Kimberly Tay Email & Phone Number

Singapore

Singapore, Singapore

Managing Bio-essence brand portfolio

Singapore

*Awarded 'Best New Employee 2024' • Led marketing efforts for launching new food court brand – One Two Eat under the company• Achieved >42,000 foot traffic during opening month through strategic flyer distribution & partnership with news media• Collaborate with tenants to ensure stall branding & monthly promotional campaigns are consistent with overall brand vision• Designed collateral for promotions & large format prints• Manage product listings e-commerce platform & streamline processes on ERP to ensure better consumer experience• Social Media Management for 2 brands through Meta Business Suite• Liaise with suppliers & vendors for large format prints such as stall signage and lightboxes

Singapore

• Strategise & drive growth for clients across multiple industries (Beauty/ NPO/ FMCG/ Sports/ ID/ Fragrance)• Notable clients: Wipro Consumer Care (Eversoft & Enchanteur) & Di’own Beauty• Curate engaging content for client’s social media platforms and manage their brands through Meta Business Suite • Storyboarding, filming & editing of videography & photography contents• Facilitate communication between clients & team to ensure seamless progress & execution

Singapore

• Develop content marketing and brand strategies to reach out to the targeted audience.• Create content and stories on social media platforms.• Website and app copywriting, production of marketing collaterals, events, and press releases.• Maintain brand image and presence online• Assisted with video production for clients

Singapore

- Offered customers personal service and polite support to boost sales and customer satisfaction.- Monitored sales floor for presentable condition, taking corrective action such as restocking or reorganising products.- Used POS system to process sales, returns, online orders and gift card activation.- Met and exceeded upsell goals by highlighting target merchandise with strategic promotional approaches.- Maintained order efficiency and accuracy through clear communication with colleagues.

Singapore

- In charge of daily social media postings on Facebook, Instagram, OneSignal and EDMs on MailChimp- Write up food reviews for sponsored foods, to be posted on blog - Film and edit video, to be uploaded to main YouTube channel- Basic graphic designing for monthly giveaway campaign - Self-taught Adobe Photoshop, Premiere Pro, Illustrator

Honours, Business Management, Second Upper

Activities and Societies: AY2020/2021: SIM-UOL Student Representative Council, Media & Marketing Secretary AY 2021/2022: SIM-UOL Student.

Diploma, Business Administration, 3.59

Actively participated in the comprehensive planning and seamless execution of the Freshmen Orientation Camp (FOC) in 2018, assuming.

Gce O'Levels

Activities and Societies: 2013-2014: Badminton 2014-2016: Team Leader for Media Club | Vice-Head for Events Committee [In charge.