Kim Kelly's Location
San Diego, California, United States, United States
Kim Kelly's Contact Details
Kim Kelly work email
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Kim Kelly personal email
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Kim Kelly phone numbers
About Kim Kelly
Hard work and a good sense of humor can go a long way. In today's world we must be able to have versatility and flexibility. My experience in digital/social ranges from paid media management, e-commerce merchandising, sales and marketing to social media, influencer marketing, critical analysis and strategic planning. My background across in-house digital marketing and ecommerce management to agency partnerships enhances my ability to effectively communicate with all types of people as well as businesses and organizations. This gives me the ability to transform these interactions into long lasting relationships. My personality is driven by my ambition and my self-motivation to always push for bigger success. I believe that all pieces of life can be enjoyed with the right attitude and that there is always a reason to smile!
Kim Kelly Work Experience Details
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Growth StrategistAbyssal Digital 2024 - Present -
Digital Marketing ConsultantWavy Advertising 2023 - PresentTikTok and Meta Ad Creative Expert working with eCommerce brands to produce the best direct revenue creative strategy in the retail business. Working with amazing clients such as Bryan Anthonys, SUAVS Shoes, Clean People & more. https://www.wavyadclub.com/
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Director Of Paid MediaCove Surf Company Inc. 2023 - 2024San Clemente, Ca, Us -
Paid Media ManagerPura Vida Bracelets Aug 2020 - Aug 2023San Diego, California, UsDevelop, manage and execute across all paid social channels (Meta, Tiktok, Pinterest, Snapchat, YouTube).Lead strategist on TikTok from account to creative management. Oversee SMS retention from broadcast strategy and execution to optimizing automated journeys. Coordinating onsite A/B testing and merchandising to help support media channels. -
Digital Content ManagerNixon May 2019 - Aug 2020Carlsbad, California, Us- Manage strategy and optimization of online content for Nixon and Adidas Watches, including homepages, landing/product pages, banners, and taxonomy for desktop and mobile site- Create and execute online promotional calendar across global websites (US, CA, AUS, EU, JAP). 2019 highest performing Cyber5- Manage roadmap and vendor relationship for technical and content-based SEO including but not limited to meta information, H-tags and SEO food- Liaison between marketing, e-commerce, creative, development and customer service departments creating, executing and resolving all visual content, merchandising or site bugs on Demandware. In charge of cross-department eCommerce seasonal product launches- Site optimization and program enhancements. For example, launched online watch customizer program accounting for 30% of online sales and growing -
Digital Sales & Marketing SpecialistSpy Jul 2018 - May 2019Carlsbad, California, Us- Day to day site operations for Spy Optic’s main site on Demandware, as well as Spy Optic Standard Issue on Shopify: item setup, product categorization, item ranking, visual merchandising, site shop ability, site merchandising, product photography, site content optimization and search engine optimization.- Manage creation, execution and reporting of all paid social advertising and paid User Generated Content.- Manage strategy and optimization of online content, including homepages, landing pages, banners, seasonal refreshes, and taxonomy for desktop and mobile site by analyzing category reports, tracking code reports, and Key Performance Indicators (KPIs).- Liaison between marketing, e-commerce, art and customer service department creating, executing and resolving all visual content and merchandising on Demandware and Shopify.- Run email marketing campaigns for Spy Optic Standard Issue (military specific) customer group. -
Digital Media SpecialistSpy Sep 2015 - Jul 2018Carlsbad, California, UsI work intra-departmentally and cross-functionally within the organization on consumer communications, including social media (Facebook, Twitter, Blogs, Instagram and more), product emailers and web material, as well as contest development and execution. I am responsible for metrics and reports and manage the social media calendar. Digital Marketing* Create and publish weekly and monthly newsletter and online blog posts* Manage and track UGC content for website and influencer program* Assist with coordination and management of external agency partners to facilitate digital marketing initiatives* Contribute to creation and execution of digital advertising development, strategy and analysisSocial Marketing* Coordinate social media schedule and update daily posts to Facebook, Instagram, Twitter and Snapchat.* Drive consumer engagement and build relationships on all social media platforms* Write clear, persuasive, and original copy to be pushed out on all social media platforms and actively participate in fan discussions* Paid social media advertising and monitor the ROI for social marketing* Develop and execute social sweepstakes, promotions and contests* Leverage/maximize athletes and Marketing Partners (including athlete sponsors) to maximize social growth
