Roles & Responsibilities:• Brand Transformation: Spearheaded the brand metamorphosis for both B2B and Direct-to-Consumer segments in domains like Rx Services, Behavioral & Mental Wellness, and CPG Nutritional Supplements. This was achieved through a potent blend of digital, social, and off-line marketing strategies.• Data-Driven Strategies: Managed and led data analytics, reporting, and tech stack optimization, ensuring insights were translated into actionable strategies.• Sales Enablement & Pricing: Oversaw sales enablement initiatives, product pricing dynamics, and tech stack optimizations, placing a pivotal focus on revenue augmentationKey Achievements:• MedQuest Pharmacy Services: Designed new business and retention paradigms for BHRT Compounds, which culminated in an impressive +8% YoY revenue growth and a substantial +16% in new provider acquisition.• NUTRAscriptives: Orchestrated DTC e-commerce (via Shopify and Amazon) for wellness and nutritional supplements, registering a 12% YoY growth in new business and repeat transactions compared to the same time last year.• Digital Strategy Ownership: Defined the digital experience and cast a strategic vision for both DTC and B2B e-commerce channels• Unified Vision for GTM: Helmed the drive for a coherent vision and seamlessly integrated go-to-market solutions. This compassed comprehensive funnel acquisition and KPI management, lead acquisition strategies (both paid and earned via digital and social channels), influencer communications, promotions, Account-Based Marketing (ABM), and the forging of strategic alliances.• Customer Journey Mapping: Recognized and mapped out customer personas and their unique pain points, initiated end-to-end journey mapping along with scoring techniques (for both MQL and SQL), and laid down customer segmentation blueprints • Collaborative Leadership: Teamed up with product and customer success teams to determine messaging and positioning narratives

Financial Services, SaaS, Fintech, Payments, Health and Wellness, Health TechnologyRoles & Responsibilities:• Strategic Leadership: Played an integral role in the Executive Leadership Team, focusing on the intersection of digital and traditional B2B, B2B2C, and DTC brand marketing strategies.• Demand Generation & Sales Enablement: Directed endeavors to boost enrollment, SaaS platform engagement, and life-time value for major health and wellness sectors, managing over $7B sales volume, 110K retail outlets, and 11M cardholders.• Product & Program Strategy: Drove launch blueprints, Go-to-Market plans, and co-branding initiatives, targeting high-growth, high-value clients.• Content Strategy: Sculpted content frameworks, message platforms, and value propositions using Voice of Customer (VOC) insights to distinguish the brand and incite desired customer action.• Team Leadership: Spearheaded a proficient marketing team and coordinated with cross-functional teams to hone cutting-edge marketing and sales tactics in line with company goals.• Data & Technology: Collaborated with tech and revenue management teams to monitor KPIs, Return On Ad Spend (ROAS), and attribution metrics.Key Achievements:• Growth & Acquisition: Outperformed YoY SMB and enterprise objectives by 5% and crafted a robust client acquisition lead funnel boasting a 7-10% average capture rate.• Customer Journey: Fashioned buyer personas and lifecycle blueprints to refine channel distribution and enhance B2B/DTC content.• Market Presence: Optimized brand presence across healthcare tech and B2B SaaS Practice Management affiliates.• Competitive Strategy: Gleaned market insights from internal experts, industry front-runners, and consultants to position CareCredit products favorably.• Marketing & PR Strategy: Led the execution of omni-channel marketing tactics, including partnership marketing, email campaigns, paid media, webinars, and sweepstakes, and orchestrated PR and association blueprints.

Roles & Responsibilities:• Strategic Leadership: Expanded Safeco’s regional marketing function, driving integrated brand marketing, sales enablement, and lead generation programs• Analytical Approach: Masterfully navigated the full cycle of marketing strategies — from data-driven discovery, concept validation, and creative roll-out to post-launch performance analysis.• Revenue & Growth: Exceeded financial objectives by at least 5%, while maintaining a robust customer retention rate of 88%.• Goal-Setting: Established yearly benchmarks for new business growth, cross-sell/up-sell initiatives, and customer retention, informed by intricate territory analyses and rate maximization techniques.Achievements:• Revenue Management: Surpassed the region's ambitious $800M revenue forecast and new business goals for over 1000 retail locations and enterprise accounts using external market assessments, product trend data.• Team Leadership: Inspired and mentored a top-tier marketing, sales, product, and analytic professionals, emphasizing a data-driven marketing philosophy.• Brand Strategy: Conceptualized and executed brand marketing, lead generation, and community engagement initiatives, leveraging paid/earned digital media, PR, sponsorships, and direct response channels.• Performance Analytics: Directed advanced analytics to uncover growth opportunities, diagnose performance gaps, and shape the marketing mix, resulting in a 2016 new business intake that exceeded forecasts, reaching $3.3M.• Competitive Analysis: Assess competitor landscape, market trends, and customer feedback, ensuring the company was well-poised to seize new business opportunities and navigate potential market disruptions.• Sales Training: Equipped field sales teams with essential tools and training on analytics, CRM dashboards, operational protocols, and loan application processes, driving process enhancements.

• Develop and launch strategic marketing, communication and advertising plans, tactical activities and annual budget in alignment with key sales Pharmacy Benefit initiatives and organizational priorities • Launched Specialty Pharmacy go-to-market strategy including brand position, messaging platform, creative development and result tracking discipline• Direct organization’s public relations strategy including press release and video news release development and trafficking, e-newsletter editorial production and distribution, executive communications, and feature story development targeting key trade, business and general market media. Oversee and evaluate performance of PR and creative/advertising agency account services• Lead development and execution of market research gauging customer satisfaction and competitive insight

Develop and launch integrated targeted marketing campaigns, communications plans and promotions building brand awareness for all product lines and outreach divisions among consumer and B2B audiences.

Develop and implement integrated marketing campaigns and event activities for hospital product lines including The Heart Center, Orange County Regional Cancer Center and Women and Children’s services

Responsible for the execution of high-technology conferences including logistics negotiations, food and beverage planning, audio/visual requirements, and budget management

Responsible for the planning and implementation of in-Park and off-site special projectsExecute and manage partnerships with Theme Park Operations, Promotions, Publicity and Entertainment to ensure a seamless and successful eventSupervise production of event collateral material