At Alba, we help wellness businesses understand the what, why, where, and how of their organic content. In addition to finding essential and emerging SEO opportunities, our team works like an extension of your team to thoroughly review and enhance content processes, production quality, and reporting around content. We help your team deliver best-in-class, UX-aware content that delights — and converts.

I support various companies and individuals with editorial feedback, quality control, and proofreading. Specifically, I am focused on: - Eliminating bottlenecks — I pride myself on providing clear, fast, and accurate editorial notes and proofreading services.- Creating outstanding consumer-facing copy — Whether it's conceptual brainstorming or honing specific copy, I iterate and collaborate to develop effective and delightful UX, LP, and product copy.- Taking ownership — Too often contract or freelance content creators lack the buy-in of in-house employees. I strive to integrate my expertise and service into the organizations I support, ensuring that the tasks I work on are meticulously reviewed to the highest standard. - Developing loyal and satisfied relationships with clients — All of my clients have worked with me in some capacity since 2018 or were referred to me by clients.Brands I have worked with: - Wix.com eCommerce Blog- Clario Tech- Hearty App- Crello- VistaCreate (VistaPrint family)- MacKeeper- Ukrainian International Legion Recruitment- Revolt Games- Food Revolution Network- ViveWell Health

Though my experience at Lasta was cut short by the invasion of Ukraine, I was brought on to support this new wellness app startup to formulate a content and brand vision that aligned with the American market — serving the real-life wellness needs of US consumers. To this end, I: - Consulted on product development, UX, brand vision, and content strategy — emphasizing inclusivity, holistic approaches to wellness, and health-positive content- Ran quality control for brand voice and content in product and marketing channels, including detailed proofreading, editing, and rewriting- Crafted and honed the brand vision and primary point of differentiation — "self-awareness + integrative nutrition + action = lifelong results"- Initiated new workflows for our distributed teams, guiding junior staff, and improving productivity and communication- Coached junior content creators on writing, rhetoric, and values-based communication- Provided vision and leadership for content marketing function

I help teams deliver world-class, engaging content.Since 2011, I've juggled content processes in fast-paced SaaS companies. My work has helped achieve SEO success, enhance cross-platform content engagement, and spur global brands — all while building and keeping happy teams. I can support your team in identifying content opportunities, developing strategy honed toward main business KPIs, scaling content marketing efforts, and perfecting existing processes.

I joined MacKeeper, a Mac utility software, to lead their brand new content marketing function. My goals were to drive the turnaround of customer sentiment and optimize overall marketing processes. To achieve this, I:- Audited and reviewed marketing communications, developed strategy, and cascaded action items to all stakeholder functions to rebuild the MacKeeper brand (prior to acquisition and rebrand, Clario Tech, https://clario.co/)- Trained the marketing team on brand and value messaging best practices to improve customer awareness and trust — cutting negative brand sentiment in content channels 50% and converting neutral sentiment to positive by 37% quarterly- Guided team members in content management for the new MacKeeper Help Center, ranking 3 critical brand articles in Google Snippets after 3 months- Managed the copywriting function for the entire company, mandating full editing and proofreading for all assets and functions — https://mackeeper.com/blog/ + https://mackeeper.com/help/mktips/- Initiated and launched the first marketing-wide project management process with Asana; began integration of processes with the product team (JIRA)- Developed the company’s first Style Guide, blending Chicago style with nuances valuable for web content- Oversaw the initial integration of the Customer Service function with the Social Media and Community Management functions- Supported a team of 8 people toward strategic goal-setting and long-term professional development, balancing personal talents and preferences with company objectives- Owned the hiring process (in-house and contract) for Inbound Marketing and Copywriting, scaling the internal team 2X over 1 year

Working with StopAd was a great opportunity for me to build out a world-class team and hone my multimedia process management skills. With StopAd, I: - Collaborated with the full user acquisition team to set content focuses for the annual roadmap- Setup processes and organized full content calendars for various functions- Managed creation of various content formats (e.g. research, graphics, videos, blog, and quizzes)- Scaled blog content output (2X in two months) — https://stopad.io/blog/author/kim-ty/- Optimized content according to distribution channel (e.g. social, organic outreach, SEO, etc.)- Managed content creators in-house and remotely to deliver content on time and on budget- Ran quality control for all content

I built the company and brand presence for Grammarly, an online writing enhancement application, via multimedia content on social media and the Grammarly Blog. I successfully:- Grew Grammarly’s FB page 1000x (5 million+) and growth of the Google+ page from scratch to 1.5 million followers; doubled Twitter following in 2 years — all organically- Maintained a Facebook engagement ratio (PTAT/Follower count) average of 35% over 3 years - Organized and managed the editorial calendar for all channels, 3X-in content output over the last 12 months- Planned and implemented various visual content tests (A/B testing and MVP campaigns)- Worked closely with the SEO team to create a blog content calendar to balance customer engagement and social success with long-tail search ranking- Collaborated with analysts to create a unique content analysis framework to easily see variables correlative power with content KPIs- Remotely trained, managed, and quality-checked a team of 5+ writers and proofreaders for a massive SEO content push (40+ articles monthly) - Managed our distributed in-house social/content team between Kyiv and San Francisco- Drafted stories and content for the blog and coordinated initiatives with PR to optimize pitches of content — https://www.grammarly.com/blog/author/kimberly-joki/- Relaunched the Grammarly Blog in close cooperation with development- Moderated and built a self-sustaining community forum at Grammarly Answers (retired)- Served in Customer Call Back Support (1 year)AWARDS: 2012 Top 3 PTAT Performer on Facebook | 2013 Shorty Awards Finalist for Overall Brand Presence on Facebook | 2013 Business Journals Social Madness National Runner-up (Large category)

Capitalizing on the opportunity to validate my social media experience at Grammarly, I took a short freelance consulting project where I: - Set best practices for future development of Attendify’s social media- Researched, drafted, and optimized blog posts for marketing on Twitter — posts drove an average uptick in engagement of 100% during their lifetime- Drew up press releases for news leading up to conferences and events- Wrote copy for FB advertisements

Upon relocating to Kyiv, Ukraine, I wanted to use my experience tutoring English writing and studying foreign languages to help others to learn. As a teacher, I:- Created and managed individual learning tracks for all Intermediate and Upper-intermediate English students; catered homework accordingly- Developed a new lesson methodology that resulted in all my students scoring above 95% on the standard competency exam- Lead conversation clubs to over 25 students across Youth, Elementary-adult and Advanced-adult levels

More than just a convenient campus job, The Writing Center gave me the opportunity to develop an editorial style and learn to communicate with writers — effectively launching a career. As a Writing Tutor, I:- Assisted peers with development, editing, and proofreading of various forms of writing, including essays, news articles, resumes, prose, and grants- Adapted quickly and easily between copy types with different student-clients- Cultivated a working knowledge of various formatting styles, particularly MLA, APA, and Chicago-Turabian- Specialized in cooperation with ESL writers as well as students with learning disorders- Trained new employees and gave campus-wide awareness presentations about the Writing Center

- Efficiently developed an eligibility spreadsheet regarding draft Michigan Promise Zones legislation which was used in both the State House and Senate to determine electoral district correspondence to school districts qualifying for aid- Prepared Powerpoints for advisor Sue Carnell and Governor Jennifer Granholm on education issues, including progress toward doubling the number of college graduates- Independently created a database, monitoring state and national progress on the re-authorization of the No Child Left Behind Act- Daily tracked legislation and briefed advisor on current events and research