Kimberly Niu Email & Phone Number

Singapore

Singapore

Responsibilities:1. Marketing Manager for Asian Geo:- In the lead of marketing dept of Asian Geographic Magazine (Asian Geo) and titles under Asian Geo Magazines, such as Asian Diver and Scuba Diver. - Asian Geo’s brand activation - Asian Geo’s content and programme development - Asian Geo’s franchise resource optimization - Asian Geo’s community management - Asian Geo’s partnerships 2. Event Marketing Manager for ADEX Clusters- In the lead of the marketing dept of the following ADEX clusters events:>> ADEJ Japan>> ADEX Ocean Festival >> ADEX OZTek>> ADEX Beijing

Singapore, Singapore

Responsibilities:- Developed and executed marketing strategies for both online and offline marketing campaigns across multiple channels, including but not limited to email marketing, social media, website content and visuals, paid advertising, industry media and mass media partnerships, PR, collaterals, etc.- Managed and analyzed digital analytics to optimize marketing campaigns and increase conversions.- Collaborated with cross-functional teams to develop and execute integrated marketing campaigns.- Managed both internal and external stakeholders.Achievements:- Successfully enhanced email engagement, culminating in a 68% open rate during the final month leading up to the event, attributed to the strategic implementation of targeted segmented email campaigns- Decreased cost per acquisition by 20% through optimization of LinkedIn advertising campaigns- Increased website traffic by 50% through SEO and SEM tactics

Columbia, Missouri, United States

Responsibilities:- Oversaw all aspects of event marketing planning and execution, including programming, content creation, digital marketing, designing, budgeting, vendor management, and PR management- Created and managed event marketing timelines and production schedules- Liaised with partners and stakeholders to develop and solid-ate industry publication relations.- Coordinated with internal and external teams to ensure seamless campaigns deliveryAchievements:- Successfully executed multiple events of various scales and types, including summits, forums, panels, roadshows and charity galas- Implemented cost-saving measures that resulted in a 20% reduction in event marketing expenses- Developed and launched a new online series that generated positive feedback from attendees and led to 11.3 million views accumulatively in 2021 despite of COVID hit the market

Beijing, China

Responsibilities:- Developed brand awareness and positioning strategies- Developed and executed marketing campaigns and brand partnerships- Managed product development and launch initiatives- Analyzed market trends and conducted competitor analysisAchievements:- Led successful launch of new product line resulting in 20% increase in revenue- Led the debut of Fanxperience in China’s market in 2018- Implemented social media strategy that increased brand following by 30%- Developed and executed brand partnership resulting in 15% increase in brand awareness and customer acquisition

Beijing, China

Responsibilities:- Developed and executed content marketing timeline- Conducted market research and filed studies to understand target market’s needs and competition- Programme (staging events & panels) and speaker (artists & celebrities) management- Collaborated with cross-cultural teams to ensure brand consistencyAchievements:- Successfully launched the debut of Shanghai (2015) and Beijing (2016) Comic Cons in China’s market, resulting in 2 additional sub-brands under ReedPOP’s global cluster strategy.- Managed Hollywood celebrities and worldwide artists’ participations at Shanghai Comic Con and Beijing Comic Con.- Organized media conferences and fans gatherings.

Master Of Science (Msc), Economics Finance And Management, Merit

- Top 2% among all business school students for the final thesis of Strategic Management.

Crosby Mba, Business

- Awarded with Gordon E. Crosby, Jr. MBA Scholarship; - Awarded with Nanjing International MBA Scholarship.

Bachelor Of Science (Bsc), Events Management, Merit(2:1)

- Top 5% among all business school students for the Final thesis; - The final dissertation was collected by the University Library.