Kimberly Mikat Email & Phone Number

As a Senior Campaigns Marketing Manager, I led strategy and execution of demand generation B2B marketing campaigns for priority sales plays and industries, driving marketing qualified pipeline for Oracle Human Capital Management (HCM) solutions. I was responsible for end-to-end management of high-yield marketing demand programs such as webcasts, virtual.

Ann Arbor, Michigan

I defined and execute high-yield marketing campaigns and event strategies for the market segments of K-12 schools, public libraries and community colleges to drive demand and pipeline growth within these segments. I led marketing initiatives to encourage more educational facilities to utilize curated research databases available to them. I collaborated.

Ann Arbor, Michigan

I led the North America events team in the management of budget, staffing, timeline, resources, and execution for 90+ events per year, ensuring excellent, on-brand customer experience. I served as global liaison for event plan roll-ups, best practices, and analysis for the North American team and other international regions. I organized and executed on all.

• I led end-to-end strategy and project management of fast-paced integrated demand generation campaigns for a variety of teams including: security, developers, cloud software, state and local government, federal.
• Analyzed and created reports on campaign results from collaborative campaigns, achieving significant opportunity and increasing revenue growth.
• Managed exclusive roadshows for high level, executive attendees.

• Strategized the development and execution of overall digital content for the small and medium business portal web pages for healthcare, life sciences, media, and green IT.
• Led a team that developed and implemented a web strategy driving an average of 57,000-page views per month, contributing to significant revenue targets.
• Played an integral role in the re-design of lead merchandising space, improving navigation and resulting in increased traffic on US, Canadian, and Canadian French websites.
• Integrated content web principles into small and medium business websites including content syndication, virtual events, eContact, live assistance tools, search engine marketing, and podcasts.

• Ensured consistent reporting and analysis of marketing activity and results against targets. Directed the campaign lead management process from concept to completion. Partnered across brands and industries to ensure.
• Implemented lead revalidation program for stagnant marketing campaign leads, resulting in significant validated lead and win increased revenue.

Planned, developed, produced, executed, analyzed, and reported on direct marketing campaigns and tactics for a Fortune 500 Company. Led all daily operations and managed resources for marketing campaigns from concept to completion, ensuring projects were completed on time and within budget. Interfaced with outside creative and telemarketing agency.

Bachelor Of Arts, Broadcast Communications

Activities and Societies: Kappa Delta Sorority

Aa, Communications