Kimberly Inez Mays

Kimberly Inez Mays Email and Phone Number

MarTech and Automation Strategist @ Kimberly Inez Mays
New York, NY, US
Kimberly Inez Mays's Location
New York City Metropolitan Area, United States
About Kimberly Inez Mays

PMP certified digital marketer and developer with over 20 years of experience with email marketing, project management, and web development experience.-------------------Founder of Foolishly Creative LLC. Foolishly Creative helps ambitious coaches, consultants, and speakers perfect their online presence – for more clients and a business that shines online.-------------------Specialties: Digital Marketing and Branding, A specialist at Email Marketing and Business AutomationProject Management - PMP Certified, Project Scoping, Functional Specification Documentation, Technical Specification Documentation, Microsoft Project PlansProgramming & Web Development - HTML, JavaScript, jQuery, CSS, AJAX, ASP, PHP, XML, C++, Java, Perl, and UnixDatabase Development – Oracle, PL/SQL, and MySQL Design - Adobe PhotoShop, Microsoft Visio

Kimberly Inez Mays's Current Company Details
Kimberly Inez Mays

Kimberly Inez Mays

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MarTech and Automation Strategist
New York, NY, US
Kimberly Inez Mays Work Experience Details
  • Kimberly Inez Mays
    Martech And Automation Strategist
    Kimberly Inez Mays
    New York, Ny, Us
  • Kimberly Inez Mays
    Speaker, Trainer, Marketing Automation Specialist
    Kimberly Inez Mays Nov 2016 - Present
    Greater New York City Area
    * Provides online strategy and coaching to influencers, thought leaders, coaches and speakers in order to grow their businesses and attract their ideal clients* Leads a team of freelancers and copywriters in order to plan, develop, test, and launch websites, courses, and marketing programs for small business owners* Regularly teaches email marketing and business automation to experienced and inspiring entrepreneurs on multiple platforms* Speaks about branding and marketing… Show more * Provides online strategy and coaching to influencers, thought leaders, coaches and speakers in order to grow their businesses and attract their ideal clients* Leads a team of freelancers and copywriters in order to plan, develop, test, and launch websites, courses, and marketing programs for small business owners* Regularly teaches email marketing and business automation to experienced and inspiring entrepreneurs on multiple platforms* Speaks about branding and marketing automation at business conferences for entrepreneurs Show less
  • International Rescue Committee
    Sr, Program Officer - Digital Communications
    International Rescue Committee May 2022 - Present
  • International Rescue Committee
    Sr, Program Officer, Digital Initiatives
    International Rescue Committee Aug 2020 - May 2022
    New York, New York, United States
    * Led the development and leveraged the use of technology in support of IRC programming.* Identified, coordinated, and centralized digital initiatives across RAI US and Europe to create efficiencies and economies of scale.* Ensured that digital solutions were integrated and viable, enhancing workflows for staff.* Promoted fuller participation of clients in IRC programming.* Developed protocols for the selection, piloting, and/or full-scale adoption and utilization of digital… Show more * Led the development and leveraged the use of technology in support of IRC programming.* Identified, coordinated, and centralized digital initiatives across RAI US and Europe to create efficiencies and economies of scale.* Ensured that digital solutions were integrated and viable, enhancing workflows for staff.* Promoted fuller participation of clients in IRC programming.* Developed protocols for the selection, piloting, and/or full-scale adoption and utilization of digital initiatives.* Oversaw the planning, implementation, and measurement of digital initiatives.* Worked collaboratively with the RAI offices across the US and Europe to map digital initiatives currently in use and those previously tested.* Managed and collaborated with end users, outside vendors, and design and development partners.* Cataloged digital initiatives and documented best practices and lessons learned.* Scoped areas where digital initiatives could increase programming efficacy and efficiency.* Served as the focal point between IT and programs.* Collaborated with RAL to document the evidence of improvements through the use of new technologies.*Supported business development activities both nationally and locally.* Facilitated in-person and virtual trainings that built the capacity of program staff.* Consulted with staff and clients to support and document user experiences. Show less
  • Epsilon
    Lead Business Systems Analyst
    Epsilon Apr 2016 - Mar 2020