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Social Media StrategistSpy Sep 2015 - Sep 2016Carlsbad, California, UsSPY Optic is an American independent eyewear brand that builds innovative products and conduct business in bold and unusual ways. SPY Inc.’s principal products—sunglasses, goggles and prescription frames—are marketed with fun and creativity under the SPY® brand. Social Marketing* Coordinate social media schedule and update daily posts to Facebook, Instagram, Twitter and Snapchat.* Drive consumer engagement and build relationships on all social media platforms* Write clear, persuasive, and original copy to be pushed out on all social media platforms and actively participate in fan discussions* Paid social media advertising and monitor the ROI for social marketing* Develop and execute social sweepstakes, promotions and contests* Leverage/maximize athletes and Marketing Partners (including athlete sponsors) to maximize social growth
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Associate Social StrategistPiston Agency Jul 2015 - Aug 2015San Diego, California, Us -
Social Media Marketing InternPower Digital Marketing Feb 2015 - Jun 2015San Diego, Ca, UsPower Digital Inc. is a powerful online marketing company based in San Diego. The company is well rounded in SEO, social media and web development to help lead generation and ROI. I have had the pleasure of interning under the social media manager. I create content calendars and manage monthly content on various clients social media pages. I use analytics to help develop a strategic strategy to engage across several social media platforms. I work closely with PR and help develop blog posts for clients using SEO optimization. I am currently learning about google analytics and how to properly apply this research throughout every social media platform. -
Sunglass ManagerAthleisure, Inc. Dba: Sun Diego Boardshops Jul 2012 - Jan 2015UsSun Diego is a local San Diego active surf & skate lifestyle clothing company. At the company, I was responsible for working closely with the sunglass brand representatives to decide on current trends and popularity in order to place orders to help revenue success for the store. We tabulated sales data weekly and working on social media contests collaborations between the store and the brand. I was responsible for the training of new employees on product knowledge and customer service etiquette. At my time there, I was able to overpass current sales goals set, I also won many customer service surveys and was recognized for my ability to make relationships with customers. I learned a great deal about networking and selling from my time at this company. -
Social Media InternSurf Ride Boardshop Jan 2012 - Jul 2012Surf Ride is a local San Diego board shop with over 10,000 followers on Instagram and 5.300 likes on Facebook. At the warehouse I assisted the social media manager in running social media contests across all platforms to gain customer interest and following of the brand. We built up email lists and watches the likes go from around 1,000 to about 8,000 by the time I left. I created the first women's fashion blog for the site which successfully helped generate a women's following for the surf brands culture that was a predominately male following.
Kim Kelly Skills
Social Media
Social Media Marketing
Facebook
Social Networking
Marketing
Powerpoint
Marketing Communications
Writing
Advertising Sales
Microsoft Excel
Passion To Succeed
Creative Writing
Teamwork
Blogging
Fashion
Retail
Research
Creativity
Action Sports
Positive Team Player
Positive Personality
Determination
Marketing Research
Time Management
Kim Kelly Education Details
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San Diego State UniversityAdvertising
Frequently Asked Questions about Kim Kelly
What company does Kim Kelly work for?
Kim Kelly works for Abyssal Digital
What is Kim Kelly's role at the current company?
Kim Kelly's current role is Digital Marketing Consultant.
What is Kim Kelly's email address?
Kim Kelly's email address is ki****@****ets.com
What is Kim Kelly's direct phone number?
Kim Kelly's direct phone number is +185833*****
What schools did Kim Kelly attend?
Kim Kelly attended San Diego State University.
What skills is Kim Kelly known for?
Kim Kelly has skills like Social Media, Social Media Marketing, Facebook, Social Networking, Marketing, Powerpoint, Marketing Communications, Writing, Advertising Sales, Microsoft Excel, Passion To Succeed, Creative Writing.
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