Kimberly Mathes Email & Phone Number

St. Louis, Mo, Us

St Louis, Missouri, Us

• Strategically managed the corporate rebranding process to facilitate the merger of French Gerleman and IAC Supply Solutions. Ensured the preservation of both companies' legacies while creating a fresh brand identity that resonated with stakeholders.• Collaborated on the selection of the new name, Agilix Solutions, and developed a brand identity that captured the essence of the company's mission and values. Launched the new visual identity, logo, website, and social media presence.• Formulated and executed a detailed communication plan for the merger, introducing the new brand, Agilix Solutions, to internal and external audiences over a year. Coordinated a successful Day One launch, inspiring stakeholder buy-in and sustaining brand awareness campaigns through various mediums for exceptional customer experiences.• Sustain ongoing brand awareness campaigns through various mediums, including signage, eCommerce platforms, video content, blog posts, and social media communications. Demonstrates an unwavering commitment to creating exceptional customer experiences.• Led a comprehensive website refresh for goAgilix.com, overseeing copy development, web page formatting, and setup while simultaneously managing the integration of the CRM with marketing automation system for enhanced contact data management and migration.• Develop impactful sales support materials, including informative infographics and services brochures, effectively promoting the company's capabilities and value proposition to key audiences.• Manage the development, launch, and comprehensive internal and external communication rollout of a customer loyalty travel program, fostering customer loyalty and engagement.• Elevate Agilix Solutions' brand awareness through strategic utilization of social media, blog articles, e-mail communications, newsletters, and promotions, highlighting expertise in multi-channel marketing.

St. Louis, Mo, Us

• Spearheaded the development of innovative marketing and communication programs, resulting in a significant boost in brand awareness, heightened customer loyalty, and a substantial increase in sales.• Crafted and executed comprehensive marketing strategies, including customer-centric collateral, impactful customer events, strategic sales support, and highly effective customer promotions, which revitalized the company's image and consistently generated valuable sales leads.• Orchestrated a dynamic public relations, social media, communications, and advertising presence that propelled the organization to the forefront of industry visibility.• Successfully directed the implementation of multi-channel marketing campaigns across a three-state region, achieving unprecedented market penetration and customer engagement.• Established and meticulously monitored key performance metrics to evaluate the effectiveness of marketing campaigns, facilitating data-driven decision-making for future initiatives and significantly enhancing return on investment (ROI).• Distinguished as a primary advocate and driver of customer relations management (CRM) tools, playing a pivotal role in enhancing the functionality of our in-house CRM system to streamline operations and optimize customer interactions.• Demonstrated prowess in website content development, management, and performance measurement across various platforms – CMS, blogs, and e-commerce.• Proficiently implemented SEO and PPC strategies, consistently improving website visibility and driving qualified traffic while closely monitoring key performance metrics.• Effectively managed the marketing budget, allocating resources judiciously to maximize project impact while ensuring cost efficiency and alignment with organizational objectives.• Cultivated and nurtured strategic relationships with key manufacturing partners, guaranteeing the successful achievement of project goals and fostering mutually beneficial collaborations.

Springfield, Missouri, Us

• Played a pivotal role in shaping and driving the overarching marketing strategy for the practice unit, ensuring its seamless execution and alignment with organizational goals.• Skillfully crafted compelling marketing collateral, including meticulously designed proposals, to effectively communicate the value proposition of the practice unit and secure key clients and partnerships.• Demonstrated a strong aptitude for writing and editing technical articles, both for internal knowledge dissemination and external publications, showcasing deep industry knowledge and expertise.• Directed regional media relations initiatives, enhancing the practice unit's reputation and engagement within the community, solidifying its position as an industry leader.• Orchestrated and managed seminars, trade shows, sponsorships, and special events that consistently garnered attention, fostered industry connections, and generated business opportunities.• Actively contributed to the BKD Foundation committee, driving the firm's community involvement efforts, aligning the practice unit with corporate social responsibility, and positively impacting the community.• Facilitated effective communication and collaboration with partners, managers, and supervisors, aligning their sales and marketing initiatives with organizational objectives, and ensuring a cohesive approach.• Pioneered the development and successful launch of the Speakers Bureau, an initiative later adopted at the corporate level, showcasing your innovative contributions to the organization.• Focused on and excelled within specialized industry niche teams, including financial institutions, healthcare, manufacturing and distribution, and not-for-profit and governmental sectors, driving targeted and effective marketing strategies.

• Expertly led the end-to-end development and successful implementation of clients' e-commerce websites, demonstrating a keen understanding of industry trends and customer-centric design principles.• Consulted with clients to deliver invaluable insights on content strategy and creative direction for their corporate websites, ensuring alignment with their brand identity and marketing objectives.• Displayed exceptional proficiency in crafting and editing website copy that resonated with target audiences, optimizing user engagement and conveying key messages effectively.

Independence, Ohio, Us

• Demonstrated exceptional prowess in developing new business opportunities while simultaneously elevating sales to existing clients, resulting in substantial revenue growth.• Acquired a diverse skill set encompassing new business development strategies, prospecting, cold calling, proposal creation, appointment setting, dynamic presentations, and expertly crafted RFP responses.

Study Abroad

B.S., Mass Communications