I oversee the creative production of the Middle Market Communications design team (in the tri-state area and virtually). My team handles over 500 clients throughout the United States, primarily in a 12-week time frame.Collaborating with department leaders, I’ve restructured internal procedures and standards for the creative team, allowing for an increase in capacity.Support department leaders in new initiatives, designs, and communications strategies.Designed, deployed, and monitored a new creative project management system (Workfront) to boost long-term business success.Establish trainings for new creative colleagues to deliver best-in-class communications materials. Advocate for design team needs and requests.Create and lead trainings for client-facing partners to ensure seamless collaboration and client satisfaction. Assist client team in the development of effective communications strategies and deliverables within the capabilities of the Middle Market Communications Department.Coordinate design assignments with the Project Manager based on capacity, deliverable type, and designer experience through an online database and intake system to ensure timely delivery. Provide feedback and creative direction to the design team on a daily basis.Coordinate with outside vendors for print production and translation services while meeting tight deadlines.Collaborate with technology teams (outside of the United States) to streamline, develop, and improve intake system and workflow based on the feedback of leadership, designers, and client-facing partners.

Conceptualize and create designs across print, digital, and social channels using existing client brand guidelines.Develop strategy and build branding for clients looking to accelerate business growth.Foster relationships with clients through exceptional care and collaboration.

I provide brand strategy and coaching for new small businesses and entrepreneurs.If you want to reach out to me about your business or see my work, do it via Insta: @housethomasdesigns

Managed external design, marketing, and print vendors to ensure designs followed company brand standards. Monitored print deadlines for multiple in-home editorials and performed A/B testing on design options to determine the most effective layout. Managed multiple customer loyalty program vendors and made executive decisions to increase, decrease, or end services. Managed, assessed, and re-strategized digital advertising campaigns based on analysis of monthly reporting. Created and executed end-to-end marketing campaigns. Developed re-targeting email campaigns with a 75% conversion rate. Led internal and contracted customer service teams. Overall Google Business Ranking increased from a 2-star to a 4.5 star within 6 months.

Facilitated multi-channel advertising campaigns for B2B and B2C clients across multiple industries. Collaborated and implemented an annual advertising plan for City National Bank, valued at $50,000 (50% decrease from the prior year). After 3 months of excellent service, the client purchased a platinum-level event sponsorship, valued at $25,000. Solicited political campaign with an approximate ad spend of $40,000. Directed internal and external design teams. Trained new hires on CRM software and office procedures. Presented 30-day and end-of-year performance reports to clients and provided recommendations.

Managed day-to-day operations of the office and streamlined processes and procedures.Managed event planning and execution for company and client-sponsored corporate events, including luncheons, round tables, workshops, award shows, and conferences.Negotiated contracts with vendors and orchestrated event logistics, including budgeting, purchase orders, guest accommodations, and sponsorship commitments.

Organized briefing materials and presentations for Library Board’s monthly meetings.Managed PR, including creating press releases, fostering partnerships with local organizations, and raising community awareness.Collaborated on the organization’s branding standards and social media policies.Coordinated, executed, and marketed events to align with the organization’s strategic goals.Developed digital technology curriculum for adults and students, including courses on Microsoft Office, Adobe Creative Suite, and social media.Recruited, onboarded, and managed student interns and volunteers.

Performed a wide array of clerical work, patron assistance, and event planning to promote the organization's mission and goals.

Performed a wide array of clerical work, patron assistance, and event planning to promote the organization's mission and goals.

Performed a wide array of clerical work, patron assistance, and event planning to promote the organization's mission and goals.

Performed a wide array of clerical work and event planning to promote the organization's mission and goals.Supported Special Events team during campus-wide events, such as graduation.Collaborated with outside production and entertainment vendors.