Kimberly Ruehl Email and Phone Number

• Responsible for marketing and driving growth of market-leading point-of-care lipid instrument to diverse customer base• Achieved double-digit growth above plan by developing and driving strategic marketing plans and commercial execution in new markets (mid-pandemic)• Delivered revenue and market share growth of market-leading product despite a declining market (pre-pandemic)• Identified creative vendor that will allow our team to realize a 25% cost savings • KOL and educational event development for both external customers and internal team members

• Developed strategy, messaging, and marketing plans to grow new niche markets while maintaining current customer base in established markets• Managed relationships and business development with key vendors, OEM partners, distributors, trade organizations and thought leaders • Collaborated with sales and technical teams to aid in overcoming customer objections, solve customer problems, tailor messaging to meet customer’s needs, develop competitive and profitable deals, advance the sales process and maintain voice of customer • Explored product and business development opportunities and developed business cases as warranted• Developed multi-channel campaign including demand generation, infographic, customer education, customer materials and sales training• Developed and delivered sales training for new hires, at national sales meetings, for product launches and as needed to support strategic initiatives• Led treatment market sales campaign driving growth by developing sales rep tools, training, and guidance• Managed annual A&P budget focusing on generating strong ROIs at national trade shows, with advertising campaigns, and customer education

• Marketed drug testing and therapeutic drug monitoring products to a diversified US customer base spanning ten markets• Key marketing plan activities included: developing product launches, advertising and promotions campaigns, promotions, customer educational events, sales training and education, sales presentations, and trade shows• Mentored marketing coordinator • Created and drove implementation of sales programs and performance targets to ensure achievement of financial goals• Developed and maintained competitive pricing strategies to ensure profitable growth • Monitored market conditions, collected competitive intelligence, and created sales rep tools to effectively maintain and grow market share

• Analyzed financial performance by product line, product, and/or customer to determine product and customer trends • Segmented customers to determine sales opportunity potential • Developed benchmark metrics and analysis for product lines’ marketing programs and initiatives• Drive annual operating plan process for six product lines by developing trending and predictive financial and instrument placement models • Designed and implemented an efficiency report for use by the Quest sales team to identify areas where the customer can improve their CPRR efficiencies which will lead to increased profitability for Siemens• Created a revenue impact model for use when analyzing pricing proposals for MicroScan RFPs which improved analysis, communication and efficiency which is now used when pricing MicroScan products• Supported adhoc analytical requests from marketing teams, global marketing, sales representatives, sales management, and finance.

• Increased eCommerce revenue by 108% as part of three-person team• Supported eCommerce initiative to ensure long term adoption• Developed and delivered presentations to internal and external customers• Facilitated customer adoption of electronic ordering and modifications to the company’s website

• Taught a first-year student experience course• Established curriculum and out of class activities with business theme• Mentored nineteen first year College of Business students