Kimberly M. Email & Phone Number

Chicago, Illinois, Us

Leading a portfolio of Fortune 500 Global client-facing accounts focused on the Media, Entertainment, Tech, Consumer Goods and Services sector. :: Scope of accountability comprises of leading the strategic oversight of a global research in primary quantitative projects including, research design, deliverables with deep insights advisory, relationship management, proposal development, management of account operations, crisis management initiatives, account forecasting and financials.:: Selected to lead and develop multiple scalable, organization-wide, initiatives that are designed to drive bottom-line efficiencies and up-level skillsets: 1.) Lead a team of five through the development and launch efforts of our 'internal training program' for our SaaS technology platform, 2.) Launched and lead the 'internal SaaS training program' at a ‘Lunch and Learn’ workshop,3.) Selected to mentor in the Maru Group mentorship program,4.) In 2024-25, currently developing an internal training for ‘analytic storytelling’,:: Custom Research Study Focus ::Community Management, Implicit Response Testing (System 1 Decision Making), Whitespace Landscaping, Awareness and Usage, Brand Asset Testing, Concept & Communication Testing, UX Task Evaluation, Brand Health and Equity Tracking, Trade-down Behaviors. Proficient in advanced analytics.*Maru group merged with Harris Poll in 2023-2024.

QualQuant Signals is a game changing innovation insights company who amplifies, evaluates and prioritizes predictive ideas & insights that work. The prowess of collective human intelligence, combined with our patented qual/quant algorithm, sets our clients on a decision making path. A path with: concrete direction, solidified priorities, minimized risk and a path that builds market success. And that is what we define as predictive insights that work!::Practice Areas::• Launched a first to market, real-time Hybrid Qual/Quant Methodology using a patented algorithm• Lead Internal Content Strategy & Creation (Best Practices, Case Studies, Publications, Blogging, Presentations)• Chief Strategist; Spearheading the Research/Analytics Team, as well as, the Business Development Team• Sole developer of the proprietary ‘Market Readiness Score’, leading QualQuant Signals to year-over-year seven-figure business growth.::Study Focus::• Concentration within the New Product Development Process• Identifying Whitespace Opportunities • Idea Conception, Generation and Prioritization• Concept Development, Concept Testing, Creative Testing• Positioning, Messaging & Content Optimization • Brand Naming & Tagline Development, Claims Testing• Digital Innovation (Increasing Content Performance & Stickiness)

Rotterdam, Zuid Holland, Nl

Leading overall U.S.A eBusiness Performance Research VerticalManage U.S.A. Integration Process into the MetrixLab Organization Lead Development of and Execution of U.S. “go-to market” eBusiness strategyResearch Team Management & Mentorship--Continued to oversee all Digital Marketing Analytics research projects (website, social, mobile) within the U.S. market.::Practice Areas::• Client Consultation & Presentations• Carving Out Growth/Revenue Opportunities• Carrying Out Client Retention Strategy• Lead Case Study Development & Vertical Thought-Leadership Initiatives• Continued Publications & Speaking Events

Paris, Fr

Overseeing CRM Metrix's E-Commerce, Pharmaceutical, CPG VerticalsExisting and New Business Development with a 61% proposal close rateCo-leader of internal R&D initiatives::Practice Areas::•Developing digital best practices & analytics•Roll out & execution of Social and Mobile Measurement•Recruited into the imediaconnection.com blogging team

Paris, Fr

CRM Metrix is a Digital Marketing Analytics company that understands the impact of exposure to digital touchpoints (i.e. website, social & mobile) and provides improvement strategies to grow ROI indicators.Oversee & direct a team of research analystsDrive forward thinking reporting & analytics Maintain an 85% client retention rate::Practice Areas::• Digital Research • Website Evaluation/Equity • Email Content Assessment• Offline Conversion Tracking

London , Co

Responsible for several Pharmaceutical tracking & International ad hoc studies Management of the full project lifecycle from questionnaire design through presentation of final results::Study Focus::• Advertising & Brand Performance (DTC Evaluation) Research• Awareness & Usage Studies• Brand Equity & Brand Loyalty Research• Category & Competitive Landscaping/Benchmarking • Segmentation Analysis

Accountable for analyzing trends and creating reports that highlight key findingsTraining and mentoring of Project Directors::Study Focus::• Sales information analyst• Design of in-store intercepts• Management of ad hoc studies

M.A., Industrial/ Organizational Psychology

B.A., Psychology