Kimberly Mccall

Kimberly Mccall Email and Phone Number

Content Marketing and Growth Manager | Healthcare @ Medicom Technologies Inc.
Cary, NC, US
Kimberly Mccall's Location
Greater Wilmington Area, United States, United States
Kimberly Mccall's Contact Details
About Kimberly Mccall

Senior leadership marketing and business development executive with demonstrated achievements in producing strategic and effective marketing and media campaigns for healthcare, legal and financial services sectors. Down-to-earth leader known for delivering on time/on budget. Skilled communicator with ability to translate complex themes into easy-to-understand concepts. Adept at navigating complex environments to gain senior leadership and staff buy-in.Areas of expertise: Strategic Marketing & Communications Planning, Development & Implementation Development & execution of B2B & B2C marketing strategies to drive brand awareness, market share and overall growthDirect market research projects to understand consumer/business needs and what drives selection of products & services Business DevelopmentBrand Management & StewardshipThought Leadership DevelopmentProduct Management Public Relations & Crisis CommunicationsWebsite Management (WordPress)Project ManagementCross-Functional Team Building Staff ManagementVendor Management | Agency ManagementSEO/SEMRetention and Acquisition Direct MarketingBudget Development & Management Public Speaking & Presentations Writing & EditingThought Leadership and Business Communications: Case Studies, White Papers, Proposals, Press Releases, Positioning Packages, Sales Sheets, Advertising Copy, Editorials, Websites, Social Media, Blogs, PodcastsIndustries: Healthcare (payor, provider, system, consulting), legal, professional services, financial services, wealth management, technology

Kimberly Mccall's Current Company Details
Medicom Technologies Inc.

Medicom Technologies Inc.

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Content Marketing and Growth Manager | Healthcare
Cary, NC, US
Website:
medicom.us
Employees:
57
Kimberly Mccall Work Experience Details
  • Medicom Technologies Inc.
    Content Marketing And Growth Manager | Healthcare
    Medicom Technologies Inc.
    Cary, Nc, Us
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  • Attac Consulting Group (Acg)
    Director Of Marketing And Communications
    Attac Consulting Group (Acg) Feb 2022 - Present
    Healthcare consulting firm's first director of marketing, responsible for strategic marketing including thought leadership, website management and email newsletter. In partnership with SMEs, wrote/edited articles, blog posts and all collateral. Instituted first style guide and updated collateral + website to adhere to brand standards. Drove website traffic to 378% increase in one year and launched email newsletter to 17,000.
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  • Ibm
    Marketing Communications Writer | Technology
    Ibm May 2021 - Mar 2022
    Armonk, New York, Ny, Us
    Write and edit technology content including blogs, white papers, brochures and solution briefs. Focus on AI, application modernization and cloud. Interview SMEs and distill complex themes for CIOs and CTOs. Collaborate with subject-matter experts, designers, project managers and senior editors.
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  • Blue Cross Nc
    Medicare Marketing Specialist
    Blue Cross Nc Jun 2020 - Nov 2020
    Durham, Nc, Us
    Responsible for updating Medicare marketing materials. Coordinated with business owners, vendors, creative, legal, brand and compliance.
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  • Avance Care
    Director Of Marketing
    Avance Care Dec 2019 - Apr 2020
    Raleigh, Nc, Us
    Primary care system's first director of marketing, responsible for strategic marketing, communications and business development. Direct report to CEO and co-founder.
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  • Stroudwater
    Director Of Marketing & Communications Consultant
    Stroudwater Oct 2016 - Jan 2020
    Portland, Maine, Us
    Healthcare consulting firm’s first marketing director, responsible for all marketing endeavors including website, email marketing, contact list growth and retention, thought leadership development and promotion, and business development. Served as communications consultant to select firm clients, with a focus on crisis communications and messaging affiliations and partnerships.
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  • Sweetser
    Director Of Communications & Public Relations (Interim Role During Leadership Transition)
    Sweetser May 2016 - Sep 2016
    Saco, Maine, Us
    Served in an interim capacity as Sweetser's first director of communications and public relations during leadership transition. Sweetser is one of Maine's most comprehensive behavioral healthcare organizations for children, adults and families.
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  • Anthem
    Director Of Marketing
    Anthem Mar 2014 - Dec 2015
    Indianapolis, Indiana, Us
    Direct report to plan president and member of executive leadership team. Responsible for driving profitable retention and growth of group, specialty and pharmacy business in rapidly-evolving market. Work cross-functionally to identify acquisition and retention opportunities and determine success metrics. Develop integrated marketing plan and execute plan. Feed local ideas and opportunities back through marketing organization. Serve as key liaison between Anthem corporate marketing organization, state president and sales leadership. Ensure Maine’s voice is heard in allocation of resources and strategic priorities. Oversee day-to-day workload priorities for Maine marketing coordinator. Faithful adherence to local market strategy, brand voice and style guides.
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  • Bernstein Shur
    Director, Marketing & Business Development
    Bernstein Shur Aug 2011 - Dec 2013
    Portland, Me, Us
    Senior leadership role directing law firm's marketing, public relations and business development efforts. Provided counsel and support to 10 + practice groups and 100 + attorneys. Served on Strategic Planning Committee to develop critical success factors and tactics to implement aggressive three-year plan. Collaborated with practice group leaders to identify cross-selling opportunities. Launched firm’s data security practice and Affordable Care Act team. Created ROI analyses to prove value of new business initiatives. Vigilant protector of brand standards. Editor-in-chief for all communications. Developed/managed marketing budget. Administered all sponsorships. Led firm’s first foray into social media. Content syndication and SEO efforts resulted in nearly 200% growth in unique visitors year over year. Directed three FTEs and managed agency relationships. In collaboration with PR firm, oversaw 60K investment garner nearly 900K in positive press coverage.
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  • Mainehealth
    Manager, Marketing & Communications
    Mainehealth Apr 2009 - Jul 2011
    Portland, Maine, Us
    Worked with system members (including hospitals and other healthcare-affiliated orgs) and program managers to create and implement marketing initiatives. Served as writer and editor for business communications, including press materials and myriad marketing pieces. Maintain mainehealth.org website including redesign efforts and copywriting. Develop and implement social media strategies and tactics. Provided strategic and tactical support to members and clinical integration/community health program managers.
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  • Mccall Media & Marketing, Inc.
    President
    Mccall Media & Marketing, Inc. Oct 1997 - May 2009
    Freeport, Me, Us
    Boutique marketing, writing and media buying firm serving national clientele primarily in financial services sectors.Produce high-quality, successful multimedia ad campaigns, marketing and PR strategies. Orchestrate subcontractors including graphic designers, videographers, printers, and photographers. Develop effective press releases, memorable jingles and tag lines, compelling TV/radio/print/brochure copy, and client-specific white papers and case studies for numerous national clients including Merrill Lynch, Microsoft, L.L. Bean, Bates College, CEG Worldwide, Advisor Products and various wealth management companies. Deliver exceptional content for clients in financial services, education, retail, healthcare, and technology industries with a specialization in financial services content development.As freelance writer for publishing clients such as Entrepreneur and Microsoft, created original columns and articles focused on small-business marketing, sales and media topics. As senior writer for Advisor Products, Inc., wrote websites, brochures and blogs for financial-services firms and provided marketing consultation to Advisor Products’ C-level management and its clients.
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  • Mainebiz
    Writer - Monthly Marketing Columnist & Contributor
    Mainebiz 2005 - 2008
    Portland, Maine, Us
    Wrote monthly column on marketing, advertising and sales.
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  • Entrepreneur Media
    Writer - Monthly Columnist & Contributor
    Entrepreneur Media 2000 - 2007
    Irvine, Ca, Us
    Wrote monthly column on marketing and sales, contributed occasional features and shorts.
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  • The Portland Press Herald
    Writer - Monthly Columnist - Business
    The Portland Press Herald 1997 - 2004
    Portland, Me, Us
    Wrote monthly column on marketing, sales and advertising. First online business columnist for the Press Herald.
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Kimberly Mccall Skills

