Kimberly Ofilas, Csm Email & Phone Number

Santa Barbara, California, United States

Direct Relief is a humanitarian aid organization, active in all 50 states and more than 80 countries, with a mission to improve the health and lives of people affected by poverty or emergencies – without regard to politics, religion, or ability to pay.As Direct Relief's relationship-builder, I have a passion for telling stories that matter, an avid.

Spearheaded creative production for rich media, digital outdoor, and social media campaigns for major studios, networks, and streaming services. Managed and mentored a team of strategists, designers, and developers in executing award-winning creative; defined, drove and managed projects from start to finish.

Pasadena, California

• Champion key communication and marketing projects for 17 clinics.Formulate daily marketing strategies - including optimal project management, event coordination, query resolution, and invoice processing. Generate.
• Employ SEO and analytics to control public website, patient portal and social media campaigns in alignment with targeted conversion rates during Epic EMR installation at all clinics.
• Measure and report campaign effectiveness of marketing communications among consumers.

Greater Los Angeles Area

• Introduced agile and waterfall methodologies to aggressively align digital initiatives with core business values, advocate for small teams, and yet maximize shared global resources.Generated project scope, defined.
• Tactfully shortened project timelines by utilizing effective off-shore resources.
• Organized schedules suitable for a large volume of digital deliverables, which encompassed robust programming development, e-commerce, dynamic display, animation, rich media executions, social content, and podcasts.

Long Beach, CA

• Developed and promoted child obesity and living healthy senior programs to ensure patient retention.Pioneered first-ever web-based patient portal in company history to support new electronic medical record software.
• Formulated engaging content to fuel direct mail campaigns, community outreach campaigns, staff training materials, patient brochures, flyers and signage, staff recruitment messaging, change control management and.
• Spearheaded creation of digital initiatives during EMR installation across all clinics, which encompassed production of external/internal websites, patient mobile applications, email campaigns, e-newsletters, and video.
• Promoted newly installed electronic medical record software and emphasized communications initiatives to drive stakeholder relations.
• Operated as a relationship manager to align corporate initiatives with clinical service offerings, which helped to target key providers, nurse practitioners, medical assistants, and support staff.

Greater Los Angeles Area

• Controlled day-to-day production to advance digital and print campaigns for an integrated marketing agency.Generated and managed complex project deliverables, simultaneously supporting in-house production team members.
• Met with clients face-to-face to build rapport and provide consultative service.
• Implemented industry best practices designed to ensure timely and cost-effective project results.
• Developed and managed transportation website for Metrolink transit users, additionally providing real-time timetables.

• Supervised performance of a producer team tasked with the expert development and implementation of digital, social and mobile worldwide marketing initiatives - which generated +$15MM annually.Defined project scope.
• Hand-selected to oversee the largest in-house digital marketing campaign to date for film, home-video and TV properties, which encompassed extensive game syndication for children, preteens and adults across multiple.
• Led production of highly anticipated, politically charged digital campaign in a short six week timeline that resulted in a Keyart Award for best website.
• Negotiated projects and relationships with external digital agencies that adhered to strict technical requirements and all marketing guidelines.
• Systematically streamlined internal controls and eliminated errors with careful review all project documentation, such as timelines, wireframes, site flows, game strategy and logic, as well as technical specifications.
• Merged U.S. and International Producer teams with seamless integration tactics designed to encourage performance as a single business unit, ultimately enhancing production efficiency by 62%.

Implemented SEO strategies across all divisions. Launched international division as the primary contact for all global territories and digital campaigns. Worked directly with designers to revise and optimize marketing materials for web use.

Culver City, CA

Executed 45+ promotional campaigns annually, including front-end and back-end development. Prepared media units for trafficking by programming click tags to ensure accurate reporting figures.

Culver City, CA

Programmed digital marketing initiatives, which included website development, emails, and media for international and domestic properties. Employed HTML, PHP, and CSS – utilizing a proprietary CMS. Encoded trailers and clips for the digital platform.

• Managed day-to-day maintenance and long-term strategy for official websites for three non-profit museums.
• Completed redesign of the main website that increased average user time spent on site by 30%
• Developed e-commerce solutions that were fundamental to fundraising efforts for the new museum project
• Spearheaded digital marketing committee working with top executives cross-divisionally to increase membership, enhance educational programming, and drive research awareness
• Worked directly with various research departments to create original content highlighting current exhibitions and collections Managed day-to-day maintenance and long-term strategy for official websites for three.

• Seamlessly served automotive, restaurant, government, and active lifestyle clients for a boutique agency. Drove innovative PR strategies at the forefront of digital communications managing both traditional techniques.
• 360 management of client PR efforts including writing press releases, media planning, and brand development for traditional and digital platforms
• Expanded agency’s media contact list by 35%
• Worked with senior management to develop the agency’s digital strategy
• Digital Marketing Consultant from 1998-2000

• Editor for Tony award-winning theatre’s external and internal publications including subscriber newsletters, play programs, trustee newsletters, and signage.
• Creative and content design for all official theatre publications utilizing Quark and Photoshop.
• Reduced the cost of print budget by 17% through strategic vendor negotiations

Bachelor Of Arts, Journalism, Public Relations Major, Marketing Minor.

Activities and Societies: The "Daily 49er" Student Newspaper

Associate Of Arts - Aa, Art History, Criticism And Conservation

High School