Kimberly Macleod, Apr Email & Phone Number

Oneonta, Ny, Us

Developed and executed strategic communication initiatives to elevate LIFEPlan and ACANY’s care management services. Collaborated with cross-functional teams to enhance brand awareness and promote services across New York State among those with disabilities and those who serve them.Designed email and social media campaigns to enhance engagement, contributing to an email contact list growth of 49% for ACANY and 52% for LIFEPlan. Established a comprehensive style guide, ensuring consistent digital collateral across communications channels, and strengthening the CCANY, ACANY, and LIFEPlan brands.

Oneonta, Ny

Directed comprehensive strategies to raise the visibility of a liberal arts college of 5,000+ students, promoting programs regionally and nationally. Enhanced the new president’s visibility, emphasizing her Native American heritage and institutional vision. Developed and implemented media strategies that resulted in $1.5 million in AVE. Created an expert bureau to highlight the expertise of leadership and faculty for media leads. Strategized and executed crisis communication, including media responses during an active shooter threat and COVID-related concerns, minimizing negative impact on the college’s public perception.

Delhi, Ny

Led branding, social media, and digital communication efforts for a technical college serving 3,000+ students, mostly from household incomes of under $30,000. Managed DEI-focused communication strategies, fostering diversity and inclusion throughout the institution. Orchestrated a successful strategic communications plan that raised $1.2 million in donations for the college’s centennial capital campaign. Created an online brand guide that improved communication disseminated by the college departments. Streamlined campus news in a daily email, increasing readability while improving staff morale.

Delhi, Ny

Enhanced the college’s media relations, social media, and crisis communication strategies.Through an integrated communications strategy, increased online engagement for a 50,000-strong constituency of alums by 10%. Led redesign of the college magazine, boosting readership by 50%.

Delhi, Ny

Coordinated internal and external communications, media relations, and alum engagement. Spearheaded an electronic news release system that reduced mailing costs significantly. Tailored a CRM system for fundraising officers, increasing efficiency in donor relations.

Cooperstown, Ny

Led public relations, media outreach, and advertising for a regional healthcare system. Developed campaigns that improved patient access to critical services in underserved areas. Created a newsletter that successfully drove patient traffic to priority services.

Delhi, Ny

• Coordinated media and news stories for trade publications• Managed special events• Wrote and managed internal and external publications and advertising• Supervised print shop/printed collateral to maintain brand

Cooperstown, Ny

Managed front-of-house media relations, resulting in major coverage in The Sydney Morning Herald, The New York Times, and Opera magazine. Managed advertising database and implemented sales strategies to drive revenue growth. Developed marketing materials to enhance opera patron hospitality options.