    * Manages marketing projects and builds platform-related solutions for email and mobile devices for Epsilon’s full service clients* Leads in scoping, program setup, analysis, test plan creation, QA, and deployment of automated campaigns and file transfer utilities* Translates client's marketing business rules into functional and business specifications
  • Epsilon
    Sr. Business Systems Analyst
    Epsilon Apr 2013 - Apr 2016
    * Lead the complex Agility Harmony integration for PayPal Inc., including leading multi-regional BSA teams in EMEA, APAC, and Latin America* Designed, lead development, and tested a multi-brand preference center for AbbVie Inc, that involved multi database vendors* Analyzed complex business requirements and translated them into written system and functional specifications. * Became the subject matter expert within the organization for multiple solutions, such as Adobe Analytics and… Show more * Lead the complex Agility Harmony integration for PayPal Inc., including leading multi-regional BSA teams in EMEA, APAC, and Latin America* Designed, lead development, and tested a multi-brand preference center for AbbVie Inc, that involved multi database vendors* Analyzed complex business requirements and translated them into written system and functional specifications. * Became the subject matter expert within the organization for multiple solutions, such as Adobe Analytics and platform conversion tracking* Interviewed team member candidates and contributed to the training of new hires* Provided in-person training on conversion tracking and Adobe Analytics for international new hires Show less
  • Epsilon
    Intake Business Systems Analyst
    Epsilon Apr 2011 - Apr 2013
    * Responsible for leading, managing, and executing platform integration for Epsilon’s new and existing client base.* Created project plans, including unit testing and client user acceptance testing for Harmony platform configurations, preference centers, custom solutions, and reports* Lead group and stakeholder requirements gathering sessions
  • Epsilon
    Campaign Business Systems Analyst
    Epsilon Apr 2010 - Apr 2011
    * Implemented and tested email marketing campaign's within Epsilon's Dream platform to ensure high-quality and error free execution.* Lead the Dream campaign onboarding Barclaycard US (dynamic campaign and alerts) – participated in the on-site kickoff* Developed automated campaign and file management solutions to meet client business requirements.
  • Acxiom Digital
    Tech Lead
    Acxiom Digital Nov 2009 - Apr 2010
  • Acxiom Digital
    Solutions Developer
    Acxiom Digital Apr 2008 - Nov 2009
    * Provided scoping on projects and assisted project managers to ensure that projects meet deadlines and that all requirements are met* Participated in the functional design of new projects and created technical documentation for each solution* Developed high-quality technical solutions, such as ASP web sites, Perl scripts, and Oracle importers, which provided incremental revenue for Acxiom's Fortune 500 client base* Created an importer that downloads content from a client’s XML feed… Show more * Provided scoping on projects and assisted project managers to ensure that projects meet deadlines and that all requirements are met* Participated in the functional design of new projects and created technical documentation for each solution* Developed high-quality technical solutions, such as ASP web sites, Perl scripts, and Oracle importers, which provided incremental revenue for Acxiom's Fortune 500 client base* Created an importer that downloads content from a client’s XML feed for use in promotional e-mails* Trained account team members and participates in knowledge-sharing on company's platform and best practices Show less
  • Acxiom Digital
    Content Specialist
    Acxiom Digital Feb 2006 - Apr 2008
    * Produced dynamic and personalized e-mail campaigns for Acxiom’s clients, including Marriott Hotels* Developed transactional email campaigns as the first in NYC to utilize the transactional messaging platform* Worked with internal teams and clients to ensure quality and successful deployment of marketing campaigns
  • Artiko
    Web Designer / Developer
    Artiko May 2005 - Feb 2006
    * Implemented e-mail marketing and print campaigns which increased traffic to the retail site* Participated in the creation of marketing ideas and strategies* Created and developed content for an on-line magazine* Developed and created pages and graphics for the retail site

Kimberly Inez Mays Education Details

Frequently Asked Questions about Kimberly Inez Mays

What company does Kimberly Inez Mays work for?

Kimberly Inez Mays works for Kimberly Inez Mays

What is Kimberly Inez Mays's role at the current company?

Kimberly Inez Mays's current role is MarTech and Automation Strategist.

What schools did Kimberly Inez Mays attend?

Kimberly Inez Mays attended City University Of New York-Baruch College - Zicklin School Of Business, Fordham University.

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