Kimberly Frazier Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Provided marketing/advertising and project management consulting services for personal care brands. Developed and executed go-to market strategies and campaigns for new product launches. Directed cross-functional and creative teams to ensure project deliverables and creative executions supported brands’ strategic plans and were completed within set timelines and budgets. Steered packaging designs and led the development and execution of marketing and merchandising materials, sales collateral, promotional initiatives and field activations.

Atlanta, Georgia, United States

Led the strategic development, execution and communication of annual marketing calendar, promotions and sales building programs for chain of over 600+ franchise locations. Managed annual marketing ad fund budget exceeding $3 million. Led the development and implementation of all national product launches, limited time offers, brand packaging and other marketing programs. Directed in-house creative department from creative brief stage through execution. Managed production, fulfillment and vendor partnerships to support traditional and non-traditional venues.

Atlanta, Georgia, United States

Directed all marketing and advertising co-op efforts for southeast region consisting of 19 designated market areas (DMAs) with annual sales exceeding $125 million. Developed and implemented stragetic marketing plans and promotional programs designed to increase overall sales and profitability for company and franchise restuarants. Managed regional agencies in development of effective and efficient media plans with marketing budgets exceeding $6.5 million annually. Managed communications and sell-in of national and regional promotions. Developed and implemented grand opening and local store marketing (LSM) plans.

Atlanta, Georgia, United States

Managed strategic consumer advertising and brand calendar promotions from concept development to creative production of national and local broadcast, direct mail, in-store merchandising, outdoor, packaging and menuboards. Effectively directed multiple creative, advertising, broadcast production and promotions agencies with annual buget execeeding 7M.

Ridgeland, Mississippi, United States

Led the development and execution of national advertising and store level merchandising for 550-unit retail chain. Managed advertising and creative budget exceeding $5.4 million annually. Managed the creative direction, development, production and fulfillment of direct mail and in-store merchandising to support monthly promotions.

Developed and implemented effective visual merchandising programs in support of brand's overall sales and promotional objectives. Merchandising programs included planograms, merchandise presentation plans, store fixture plans/enhancements, collateral and point of purchase support materials.

Assisted buyer in adminstrative functions and the execution of all related merchandising buying activities. Included sourcing new merchandise, reviewing merchandise performance, maintaining stock level plans, and merchandising marketing and promotional planning.

Bba, Marketing

Mba