- Directed the global MICE team, overseeing sales, proposal development and Set clear objectives and performance metrics for MICE event marketing and operational strategies.- Identify market trends and opportunities to enhance business growth and competitive edge to achieve client organisational goals.- Oversee all aspects of events from concept to completion, ensuring high standards of quality and client satisfaction.- Swiftly resolve issues, maintain exceptional service standards, and drive continuous improvement initiatives.- Evaluate and optimise existing plans and processes using research and best practices for impactful results.-Help to Enhance brand awareness and consumer engagement through effective event management and marketing strategies.

- Develop and execute strategic event plans to achieve organizational goals and boost brand awareness.Manage and lead the event team, covering sales, proposal development, marketing, and operations.- Design and implement marketing plans to promote events and drive revenue growth.Manage all logistical aspects of events to ensure smooth operations from planning to execution and ensuring high client retention through exceptional service.- Assess and enhance existing plans, processes, and services by implementing best practices.- Supervise on-site teams, ensuring successful event execution.- Oversee event budgets, apply cost reduction strategies, and ensure financial efficiency.

- Drove operational improvements which resulted in savings and improved profit margins.- Delivered product to customer locations within specific timeframes.- Created plans and communicated deadlines to ensure projects were completed on time.- Monitored company inventory to keep stock levels and databases updated.- Led projects and analyzed data to identify opportunities for improvement.- Supervised work of contracted employees to keep on task for timely completion.

- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery services- Supported marketing teams, creating, deploying and optimizing campaigns for clients.- Coordinated teams of design and implementation professionals to manage all project objectives.