Kimberly Reason, Masc

Kimberly Reason, Masc Email and Phone Number

Principal and Founder @ DEI Strategies, LLC
Seattle, WA, US
Kimberly Reason, Masc's Location
Seattle, Washington, United States, United States
Kimberly Reason, Masc's Contact Details

Kimberly Reason, Masc personal email

Kimberly Reason, Masc phone numbers

About Kimberly Reason, Masc

AWARD-WINNING, DEI-CENTERED COMMUNICATOR + LEADERSHIP STRATEGIST with a keen instinct for grasping the big picture, distilling nuances, and identifying opportunities to best tell an organization's story, Kimberly brings to the table a multi-dimensional range of executive, strategic communication, and diversity-equity-inclusion experience that makes her uniquely qualified to handle complex organizational culture challenges.With 30 years in the government, nonprofit and corporate sectors, Kimberly has driven media relations, crisis communications, reputation management, and stakeholder relationship-building for a regional transit agency, Fortune 500 Company, and several community organizations. She has served as a senior strategist and spokesperson for Sound Transit, Macy’s, Inc., the Seattle City Council, and Legal Voice, with communications expertise in stakeholder and jurisdiction relations; racial justice, social equity and legal advocacy; mega-infrastructure capital project planning, design and construction; equitable transit-oriented development; and crisis response.As Acting Chief of Staff, Deputy Chief of Staff, and Senior Public Information Officer for Sound Transit, Kimberly advised executives on the agency's strategic, antiracism, equity, and capital initiatives. This work included the fare enforcement reform program (for which she served as the interdisciplinary team project lead); community engagement efforts for the agency’s $94 billion West Seattle-Ballard, Northgate, Federal Way and other Link light rail extension projects; and planning for the onboard human trafficking intervention program.As Divisional Vice President for Corporate Communications & Media Relations at Macy’s, Kimberly handled media response for myriad PR crises, including the 9/11 terrorist attacks, WTO “Battle in Seattle” riots, mall shootings and bomb threats; public reaction to LGBTQ store window displays during Pride Week; and customer outcry over in-store placement of FCUK brand merchandise.Throughout her work, Kimberly draws on extensive leadership and community experience as Vice President for Programs at the Metropolitan Seattle Urban League, Executive Director for Legal Voice, Chair of the Minority Executive Directors Coalition, Chair of the Mayor’s Commission on Children and Youth, board member for the United Way of King County and the Northwest Coalition Against Malicious Harassment, diversity training consultant, and speaker-educator for the People of Color Against Network and Lifelong AIDS Alliance.

