Kimberly Lapointe Email & Phone Number

West Jefferson, Ohio, Us

West Jefferson, Ohio, Us

Responsible for all marketing activities. Leads a team in the development and execution of marketing plans. Drives strategic messaging for internal and external stakeholders. *Develop scientifically precise messaging for current offering and growth initiatives* Develop and execute marketing plans* Drive internal marketing including corporate theme development* Media and PR* Team Leadership* Messaging support for board and investor communications

Cambridge, Cambridgeshire, Gb

Member of Senior Leadership Team responsible for product and marketing strategies and team leadership. Key Responsibilities include: *Pricing strategy and positioning *Develop and oversee all tactical marketing plans and activities *Commercial owner of new product development decisions, positioning, and go to market plans *Voice of customer collection and reporting *Assessment of market for current and future products, reporting to board and investors on trends *Public relations and communications, including funding round presentations and product training

Crumlin, Gwent, Gb

Provide portfolio analysis, advocacy, and training for the antibody, and antibody services business areas. * Develop marketing programs for several new product offerings in the antibody and antibody services portfolios* Gather market research, and global healthcare trends to inform new product and process development strategies* Solicit and negotiate collaborations with academic and commercial partners to build product development and support assets* Provide internal training to cross-functional stakeholders regarding IVD and Pharmaceutical industry trends, as well as technical product specifications and performance* Deliver and implement a 3-year road map for growth in serving dynamic immuno-therapeutics market segment* Customer support and communication on product changes and performance concerns

Crumlin, Gwent, Gb

Create and execute innovative marketing programs for portfolio of immunoassay reagents, antibody custom services, lateral flow development services, and the Novarum smartphone reader.• Develop and manage implementation of go-to-market strategies for new product launches, including the communication plan, creation of marketing collateral, and sales training.• Selected to lead key initiative to identify a new product development roadmap by performing a technical service gap analysis of the pharmaceutical antibody service market.• Design of internal and external marketing tools for sales team and delivery of sales training.• Product manager for the development of content and messaging for the immuno-oncology market • Leverage clinical expertise to support cross-functional teams in the areas of sales, R&D, quality, operations, and finance.• Served as interim Global Head of Marketing; managed international teams providing coverage for personnel during a 1 year maternity leave.• Manage and coordinate trade shows, exhibits, and KOL thought leadership events in the U.S.• Selected for oversight of all reagent marketing plans for US, EMEA, and APAC territories with global direct reports within six months of acquisition.

Portland, Me, Us

Led new product development programs for antibody products and services for customers in the diagnostic and pharmaceutical industries.• Cultivated and maintained collaborative partnerships with academic researchers and technology transfer professionals to ensure product development goals were met.• Led key marketing initiatives during pivotal transition from an IVD customer base to pharmaceutical immuno-therapeutic market.• Performed marketing analysis for new products and provided service recommendations.• Provided support to cross-functional teams in the areas of sales, R&D, quality, operations, and finance.• Leveraged collaborative relationship with academic thought leaders to successfully grow product portfolio by 25%. • Negotiated and maintained licensing and royalty agreements with technology transfer and corporate offices. • Managed website content updates, online retail, and website traffic analytics.

Portland, Me, Us

Sold portfolio of antibodies and antibody services to diagnostic and pharmaceutical industry immunoassay developers.• Managed the sales and reporting process throughout the development of custom antibodies.

Camden, New Jersey, Us

Assisted in the development and review of ISO compliant SOPs during a critical transition period.• Performed molecular QA assays in a high throughput DNA repository.• Conducted quality control assays run in compliance with ISO specification.

Master'S Degree, Biotechnology Enterprise And Entrepreneurship

Bachelor Of Arts (B.A.), Molecular Cellular Developmental Biology