Copywriting Marketing Communications Corporate Communications Strategic Communications Advertising Marketing Public Relations Social Media Press Releases Marketing Management Editing Strategy Marketing Strategy Strategic Planning Media Relations Email Marketing Integrated Marketing Brand Development Entrepreneurship Direct Marketing Leadership Internal Communications Market Planning Brand Management Social Media Marketing Newsletters Media Planning Corporate Branding Content Development Writing Healthcare Crm Blogging Project Management Business Development Crisis Communications Account Management Event Management Consulting Online Marketing Digital Marketing Budgets Management Public Speaking Law Firm Marketing Thought Leadership Sales Event Planning Seo Media Buying Legal Marketing Online Advertising

Kimberly Mccall Education Details

  • University Of Southern Maine
    University Of Southern Maine
    Communications
  • Harvard Business School
    Harvard Business School
    Fundamentals Of Strategy
  • Columbia Business School
    Columbia Business School
    Marketing
  • Columbia Business School
    Columbia Business School
    Marketing
  • Columbia Business School
    Columbia Business School
    Design Your Innovation Blueprint

Frequently Asked Questions about Kimberly Mccall

What company does Kimberly Mccall work for?

Kimberly Mccall works for Medicom Technologies Inc.

What is Kimberly Mccall's role at the current company?

Kimberly Mccall's current role is Content Marketing and Growth Manager | Healthcare.

What is Kimberly Mccall's email address?

Kimberly Mccall's email address is km****@****hur.com

What is Kimberly Mccall's direct phone number?

Kimberly Mccall's direct phone number is (866) 755*****

What schools did Kimberly Mccall attend?

Kimberly Mccall attended University Of Southern Maine, Harvard Business School, Columbia Business School, Columbia Business School, Columbia Business School.

What skills is Kimberly Mccall known for?

Kimberly Mccall has skills like Copywriting, Marketing Communications, Corporate Communications, Strategic Communications, Advertising, Marketing, Public Relations, Social Media, Press Releases, Marketing Management, Editing, Strategy.

Who are Kimberly Mccall's colleagues?

Kimberly Mccall's colleagues are Grant Golden, Christine Featherstone, Nathan Opitz, Kristi Mcclain, Tom Dickson, Shayne Bourque, Christian Defaria.

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