Principal
CurrentAlign with enterprise software companies to support their in-house corporate communications teams in the development of strategy and execution of tactics. Quickly learn new technology markets (cybersecurity, cloud, accounting automation, enterprise pricing, data observability, and others) to structure good-fit media relations and communication plans. Pitch business and trade media for earned media placement of executive bylines, commentary, and company news. I ghostwrite executive bylines and blogs, manage social strategy and write posts, and work cross-functionally with demand teams and product marketing to manage a balanced editorial calendar for company blog and social platforms.