Production Artist
CurrentSpecializing in Brand Consistency & Changing Management ImplementationCreating artwork digitally for various clients while strictly following brand and legal guidelines.- Preparation and consolidation of dielines, legal data and content provided by client vendors.- Creation of branded artwork across a variety of packaging types, sizes and print processes.- Edits to artwork based on client feedback and vendor updates.- Defining, cataloging and maintaining a resource of branding guidelines and rules for each client.Collecting approved artwork for release to clients and printers.- Creation of final artwork files in various file formats as defined by the printer’s regulations.- Collection of supporting data (i.e. images/fonts) required by the printer to process artwork files.- Preparation and printing of target proofs for color and content matching by clients and printers.Prepping files to be sent to creative teams for new design work- Researching and presenting design and color choices to aid the creative team in creating innovative new designs while maintaining brand consistency, as well as defining parameters based on package type, brand restrictions and print capabilities.