Kimberly Morrison Email & Phone Number

Organized and coordinated alumni functions with special responsibility for the Alumni Board of Directors and Student Alumni Association meetings and events, alumni publications, annual Distinguished Alumni Award ceremony, reunions and homecoming. Proofread and edited presentations, newsletters, minutes, database listings and alumni articles for magazine, newspaper, website and social media publication. Developed and managed alumni social media content calendar for an increased following and engagement on Facebook, LinkedIn, Instagram and Twitter. Promoted and fostered effective alumni relations through continuing written communications and personal contact with constituent groups for increase buy-in and relationship building. Coordinated with marketing team to design appealing publicity and promotional materials for alumni functions and social media posts. Responsible for launching, promoting and managing BUConnect, an alumni networking platform that serves a global network of 70,000 alumni. Interviewed, trained and supervised work study students.

Conducted global project management and training for programs, products and qualitative and quantitative research projects. Coordinated and managed staff fundraising program that increased donor giving and participation. Responsible for training all regional training teams on using social media to promote trainings in their areas and conducting train-the-trainer sessions. Organized, proofread, edited and compiled multiple international training resources to empower staff worldwide. Maintained, updated, researched and published content for multiple social media sites on a weekly basis (Facebook, YouTube and WhatsApp). Wrote and presented global and customized training curriculum and presentations for products, international trainers, teachers, volunteers and partners. Collaborated with management team to develop a process and methodology for a large global quantitative research project in 18 countries

Developed and maintained strong and reliable relationships with reporters to pitch story ideas and secure media coverage and also substantially increased advertisement sales for newsletters and website. Created, managed and promoted public relations, marketing and fundraising programs that increased and retained membership and increased brand awareness. Organized and planned all aspects of award galas, trade shows, networking events, and meetings/ programs, including obtaining and negotiating sponsorship, vendor contracts, event give-a-ways, scheduling and booking speakers, and coordination of audio-visual needs. Created and edited website content, press releases, presentations, business letters, membership directories, sale pieces and newsletters.

Organized, promoted, coordinated, and conducted community events such as job fairs, harvest festivals, and bike safety demonstrations. Wrote unique and catchy copy for radio spots and sales team promotions as well as press releases, business correspondence and interoffice communication pieces. Established great relationships with reporters to pitch story ideas and secure media coverage while compiling and maintaining comprehensive media contact list. Maintained relationships with season ticket holders through special stadium tours allowing “mega-fans” to be on the field and tour executive suites.

Managed full range of customer service duties – including caring for grieving families, writing copy for advertisements and notices, and providing assistance in merchandise selection. Coordinated and negotiated vendor services including florists, musicians, car rental, and assistant funeral directors and also submitted/recorded check requests for vendor payments.

Compiled, developed and maintained comprehensive media kit including sales, marketing, and advertising pieces for all four properties and corresponded with travel and wedding media professionals for promotion in their publications. Wrote high quality copy and advertisement for resort properties that were included in final publications including menu pieces, in-room service, and newsletters. Maintained press clipping book on media coverage plus maintained/edited database.