Kimberly M.

Kimberly M. Email and Phone Number

Research Director at The Harris Poll I Custom Research @ The Harris Poll
Kimberly M.'s Location
New York City Metropolitan Area, United States, United States
Kimberly M.'s Contact Details

Kimberly M. personal email

n/a
About Kimberly M.

Currently, as a Research Director at Harris Poll (formally Maru Group), I lead and develop multiple scalable, organization-wide initiatives that are designed to drive bottom-line efficiencies and up-level skillsets. With over 25 years of experience in the market research industry, I have co-founded, grown, and led Qual Quant Signals, a game-changing innovation insights company that uses a patented hybrid qual/quant methodology to amplify, evaluate, and prioritize predictive insights. I have also served as a Senior Vice President and E-business vertical lead at MetrixLab, where I managed the U.S.A integration process and the overall performance of the E-business research vertical. I have successfully engaged with fortune 500 clients across multiple industries, delivering custom research projects that drive business development and revenue growth. I have also increased the visibility of my companies and their capabilities through case studies, publications, and speaking events. Specialties: Operations Management, Strategic Leadership, Business Development, Revenue Growth, Fortune 500 Client Engagement, Team Leadership, Quantitative ResearchDevelop and Design Research Strategy and Methodologies for:• Hybrid Qual/Quant Research• New Product Development & Innovation• Brand Growth & Communications Testing• Digital Measurement & Evaluation (Social Media, Mobile, Website, Email, Videos)• Whitespace Landscaping• Go-To Market Strategy & Testing• Brand & Campaign Tracking

