As VP of Suki Skincare, a premium and clean skincare brand, I lead the strategy and execution of the 360 marketing plan, product management, and sales strategy - working collaboratively with our operations, finance and manufacturing partners.As the VP of Go-To-Market for 18.21 Man Made, a top-shelf men's grooming brand, I lead Amazon strategy, the Educational platform and alternative sales channels.

As VP of Brand for Baebody, I lead our team in strategically growing one of the top-selling beauty and personal care brands on the Internet. Over the last 2 years, I have lead the successful rebrand of Baebody, landing the brand in over 4,000 stores by the end of 2022.New World Natural Brands is a natural beauty and personal care products holding company that invests in leading microbrands in the space. Our team has expertise in business development, acquisitions, brand management, finance and supply chain. We work with our portfolio companies to help them scale, have access to growth capital and implement and embrace best practices.

Brought American’s brand and products to life through digital promotions, entertainment and sports sponsorships and activations to create integrated marketing campaigns.Recipient of American Airline's “Marketing Pacesetter Award,” a quarterly award given to the top marketer, in recognition of dedication and commitment to excellence.Entertainment: - Ran point on the promotional social media integration for American’s sponsorship with SXSW. Led the on-hands execution of American’s activation space on 6th Street, creating an inviting lounge that reflected the new brand, resulting in American being the most tweeted brand name at SXSW2013.- Executed American’s sponsorship with The Hollywood Reporter at Sundance Film Festival, showcasing American’s new transcon service and gaining celebrity brand advocates.Sports: - Executed sponsorships with the Dallas Cowboys and Dallas Stars. Worked with teams to strategically align American’s marketing objectives with in-game promotions, stadium activations and communications (email and social media). Garnered over 20M impressions during the Cowboys 2013 season.Digital: - Launched the “Window of Wonder” promotion which highlighted American’s new brand. This creative and engaging site received a record-breaking 1.5M visits and was a finalist at the 2014 Reggie Awards.- Launched the "A Little Extra" educational sweepstakes featuring a new seating product, Main Cabin Extra, in a creative way.

Selected as one of 30 associates nationally for the University Talent Program, identified as future sales management talent. Received first-class sales and management training on a local and national level.Managed a territory of over 600 accounts and grew strong customer relationships- Grew territory’s volume 9% from prior year. - Led the Dallas/Fort Worth market in brand penetration goals. - Exceeded new outlet goals and captured over 100 years of competitive business.- Designed creative POS and marketing materials to build a positive in-outlet experience.- Led "Collaborating For Value" training for 100 employees

The Daily Mustang — SMU’s student-run website and news-broadcast - Anchor, Reporter, Sports Editor, Business Editor (paid positions)

Manna Pro is a privately owned, international animal feed company based in St. Louis- Assisted with the launch of a new website and managed incentive programs.- Helped with product development, wrote engaging copy for new product packages.

- Assisted with script writing and video editing to produce creative sports packages.- Helped execute game-day shows and on-field interviews. Edited and logged game tapes.