Lead a music, entertainment, gaming, emerging tech and Web3-focused marketing, brand, and talent development agency that collaborates with and advises top music artists, creators, music labels, entertainment companies, game publishers, blockchain projects, CPG brands, and sports franchises. We specialize in being in-house fractional CMOs designing long-term strategies for brand development, Web3 growth, monetization, AI integration for music IP, digital marketing, social media, fan engagement, and community building.Our expertise extends to consumer brand, label, and artist relations, crypto token launch strategy, loyalty programs, direct-to-fan initiatives, e-commerce, NFTs, analytics, content development, streaming, subscription services, audience segmentation, music licensing, brand building, touring, ticketing, acquisition strategies, content monetization, influencer marketing, merchandising strategy, and execution.I also serve as an advisor to entertainment brands and IPs exploring opportunities in blockchain technology and AI.PROJECTS:BLOCKCHAIN AND WEB3 PROJECTS:• unpaired/PairedWorld• Pixelynx• SongvestMUSIC COMPANIES• Chrysalis Records• Warner Music Group• Sony Music • Universal Music Group• Warner Chappell• Capitol RecordsARTISTS AND TALENT NETWORKS• The Regrettes -Warner Records• Echosmith-Warner Records• Fairground Saints -Sony Nashville, • Machinima (Gaming Culture-YouTube MCN)• DanceOn (Dance Creators Network)BRANDS• Toyota• PepsiCo• The Gap• Guthy-Renker • ProActivXOut

Leading the charge as CMO and chief storyteller at Earn Alliance, I craft brand strategy, GTM plans, user acquisition campaigns, and token launch strategies for the leading Web3 game discovery platform and game studio. My mission is to build sustainable growth loops and weave narratives that foster long-term loyalty, connecting games to gamers through epic stories. Recently, launched a fun Telegram game on the Ton Network, adding a playful touch to our goal of creating rewarding experiences both on and off the blockchain.

Led marketing, communications, growth, brand, token GTM and social media strategies for an experimental artistic collective start-up shaping the new creator economy in Web3.Focused on using emerging technology and Web3 for fun and human connection. Our projects include the successful PartyDegens NFT, Unpaired Gallery in Crypto Valley, and PairedWorld, the world's first Proof of IRL Human Connection Protocol that will elevate real-life connections within and across communities and chains. Contributed to protocol litepaper and delivered $Paired token GTM plan.

Led marketing, communications, growth, brand, and social media strategies for a Web3 start-up that was building a music metaverse gaming experience until its acquisition by Animoca Brands.

Led marketing and growth team for novel fintech and SEC REGA+ qualified fractionalized music royalty start-up platform that enables music fans to invest in artists they love by buying shares in their music royalties on the blockchain. Developed Go-To-Market (GTM) strategies working directly with music artists and Web3 partners to disrupt the music industry and get creators paid with smart contracts on the blockchain.

In charge of U.S. marketing for Chrysalis Records UK Grammy award-winning artist Liz Phair. Responsible for developing U.S marketing plan, liaising with management, indie radio team, distributor, and label. Providing strategic guidance and timelines on radio, streaming, advertising, playlist targeting, visual assets, digital, and influencer strategy. "One of 2021 best albums" - Variety

Led direct to consumer marketing team in charge of developing direct-to-fan engagement, eCommerce marketing and revenue strategy for all WBR artists. We discovered, developed and monetized super-fans to help long term artist growth for our roster.Focused on audience development, social media strategy, marketing, product marketing, subscription services, ticketing, merchandising, online branding, customer contact strategies, data-driven marketing, analytics, acquisition, customer segmentation, CRM, and loyalty to grow revenue. Projects included My Chemical Romance, Metallica, Josh Groban, Eric Clapton, Michael Buble, Idina Menzel, Neil Young

Led marketing team in charge of developing data driven digital marketing, direct to consumer, and subscription growth campaigns that drove reach and increased ticketing and merchandise revenue for major artists, brands, and sports properties. Strong focus on e-commerce and social/influencer marketing strategies. Point person for artist, label, and key sports properties relations. Projects included John Legend, Dave Matthews Band, John Mayer, Rolling Stones, Grateful Dead, Bonnaroo, Warped Tour, Dale Earnhardt Jr, Jeff Gordon, and more