Kimberly M.'s Current Company Details
The Harris Poll

The Harris Poll

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Research Director at The Harris Poll I Custom Research
Kimberly M. Work Experience Details
  • The Harris Poll
    Research Director
    The Harris Poll Jun 2022 - Present
    Chicago, Illinois, Us
    Leading a portfolio of Fortune 500 Global client-facing accounts focused on the Media, Entertainment, Tech, Consumer Goods and Services sector. :: Scope of accountability comprises of leading the strategic oversight of a global research in primary quantitative projects including, research design, deliverables with deep insights advisory, relationship management, proposal development, management of account operations, crisis management initiatives, account forecasting and financials.:: Selected to lead and develop multiple scalable, organization-wide, initiatives that are designed to drive bottom-line efficiencies and up-level skillsets: 1.) Lead a team of five through the development and launch efforts of our 'internal training program' for our SaaS technology platform, 2.) Launched and lead the 'internal SaaS training program' at a ‘Lunch and Learn’ workshop,3.) Selected to mentor in the Maru Group mentorship program,4.) In 2024-25, currently developing an internal training for ‘analytic storytelling’,:: Custom Research Study Focus ::Community Management, Implicit Response Testing (System 1 Decision Making), Whitespace Landscaping, Awareness and Usage, Brand Asset Testing, Concept & Communication Testing, UX Task Evaluation, Brand Health and Equity Tracking, Trade-down Behaviors. Proficient in advanced analytics.*Maru group merged with Harris Poll in 2023-2024.
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  • Qual Quant Signals
    Co-Founder, Senior Vice President
    Qual Quant Signals Feb 2013 - Jun 2022
    QualQuant Signals is a game changing innovation insights company who amplifies, evaluates and prioritizes predictive ideas & insights that work. The prowess of collective human intelligence, combined with our patented qual/quant algorithm, sets our clients on a decision making path. A path with: concrete direction, solidified priorities, minimized risk and a path that builds market success. And that is what we define as predictive insights that work!::Practice Areas::• Launched a first to market, real-time Hybrid Qual/Quant Methodology using a patented algorithm• Lead Internal Content Strategy & Creation (Best Practices, Case Studies, Publications, Blogging, Presentations)• Chief Strategist; Spearheading the Research/Analytics Team, as well as, the Business Development Team• Sole developer of the proprietary ‘Market Readiness Score’, leading QualQuant Signals to year-over-year seven-figure business growth.::Study Focus::• Concentration within the New Product Development Process• Identifying Whitespace Opportunities • Idea Conception, Generation and Prioritization• Concept Development, Concept Testing, Creative Testing• Positioning, Messaging & Content Optimization • Brand Naming & Tagline Development, Claims Testing• Digital Innovation (Increasing Content Performance & Stickiness)
  • Metrixlab
    Senior Vice President, E-Business Vertical Lead
    Metrixlab Nov 2011 - Dec 2012
    Rotterdam, Zuid Holland, Nl
    Leading overall U.S.A eBusiness Performance Research VerticalManage U.S.A. Integration Process into the MetrixLab Organization Lead Development of and Execution of U.S. “go-to market” eBusiness strategyResearch Team Management & Mentorship--Continued to oversee all Digital Marketing Analytics research projects (website, social, mobile) within the U.S. market.::Practice Areas::• Client Consultation & Presentations• Carving Out Growth/Revenue Opportunities• Carrying Out Client Retention Strategy• Lead Case Study Development & Vertical Thought-Leadership Initiatives• Continued Publications & Speaking Events
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  • Crm Metrix, A Metrix Lab Company
    Vice President Of Client Strategy
    Crm Metrix, A Metrix Lab Company Sep 2007 - Oct 2011
    Paris, Fr
    Overseeing CRM Metrix's E-Commerce, Pharmaceutical, CPG VerticalsExisting and New Business Development with a 61% proposal close rateCo-leader of internal R&D initiatives::Practice Areas::•Developing digital best practices & analytics•Roll out & execution of Social and Mobile Measurement•Recruited into the imediaconnection.com blogging team
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  • Crm Metrix, A Metrix Lab Company
    Director Of Client Strategy
    Crm Metrix, A Metrix Lab Company Sep 2007 - Feb 2011
    Paris, Fr
    CRM Metrix is a Digital Marketing Analytics company that understands the impact of exposure to digital touchpoints (i.e. website, social & mobile) and provides improvement strategies to grow ROI indicators.Oversee & direct a team of research analystsDrive forward thinking reporting & analytics Maintain an 85% client retention rate::Practice Areas::• Digital Research • Website Evaluation/Equity • Email Content Assessment• Offline Conversion Tracking
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  • Tns Nfo
    Senior Research Analyst
    Tns Nfo Jan 2005 - Sep 2007
    London , Co
    Responsible for several Pharmaceutical tracking & International ad hoc studies Management of the full project lifecycle from questionnaire design through presentation of final results::Study Focus::• Advertising & Brand Performance (DTC Evaluation) Research• Awareness & Usage Studies• Brand Equity & Brand Loyalty Research• Category & Competitive Landscaping/Benchmarking • Segmentation Analysis
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  • Capstone Research
    Project Director/Data Analyst
    Capstone Research Feb 2000 - Dec 2004
    Accountable for analyzing trends and creating reports that highlight key findingsTraining and mentoring of Project Directors::Study Focus::• Sales information analyst• Design of in-store intercepts• Management of ad hoc studies

Kimberly M. Skills

Brand Management Video Mobile Devices E Commerce Pharmaceutics Online Advertising Crm Digital Marketing Marketing Research Segmentation Analytics Multimedia Consumer Behaviour Product Development Customer Insight Competitive Analysis Social Media New Business Development Advertising Strategy Analysis Web Analytics Competitive Intelligence Business Development Customer Relationship Management Market Research

Kimberly M. Education Details

  • Fairleigh Dickinson University
    Fairleigh Dickinson University
    Industrial/ Organizational Psychology
  • Rider University
    Rider University
    Psychology

Frequently Asked Questions about Kimberly M.

What company does Kimberly M. work for?

Kimberly M. works for The Harris Poll

What is Kimberly M.'s role at the current company?

Kimberly M.'s current role is Research Director at The Harris Poll I Custom Research.

What is Kimberly M.'s email address?

Kimberly M.'s email address is ki****@****als.com

What schools did Kimberly M. attend?

Kimberly M. attended Fairleigh Dickinson University, Rider University.

What are some of Kimberly M.'s interests?

Kimberly M. has interest in Volleyball, Economic Empowerment, Yoga, Environment, Science And Technology, Organizational Behavior And Development, Team Building And Motivational Techniques, Animal Welfare.

What skills is Kimberly M. known for?

Kimberly M. has skills like Brand Management, Video, Mobile Devices, E Commerce, Pharmaceutics, Online Advertising, Crm, Digital Marketing, Marketing Research, Segmentation, Analytics, Multimedia.

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