As a Global Marketing executive, I've successfully led high-growth direct-to-consumer and omni-channel businesses, specializing in Marketing, Brand Management, and Ecommerce. With over 18 years of experience working both client-side and agency side, I offer a well-rounded strategic perspective complemented by strong analytical skills.I'm an innovation champion, known for transforming businesses through effective digital marketing strategies that not only create demand but also foster consumer engagement. My versatile skill set allows me to excel both as a performance marketer and a brand builder, underpinned by a solid foundation in quantitative and qualitative research, as well as data analysis.With extensive experience in programmatic and self-serve digital media buying, analytics, and integrated communications planning, I've consistently driven channel and revenue growth. My expertise spans traditional and digital marketing, e-commerce, lead generation, web optimization, campaign management, and various acquisition strategies. I'm proficient in launching new products, implementing behavioral and relevance targeting, remarketing, pricing strategies, and developing promotional offers. My skill set covers a wide range of digital platforms, including SEM, paid search, SEO, and world-class digital customer experiences.My core competencies include:- Driving Results- E-commerce (all aspects)- Business Growth- Performance Marketing- Global-scale Marketing Strategy- Brand and Media Strategy- Digital Media Planning and Buying- Social Media- Customer Experience / User Experience- Demand Generation- Execution Expertise- Leadership- Team Building- Empathetic LeadershipMy passion lies in innovation, insights, and delivering results. I have a proven track record of building successful business lines, driving revenue growth, and inspiring and leading high-performance teams. Additionally, I'm a proud member of Chief, a private network dedicated to empowering women executives and helping them strengthen their leadership and influence in the business world.