* Directed major product campaigns. Included development of brand positioning, videos, website, brochures, online ads, and case studies. * Conducted research in key customer markets and provide in-depth market analysis to direct short- and long-range product plans. * Oversaw project budgets, financial planning, and forecasting. Assisted team leaders and executives with business analysis and P&L management.

DEVELOPED VIABLE NEW PRODUCTS * BUILT SEGMENT SALES BY ~10% * MANAGED SALES CHANNEL CAMPAIGNS* Developed and implemented new tools and resources to identify and leverage long-range planning activities across key customer segments. Surveyed customers to identify opportunities for developing new products — focused on restaurants, hotels, hospitals, K-12 schools, universities, and grocers. * Produced product branding strategies and overall marketing communications. Led segment activities that included mining business intelligence data and analyzing end-user campaigns, sales channel campaigns, web activities, and traffic from trade shows and national/regional events. * Directed communications agency on product positioning, promotional activities, and other programs to increase brand awareness, market penetration, and revenue share. Managed segment P&L and improved top-line sales/returns-on-sales.* Executed marketing plans geared towards college, corporate dining, and retail food segments. Worked closely with product teams to identify and develop products for assigned segments; experienced a +5% segment sales growth between 2006 and 2008.