Kimberly Reason, Masc's Current Company Details
DEI Strategies, LLC

Dei Strategies, Llc

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Principal and Founder
Seattle, WA, US
Website:
dei-strategies.com
Employees:
2
Kimberly Reason, Masc Work Experience Details
  • Dei Strategies, Llc
    Principal And Founder
    Dei Strategies, Llc
    Seattle, Wa, Us
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  • Dei Strategies, Llc
    Principal & Founder
    Dei Strategies, Llc Feb 2021 - Present
    Seattle, Us
    Provide DEI-centered organizational strategy, communications, and leadership coaching services grounded in 30 years of executive leadership, public relations, and diversity, equity & inclusion experience. Adept at helping leaders align words and actions with their organization’s DEI and community commitments, improve stakeholder relationships, and built trust and credibility with diverse constituencies. Clients include the Center for Media & Social Impact at American University, Delta Dental of Washington, Arcora Foundation, Bellevue College, the Civic Leadership Stories Project, and Onyx Fine Arts Collective.
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  • Washington State Office Of Minority & Women'S Business Enterprises
    Member
    Washington State Office Of Minority & Women'S Business Enterprises Aug 2023 - Present
    Olympia, Washington, Us
    Governor’s Subcabinet on Business Diversity | Provide strategic counsel in support of ensuring more small and minority, women’s and veteran-owned businesses are meaningfully represented in state contracting opportunities — a priority for Gov. Jay Inslee and the state of Washington.
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  • Washington State Office Of Minority & Women'S Business Enterprises
    Certified As A State Of Washington Minority & Women'S Business Enterprise
    Washington State Office Of Minority & Women'S Business Enterprises Nov 2021 - Present
    Olympia, Washington, Us
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  • King County, Wa
    Certified As A Small Contractor Supplier (Scs)
    King County, Wa Jan 2022 - Present
    Seattle, Washington, Us
    Design and roll out to Stormwater Services Managers a racial equity awareness guide that managers will use to assess their readiness for leading their teams in creating and implementing equitable community engagement strategies and programs.
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  • Delta Dental Of Washington
    Leadership Coach
    Delta Dental Of Washington Nov 2022 - Present
    Seattle, Washington, Us
    Provide strategic and hands-on program development support to the Chief Mission Officer’s Workforce Diversity and Inclusion Program, with specific focus on supporting the program manager in designing and scaling a community-based dentistry career program for youth of color and other marginalized youth in Washington state and beyond.
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  • Leadership Tomorrow
    Leadership Consultant
    Leadership Tomorrow Apr 2024 - Present
    Seattle, Washington, Us
    Provide “Leadership Strategies for Navigating Bias in the Workplace” training program to BIPOC Leadership Tomorrow alumni and program participants for Leadership Tomorrow’s 40th Anniversary event series.
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  • American University
    Strategic Communications & Media Consultant
    American University Jan 2022 - Present
    Washington, Dc, Us
    Provide strategic communications expertise across all Center for Media and Social Impact programs, legacy media channels, social platforms, and research projects. Includes co-developing communication strategies for and collaborating in the promotion and execution of program launches and research findings; creating communication planning tools to expand the Center's audience and reach; writing compelling content for the Center's blog, newsletter, digital and other public communications.
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  • American University
    Media + Social Impact Research Consultant - The Lens Reflected
    American University Feb 2021 - Dec 2022
    Washington, Dc, Us
    Member of the award-winning Center for Media & Social Impact research team for its groundbreaking study, “The Lens Reflected: What Stories & Storytellers Get the Green Light in Documentary's Streaming Age." Recipient of a 2024 Bronze Anthem Award by The Webby Awards and funded by the Ford and MacArthur foundations in collaboration with Perspective Fund and Looky Looky Pictures, this project examined the representation of People of Color and women filmmakers and actors in streaming documentaries from 2014-2019 toward supporting greater on-screen and behind-screen diversity in documentary filmmaking.
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  • American University
    Media + Social Impact Research Consultant, Building A Healthy Democracy: Tv Civic Leader Portrayals
    American University Oct 2021 - Jun 2022
    Washington, Dc, Us
    Serve as a media study research team member to examine how government leaders and civic engagement are portrayed in popular entertainment TV shows over broadcast, streaming and cable platforms across all show genres.
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  • American University
    Project Management Consultant, Civic Leadership Stories Project
    American University May 2021 - Jun 2022
    Washington, Dc, Us
    Work with the Center for Media & Social Impact’s Civic Leadership Stories Project to engage TV scriptwriters, showrunners, producers and other creatives in telling stories that portray new models of leadership, challenge entrenched power structures, dismantle unjust systems, and inspire audiences to become involved in civic life and public service.
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  • American University
    Media And Social Impact Writer
    American University Nov 2021 - Apr 2022
    Washington, Dc, Us
    Write a comprehensive report on the Center's 2021 biennial convening that describes the storytelling themes and strategies for leveraging authentic, culture-driven narratives to create, shape and propel social change. Report includes summaries of all speaker presentations, their organizations and panel discussions, and the prevailing themes that emerged from the two-day convening.
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  • Onyx Fine Arts Collective
    Strategic Communications Consultant
    Onyx Fine Arts Collective Oct 2022 - Oct 2023
    Seattle, Washington, Us
    Provide strategic advisory guidance on audience communications and develop an organizational framework for activating and onboarding digital media volunteers to drive awareness on Onyx Fiber Arts Collective programs and events.
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  • Bellevue College
    Strategic Communications Consultant
    Bellevue College Apr 2021 - Apr 2022
    Bellevue, Wa, Us
    Provide DEI-centered strategic communications services to Interim President Gary Locke and the college’s leadership team on internal and external diversity issues.
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  • Sound Transit
    Acting & Deputy Chief Of Staff - Office Of The Ceo
    Sound Transit Apr 2019 - Nov 2020
    Seattle, Wa, Us
    As a core member of the CEO team, provide strategic counsel on agency-wide project, policy and program issues; support implementation of organizational development and culture initiatives; facilitate effective program execution across the organization; direct executive communications; establish and operate agency governance councils. Responsibilities include:- Collaborate with executive team members to plan, develop and launch major agency-wide initiatives for the Five-Year Strategic Plan, organizational redesign, and workplace values and culture acceleration; includes facilitating strategic communication, real-time integration of work with other initiatives in the organization, and managing a consultant contract for culture work- Co-lead agency fare enforcement workgroup charged with reviewing and developing recommendations for equitable fare enforcement practices; includes partnering with the research, customer experience, community relations, and equity and inclusion teams to design and deploy an intercept survey, focus group questionnaire, and stakeholder outreach strategies for collecting and analyzing data region-wide- In partnership with the Deputy CEO, plan, direct and implement the annual United Way employee giving campaign; includes recruiting campaign volunteers, creating a theme and events plan, partnering with Communications to identify promotional tactics, and working with United Way to create a branded online giving portal- Grow and leverage Chief of Staff cohort as a strategic resource in the organization by problem-solving risks and optimizing opportunities through bi-weekly meetings and cross-functional collaboration- Plan and curate content for weekly Executive Leadership Team meetings and biweekly Executive, System Expansion and Service Delivery, and Business Administration governance councils
