• Responsible for content strategy across the enterprise (both retail and PBM) in all digital channels (desktop, mobile web, mobile apps, tablet apps, connected health devices, emails and text messages).• Lead a team of 12 digital writers and strategists to plan and create content for digital transactions and digital adoption.• Developed content for CVS Pharmacy, CVS Specialty and CVS Caremark mobile apps, including adherence tool to help patients remember to take medications and scan-to-refill tool.• Conducting an ongoing content inventory. Noting gaps and redundancies and making recommendations accordingly.• Writing transactional, instructional and help copy, including emails, forms and error messages.• Creating wireframes for emails and forms.• Rewriting copy to comply with government grade-level reading requirements.• Planned Joomla! implementation for client microsites and internal landing pages. Work includes discovery interviews; defining and approving business and functional requirements; defining template, module and element needs; developing taxonomy; writing copy.• Collaborating with product managers, digital content managers, development and QA to identify and implement new opportunities for managed content.• Verify content is published and displaying according to business and functional requirements.• Track content updates for specific releases by coordinating activities and schedules with multiple stakeholders across business units.

Current client: CVS Caremark, a pharmaceutical benefits management company.• Conducting an ongoing content inventory. Noting gaps and redundancies and making recommendations accordingly.• Writing transactional, instructional and help copy, including emails, forms and error messages.• Adapting desktop wireframes for mobile.Creating wireframes for emails and forms.• Rewriting copy to comply with government grade-level reading requirements.• Planned Joomla! implementation for client microsites and internal landing pages. Work includes discovery interviews; defining and approving business and functional requirements; defining template, module and element needs; developing taxonomy; writing copy.• Collaborating with product managers, digital content managers, development and QA to identify and implement new opportunities for managed content.• Verify content is published and displaying according to business and functional requirements. • Track content updates for specific releases by coordinating activities and schedules with multiple stakeholders across business units.

Write editorial and marketing content; plan keyword strategy; consult on social media strategies; edit and proof copy; conduct content audits.Clients include:Pace Communications (Wells Fargo Conversations)Williams-Sonoma, Inc. (Cultivate.com)mStonerContent CompanyNational Association of Realtors (HouseLogic.com)

• Multimedia content strategist responsible for content direction and development as well as integrated marketing communications for two websites: www.Kitchens.com and www.iBaths.com. • Project managed new content and marketing initiatives, including The Big & Bold Dream Kitchens Sweepstakes in 2011. Partnered with Jenn-Air to create compelling content and a prize that generated almost 11,000 entries.• Led implementation of larger projects, such as developing a major new interactive feature or transferring a site to a new content management system, in conjunction with design and technical team leaders. • Advised company president on advertising programs and communications with clients and prospects. Reviewed outgoing communications and proposals.• Managed day-to-day marketing, content and editorial tasks, collaborating with design and technical departments, while meeting all deadlines. • Mentored and directed staff of three whose work included writing, editing, photography, video and CGI art.• Promoted the company via press releases, monthly newsletters, and social media (primarily Facebook, Twitter and Pinterest).• Developed and oversaw implementation of SEO (search engine optimization) strategy for websites. Monitored Google analytics to modify SEO and content strategy as needed to fulfill visitor and client needs.• Created taxonomy for Get the Look content section and corresponding product database.

• Wrote annual editorial calendar for monthly B2B magazine (circulation 63,400) through collaboration with supervisor, staff, and remodeler advisory board of 12.• Hired and managed staff and freelance writers. Wrote and assigned features and departments based on writers’ expertise and experience. • Mentored junior staff on research and interviewing techniques, writing and self-editing skills, and public presentations.• Presented educational seminars, spoke on panels at industry conferences, met with readers and advertisers and otherwise represented the title to the industry.• Managed contributing editor and travel budget.

• Planned, wrote and edited content for venture capital Web site• Worked with clients and large internal teams

• Wrote and edited features; wrote, edited and laid out news department; fact checked; helped develop and implement redesign• Managed Web site redesign and relaunch• Hired, supervised interns, freelancers, vendors