Kimberly Niu

Kimberly Niu Email and Phone Number

Marketing Manager @ Asian Geographic
Singapore
Kimberly Niu's Location
Singapore, Singapore, Singapore
Kimberly Niu's Contact Details

Kimberly Niu personal email

n/a
About Kimberly Niu

I excel at tackling new challenges and thrive in a dynamic work setting. With more than 8 years of experience in marketing and event curation on an international scale, I have specialized in crafting and implementing thorough marketing plans and strategies. My proficiency lies in boosting brand visibility, creating leads, maximizing franchise resources, and ultimately driving profitability for exhibitions and conferences in sectors including Environment, Technology, Pop Culture, Architectural Design, and PropTech.

Kimberly Niu's Current Company Details
Asian Geographic

Asian Geographic

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Marketing Manager
Singapore
Kimberly Niu Work Experience Details
  • Asian Geographic
    Marketing Manager
    Asian Geographic
    Singapore
  • Asian Geographic
    Event And Marketing Manager
    Asian Geographic Jun 2024 - Present
    Singapore
    Responsibilities:1. Marketing Manager for Asian Geo:- In the lead of marketing dept of Asian Geographic Magazine (Asian Geo) and titles under Asian Geo Magazines, such as Asian Diver and Scuba Diver. - Asian Geo’s brand activation - Asian Geo’s content and programme development - Asian Geo’s franchise resource optimization - Asian Geo’s community management - Asian Geo’s partnerships 2. Event Marketing Manager for ADEX Clusters- In the lead of the marketing dept of the following ADEX clusters events:>> ADEJ Japan>> ADEX Ocean Festival >> ADEX OZTek>> ADEX Beijing
  • Mp International Pte Ltd
    Assistant Marketing Manager
    Mp International Pte Ltd Dec 2022 - Feb 2024
    Singapore, Singapore
    Responsibilities:- Developed and executed marketing strategies for both online and offline marketing campaigns across multiple channels, including but not limited to email marketing, social media, website content and visuals, paid advertising, industry media and mass media partnerships, PR, collaterals, etc.- Managed and analyzed digital analytics to optimize marketing campaigns and increase conversions.- Collaborated with cross-functional teams to develop and execute integrated marketing campaigns.- Managed both internal and external stakeholders.Achievements:- Successfully enhanced email engagement, culminating in a 68% open rate during the final month leading up to the event, attributed to the strategic implementation of targeted segmented email campaigns- Decreased cost per acquisition by 20% through optimization of LinkedIn advertising campaigns- Increased website traffic by 50% through SEO and SEM tactics
  • Mmu Bau Fenestration Co,. Ltd.
    Event Marketing Manager
    Mmu Bau Fenestration Co,. Ltd. Jun 2019 - Oct 2022
    Columbia, Missouri, United States
    Responsibilities:- Oversaw all aspects of event marketing planning and execution, including programming, content creation, digital marketing, designing, budgeting, vendor management, and PR management- Created and managed event marketing timelines and production schedules- Liaised with partners and stakeholders to develop and solid-ate industry publication relations.- Coordinated with internal and external teams to ensure seamless campaigns deliveryAchievements:- Successfully executed multiple events of various scales and types, including summits, forums, panels, roadshows and charity galas- Implemented cost-saving measures that resulted in a 20% reduction in event marketing expenses- Developed and launched a new online series that generated positive feedback from attendees and led to 11.3 million views accumulatively in 2021 despite of COVID hit the market
  • Poplife Entertainment Ltd.
    Brand Manager
    Poplife Entertainment Ltd. Nov 2017 - Jun 2019
    Beijing, China
    Responsibilities:- Developed brand awareness and positioning strategies- Developed and executed marketing campaigns and brand partnerships- Managed product development and launch initiatives- Analyzed market trends and conducted competitor analysisAchievements:- Led successful launch of new product line resulting in 20% increase in revenue- Led the debut of Fanxperience in China’s market in 2018- Implemented social media strategy that increased brand following by 30%- Developed and executed brand partnership resulting in 15% increase in brand awareness and customer acquisition
  • Reed Exhibitions
    Marketing And Communication Executive
    Reed Exhibitions Oct 2014 - Oct 2017
    Beijing, China
    Responsibilities:- Developed and executed content marketing timeline- Conducted market research and filed studies to understand target market’s needs and competition- Programme (staging events & panels) and speaker (artists & celebrities) management- Collaborated with cross-cultural teams to ensure brand consistencyAchievements:- Successfully launched the debut of Shanghai (2015) and Beijing (2016) Comic Cons in China’s market, resulting in 2 additional sub-brands under ReedPOP’s global cluster strategy.- Managed Hollywood celebrities and worldwide artists’ participations at Shanghai Comic Con and Beijing Comic Con.- Organized media conferences and fans gatherings.

Kimberly Niu Skills

Event Planning Marketing Management Advertising Events Coordination Project Management Event Management Marketing Marketing Research Management Accounting Adobe Illustrator Public Relations Brand Management Market Planning Corporate Events Online Marketing International Marketing Website Consultation Website Design Marketing Strategy Live Events Social Media Marketing Brand Development Brand Awareness Digital Marketing Microsoft Office Microsoft Excel Microsoft Word Microsoft Powerpoint Mac Apple Pages Apple Numbers Administration Administrative Assistance Research

Kimberly Niu Education Details

Frequently Asked Questions about Kimberly Niu

What company does Kimberly Niu work for?

Kimberly Niu works for Asian Geographic

What is Kimberly Niu's role at the current company?

Kimberly Niu's current role is Marketing Manager.

What is Kimberly Niu's email address?

Kimberly Niu's email address is kn****@****xpo.com

What schools did Kimberly Niu attend?

Kimberly Niu attended University Of Bristol, University Of Missouri Trulaske College Of Business, Sheffield Hallam University.

What are some of Kimberly Niu's interests?

Kimberly Niu has interest in Yoga, Digital Photography, Cooking, Films.

What skills is Kimberly Niu known for?

Kimberly Niu has skills like Event Planning, Marketing Management, Advertising, Events Coordination, Project Management, Event Management, Marketing, Marketing Research, Management Accounting, Adobe Illustrator, Public Relations, Brand Management.

Not the Kimberly Niu you were looking for?

  • Jin Kim Niu

    Platform Editorial Intern @ Nbcu Peacock | Informatics @ Uc Irvine | Prev. @ Nasa | Rewriting The Code
    Irvine, Ca

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