Kimberly Yap Email & Phone Number

Singapore

Singapore

• Formulated, drove and executed strategic marketing and communications plans for the I Feel Young SG campaign on behalf of the Ministry of Health (MOH), to promote successful ageing in Singapore• Managed the I Feel Young SG campaign budget and tracked campaign effectiveness• Drove and managed the entire publication process from editorial planning, interviewing, writing, photo-taking to proofreading and production of the company’s staff newsletter, working closely with other team members and internal and external stakeholders to develop engaging and educational content • Interviewed 10 nurses, including former Chief Nursing Officers and current Chief Nurses, and wrote for "Nursing: Our Profession, Our Pride”, a commemorative book published in 2020 which celebrates 135 years of nursing in Singapore• Awarded the PS (Health) Team Award for Project Silver Screen in 2019

Singapore

• Developed and implemented strategies for targeted marketing and communications for the I Feel Young SG campaign to promote successful ageing in Singapore• Planned ahead with an internal communications calendar, coordinating the end-to-end process of content creation, while working closely with stakeholders and other team members to build engaging multimedia content for the I Feel Young SG website and Facebook page• Wrote extensively for the company’s staff newsletter, planning and generating quality content to engage and keep colleagues updated on relevant events and news • Emceed at the 2017 Healthcare Infrastructure Technology & Engineering Conference (HI.TEC), the premiere screening of nursing drama “You Can Be An Angel 2”, and the year-end appreciation parties for nurses at public hospitals• Awarded the MOHH Team Spirit Award in 2018

Singapore

• Spearheaded the Group’s projects pertaining to website development and digital marketing• Led in all Search Engine Optimisation/Marketing (SEO/SEM) programmes• Managed and enhanced the Group’s online presence through digital and social media marketing (Facebook, Instagram) and generating new content for engagement, while adhering to corporate brand guidelines and PHMC (Publicity) regulations• Assisted in the successful organisation of events including parenting and pregnancy seminars, and health talks• Supported in the production of bi-monthly Celebrating Life newsletter for timely distribution and online dissemination

Singapore

• Provided marketing communications support for the Group's different business units• Managed marketing communication-related duties including website maintenance, social media marketing, development of marketing collaterals, content generation, copy writing and organisation of events• Contributed to the development and execution of marketing plans• Collated and generated sales and marketing reports as required by the Management

Singapore And Malaysia

• Responsible for the marketing and smooth running (operations process flow) of the HMI Patient Service Centre (HMIPSC) and coordination between HMIPSC and HMI’s hospitals in Malaysia• Developed, planned and executed the FY2013 marketing strategic plan and budget for HMIPSC• Planned and implemented marketing initiatives for HMIPSC including media relations, online and social media platforms, events/exhibitions and General Practitioner (GP) marketing, to achieve the specified patient targets• Ensured smooth and timely management of patient complaints and feedback• Identified new business development opportunities for HMIPSC, including tie-ups with corporate groups and associations, healthcare institutions and GP clinics• Maintained strong relationships with industry participants, partners, stakeholders, current and prospective clients• Assisted in the re-branding development and rollout efforts for HMI Group and its entities• Assisted in the Group's and hospitals’ corporate marketing collaterals development, including Annual Report preparation, brochures, corporate video, map and doctors’ directory

Singapore And Malaysia

Worked closely with Management Team to understand the company's businesses and on various Marketing, Strategy Planning, Business Development and Communications projects• Jul to Oct 2011: Assisted with marketing initiatives and outreach to prospective students for HMI Institute of Health Sciences• Nov 2011 to Feb 2012: Strategy Planning for HMI Institute of Health Sciences, Business Development and Communications projects for HMI Ltd• Mar to Jun 2012: Customer Relationship Management and Workplace Health Promotion projects for HMI Patient Service Centre

Bachelor Of Business Administration (Honours), Major In Marketing And Management

Marketing And Management, Dean'S List, Spring Semester 2009/10

International Student Exchange Programme