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  • Sound Transit
    Senior Public Information Officer; Media Spokesperson
    Sound Transit Apr 2010 - Apr 2019
    Seattle, Wa, Us
    Planned and executed earned media communications strategies for the $92 billion design and construction of voter-approved regional high-capacity transit system in King, Pierce and Snohomish counties. Responsibilities included:∙ Collaborating across channels with executive, government relations, engineering, planning, environmental, outreach and legal teams to plan and execute communication strategies; included leading interdisciplinary work processes to develop communication strategies and key messages on policy, project and operations issues for use with reporters, elected leaders and community stakeholders.∙ Served as media spokesperson on the design and construction of mega-infrastructure projects, transit operations, equitable transit oriented development (TOD), fare enforcement and other issues. Interviewed regularly by local ABC, NBC, CBS, and Fox TV and radio affiliates; The Washington Post, The Atlantic Monthly and CNN; The Seattle Times, The Daily Herald and The News Tribune.∙ Worked with the PR teams for U.S. Senator Patty Murray, U.S. Senator Maria Cantwell, Congressman Adam Smith, Congressman Derek Kilmer, Congresswoman Pramila Jaypal, Governor Jay Inslee, the U.S. Department of Transportation and the Federal Transit Administration to plan construction site media tours showcasing the public benefits of taxpayer investments in regional transit infrastructure projects.∙ Collaborated with state and regional government jurisdictions, such as the Washington State Department of Transportation, Port of Seattle, Seattle Department of Transportation, the City of Seattle, King County, Snohomish County, Pierce County and municipalities in the Sound Transit district to develop and implement joint communication strategies.∙ Worked with Sound Transit social media, digital and marketing teams to implement cross-platform communication campaigns on Twitter, Facebook, Instagram, YouTube, LinkedIn and the Platform blog.
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  • City Of Seattle
    Strategic Communications Advisor, Seattle City Council
    City Of Seattle Nov 2008 - Jun 2009
    Seattle, Wa, Us
    Under contract with the Seattle City Council, served as spokesperson and communications strategist for the department on myriad public policy issues, including the Alaskan Way Viaduct, the Parks for All levy, Disposable Bag “Green Fee” referendum, the Mercer Corridor Project, and Light Rail Station Housing Density.
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  • Macy'S
    Divisional Vice President - Corporate Communications & Media Relations
    Macy'S 2007 - 2008
    New York, Ny, Us
    Promoted to Divisional Vice President responsible for planning, directing and executing internal and external communications strategies for a $1 billion division serving 6 states and 65 stores.· Achieved 202% increase in media hits for fashion campaigns, cause-related events, and celebrity appearances (Sarah Jessica Parker, Clinton Kelly, Tim Gunn, etc.).· Developed relationships with myriad media outlets, including local ABC, NBC, CBS, Fox, and PBS affiliates; The New York Times, The Wall Street Journal, and USA Today.· Created and implemented a comprehensive satellite communications program for the division.· As Campaign Chair, raised $800,000 in workplace giving, earning Macy's the United Way of King County’s prestigious 2007 Spirit of Puget Sound Award.· Launched an African American employee affinity group and planned a kick-off event featuring ESSENCE magazine Editor-in-Chief Emeritus, Susan L. Taylor.
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  • Macy'S
    Director, Corporate Communications & Media Relations
    Macy'S 2000 - 2007
    New York, Ny, Us
    Promoted to media spokeswoman responsible for directing internal and external communication campaigns to advance the brand among employees and customers.· Managed company’s public image by developing and delivering media statements and resolving sensitive client relations issues on labor demonstrations, product placement, and crisis communication for 9-11, WTO, mall shootings, etc.· Served on nationwide team to create employee communications for Federated’s $15.8 billion acquisition of the May Company. · Led video production for Diversity, New Hire Orientation, work life, and other programs.· Successfully led team's work culture development efforts, securing the 2006 Alfred P. Sloan Excellence in Workplace Flexibility Award for transforming the organizational culture to a “best place to work” environment.· Implemented a film agreeement best practice, securing revenue-generating in-store shoots with TLC's "What Not to Wear", Toyota, and other studios.
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  • Macy'S
    Manager, Stores Executive Training
    Macy'S 1996 - 2000
    New York, Ny, Us
    Managed the stores executive training program for the Pacific Northwest region. Responsibilities includedworking with the Macy's national curriculum development team to design and deliver leadership development, performance management, coaching and counseling, and conflict resolution, and product knowledge courses. Also responsible for recruiting and certifying subject matter experts as facilitators for class instruction.· Participated on numerous work culture development teams to improve communication in the organization, leading to promotion to Director of Communications.· Served as a member of Federated’s Stores Curriculum Team to develop leadership, HR management, business systems, and MBT curriculum for sales executives.· Developed and delivered team building, sexual harassment and diversity workshops to store management and executive trainees.
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  • Legal Voice
    Executive Director
    Legal Voice 1993 - 1995
    Seattle, Wa, Us
    Led board, staff, and volunteers in advancing precedent-setting law for women by improving the organization’s community visibility.· Represented controversial legal cases to the media, including a panel discussion appearance on the NBC Affiliate's "Town Meeting" with Ken Schram.· Wrote grants and directed fund development to support $500,000 annual budget; secured $264,000 in funding from the Norman and Ford Foundations, among other grantors, yielding a 51% grant success rate.· Secured renowned speakers (Greta Cammermeyer, Faye Wattleton, Naomi Wolfe) to keynote events. · Created the organization's first comprehensive diversity plan
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  • Urban League Of Metropolitan Seattle
    Vice President For Programs
    Urban League Of Metropolitan Seattle 1989 - 1993
    Seattle, Wa, Us
    Advanced the League's mission to empower African Americans and other under-served communities to thrive by securing educational and economic opportunities. Responsibilities included:- Serving on numerous civic and community boards and coalitions, including the Minority Executive Directors Coalition, the Northwest Coalition Against Malicious Harassment, the United Way of King County and Mayor Norman B. Rice's Education Summit.- Directing and implementing Employment, Housing, Education, Health and Early Childhood Education programs; including supervising program directors and staff.- Grant-writing and fund development.
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Kimberly Reason, Masc Skills

