Founded Cuvee Communications to provide strategic multi-channel sales and marketing services for lifestyle brands. Drive profitable growth through the development, implementation, and execution of integrated campaigns that blend online and offline channels to elevate brands, increase customer engagement, and achieve client objectives. Provide indispensable assistance to clients including start-ups, nationally known franchises, and local brands deploying customized strategies to reach and expand target audiences and exceed sales and revenue goals.

Responsible for the development, implementation, and continued execution of company marketing strategy, brand initiatives, on-premise and off-premise customer education, and market promotions across all channels (digital, social, email, hard copy, and emerging technologies), including: - Company website, social media profiles, email communications, retail websites - Private label development and launch - Direct to consumer education, marketing, and sales materials - Sales team management, including goals, incentives, and directives - Strategic events and industry partnershipsAlso responsible for managing global wine portfolio, including annual procurement budget, B2B marketing initiatives, and producer relations in order to develop and execute successful sales strategies in all domestic markets (DC, VA, MD, NY, CA).

Designed and implemented business development and marketing strategy for the energy and environmental line of business - the largest commercial division of a $1.2 billion international consulting firm. Developed B2B and B2C marketing programs and corresponding creative materials to raise brand recognition and optimize marketing funnels, ultimately increasing division revenues. Revamped social media channels and designed social media strategy to support key program objectives, drive brand loyalty, and increase customer engagement - Launched multiple strategic event series, including monthly breakfasts, webinars, thought leadership seminars, and conferences to provide value to customers and increase brand awareness. - Enhanced media exposure and brand recognition through articles and newsletters that were published by national US and European media outlets - Directed shared marketing assets and resources to design, implement, and successfully execute multi-channel marketing campaigns