Kimberly R Jackson Email & Phone Number

616-485-2606krjackson1602@gmail.comAdminister marketing automation platform (Eloqua) and serve as super-user, employing a Subject Matter Expert (SME) of the marketing automation lifecycle: campaigns processes, audience segmentations, and email & landing page requirements gathering, design/development, testing, and configuration. Work with marketing to design, develop, implement, and optimize email nurture journeys including contact/data segmentation, for nurture lists in support of acquisition and retention goals. Implement email deliverability best practices by implementing self-service email templates, processes, and training programs that enable regional digital specialists to build and send brand compliant communications. Supply Eloqua metrics and insights for read-outs covering campaign performance results and optimization strategies to leadership and stakeholders.

Lansing, Michigan, United States

Coordinated multiple projects across departments to ensure we fully executed planned efforts and stayed within scope and timelines. Monitored site metrics, analyzed the information, and made recommendations to improve performance. Monitored campaign metrics, analyzed the information, and worked with marketing team to improve content and tactics. Collaborated with creative team to apply digital best practices in development of website content. Coordinated online marketing efforts by analyzing customers’ purchase behaviors, made suggestions for new business opportunities, and ongoing product maintenance. Supported content enhancement projects for product pages, CMS and/or commerce pages on global website. Tracked and managed projects within Workfront project management software. Led discovery meetings, update meetings, and other meetings as necessary.

Grand Rapids, Michigan

Wrote engaging and successful marketing, advertising and website copyManaged full-cycle marketing strategies including estimating costs, managing resource allocation and adjusting production schedules to ensure successTracked key metrics and developed spreadsheets and data modelsExceeded sales goals by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentallyIdentified appropriate marketing channels and target customers for campaignsOptimized company website and blog to boost SEO traffic to sitesResearched new technologies, software packages and hardware products for use in website projectsResolved malfunctions with systems and programs through troubleshootingContributed to the design and structure of the website to align site content with company goalsMonitored site metrics, analyzed the information, and recommend changes to improve performanceTrained interns and eCommerce Analyst on SEO optimization and strategyCollaborated with marketing team to ensure that featured products reflected premium content and optimizationMaintained vendor relationships to facilitate communication of new product launches, product content updates, and exchange of relevant content improvement

Greater Grand Rapids, Michigan Area

Wrote engaging and successful marketing, advertising and website copyManaged full-cycle marketing strategies including estimating costs, managing resource allocation and adjusting production schedules to ensure successTracked key metrics and developed spreadsheets and data modelsExceeded sales goals by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentallyIdentified appropriate marketing channels and target customers for campaignsOptimized company website and blog to boost SEO traffic to sitesResearched new technologies, software packages and hardware products for use in website projectsResolved malfunctions with systems and programs through troubleshootingContributed to the design and structure of the website to align site content with company goalsMonitored site metrics, analyzed the information, and recommend changes to improve performanceTrained interns and eCommerce Analyst on SEO optimization and strategyCollaborated with marketing team to ensure that featured products reflected premium content and optimizationMaintained vendor relationships to facilitate communication of new product launches, product content updates, and exchange of relevant content improvement

Greater Grand Rapids, Michigan Area

Grand Rapids, Mi

Performed initial load of products on customer sitesMonitored ratings/reviews online and provided proper response as neededReported on .com sales performance, trendsCollaborated with Marketing Manager, E-Commerce, Product Managers, and Retail Sales to determine what products to sell and introduce onlineImplemented product content enrichment on customer websitesAssisted marketing, engineering, and IT in creating and maintaining an accurate internal database for product informationAssisted product managers with copy, features and benefits, customer responses, etc.Preformed online competition shopsMonitored order processing and order fulfillment activity to insure timely handling of customer orders. Initiated corrective actions and process changes to resolve delaysManaged online instructional videos (YouTube channel) and customer product imagesMaintained product information on customer websites such as kv.com, hyloft.com, amazon.com, homedepot.com, homedepot.ca, lowes.com, menards.com, walmart.com, wayfair.com

Greater Grand Rapids, Michigan Area

Assisted in growing ecommerce sales by 13% in 2017 calendar yearEstablished, maintained, and enforced data controls on over 20,000 inventory item recordsReviewed all current item records and bring consistency to like-itemsCoordinated the posting of new product data, images and content on the company websiteManaged site categorization and faceted navigation for designated product areasMaintained, updated, and audited the inventory and content of the website and business systemEnsured consistency between the information on the website and business systemIdentified and facilitated product page digital photography needsEdited and proofread copy for website product descriptions and other web contentAssisted in executing site merchandising activities including keyword updates, cross-sell maintenance, product presentation, and promotional offeringsAssisted in managing and maintaining tracking tags and keywords to optimize search engine results and reportingReviewed website content to ensure information is accurate, current, and relevantContributed to the design and structure of the website to align site content with company goalsMonitored site metrics, analyze the information, and recommend changes to improve performanceImproved interdepartmental processes to streamline content managementCoordinated notification of posted content to applicable departmentsProvided leadership and guidance in development of part numbering schemas for private label product lines

Greater Grand Rapids, Michigan Area

Managed accounts for key eCommerce companies including HomeDepot.com, Wayfair.com, Brookstone.com, Hayneedle.com and Amazon.comProvided assortment development and analysis, pricing and margin management, ROI analysis, forecasting, product content creation using Excel and various web portalsManaged keyword linking to optimize SEOContributed to growth by developing strong relationships with clients and up-selling additional services.Managed inventory feeds and order flow through web portals and EDI coordinationInspected incoming and outgoing shipments to verify accuracy and prevent errors.Produced original, creative content for internal and external web and catalog use

Greater Grand Rapids, Michigan Area

Greater Grand Rapids, Michigan Area

Executed retail and ecommerce product set up using set up templates and/or computer systems Communicated with customers via e-mail and telephonePlaced customer orders, submitted credits and returnsObtained product imagesObtained and/or created product descriptionsCreated planograms using Space Planning softwareAnswered product inquiries for ecommerce customersCreated product presentations for meetingsEdited retail program proposalsWorked with team to create yearly sales playbook for specific retail customersProvided customer service for national retail accountsServed as contact for issues and inquiries for national retail accountsMaintained up to date record of retail customer product assortmentsProcured and mailed catalogs and print materials for customersVerified UPC and product descriptionsPhotographed products for ecommerce use Edited images for ecommerce and planogram useCreated sell sheetsOrganized binders, literature and other media for sales presentationsMade reservations for meetings/mealsPresented products to customers at annual trade shows

Coordinated marketing blasts Greeted customersMaintained and ordered office suppliesCoordinated and executed direct mail marketing campaignsDirected incoming mail and phone callsMaintained property records for rental unitsMaintained communication with tenants for rent and maintenanceScheduled property viewingsPrepared real estate paperwork

Business, Management, Marketing, And Related Support Services

Business/Commerce, General

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