Leadership Writing Crisis Communications Social Media Public Speaking Community Press Releases Media Relations Community Relations Blogging Government Corporate Communications Strategic Planning Community Development Strategy Nonprofit Organizations Public Policy Program Management Marketing Strategy Planning Training Editing Community Outreach Creative Direction Management Strategic Communications Public Relations Government Relations Conflict Resolution

Kimberly Reason, Masc Education Details

  • American University
    American University
    Strategic Communication
  • Claremont Mckenna College
    Claremont Mckenna College
    Philosophy & Public Affairs
  • University Of Washington
    University Of Washington
    Communications & Design
  • Københavns Universitet - University Of Copenhagen
    Københavns Universitet - University Of Copenhagen
    Political Science And Government
  • Social Justice Training Institute
    Social Justice Training Institute
    Competency In Race Relations & Inclusion
  • People'S Institute Northwest
    People'S Institute Northwest
    Undoing Institutional Racism

Frequently Asked Questions about Kimberly Reason, Masc

What company does Kimberly Reason, Masc work for?

Kimberly Reason, Masc works for Dei Strategies, Llc

What is Kimberly Reason, Masc's role at the current company?

Kimberly Reason, Masc's current role is Principal and Founder.

What is Kimberly Reason, Masc's email address?

Kimberly Reason, Masc's email address is ki****@****hoo.com

What is Kimberly Reason, Masc's direct phone number?

Kimberly Reason, Masc's direct phone number is +120650*****

What schools did Kimberly Reason, Masc attend?

Kimberly Reason, Masc attended American University, Claremont Mckenna College, University Of Washington, Københavns Universitet - University Of Copenhagen, Social Justice Training Institute, People's Institute Northwest.

What skills is Kimberly Reason, Masc known for?

Kimberly Reason, Masc has skills like Leadership, Writing, Crisis Communications, Social Media, Public Speaking, Community, Press Releases, Media Relations, Community Relations, Blogging, Government, Corporate Communications.

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