Kimberly Wimer Email & Phone Number

Pittsburgh, Pa, Us

Greater Pittsburgh Region

Louisville, Colorado, United States

• Identifies market trends, buying behaviors, and opportunities to be addressed by product portfolio• Defines go-to-market strategies, messaging, and positioning to differentiate solutions• Contributes to developing the strategic marketing plan and executing the marketing calendar• Drafts integrated marketing campaigns; oversees campaign launches using Asana• Creates compelling content to drive awareness, move MQLs to the pipeline, and generate revenue• Crafts thought leadership collateral to support blog, PR, and corporate communications initiatives• Partners with product management to translate technical concepts and document the customer journey• Supports the creation of sales enablement materials to ensure the on-going ability to sell and cross-sell• Assists with product marketing, messaging, and customer event planning at industry conferences• Travels to meetings and conferences up to 25%

Cranberry Township, Pennsylvania, United States

Prodigo Solutions was acquired by GHX in April 2023• Responsibilities were equal to previous role with the addition of the following• Built a yearly strategic marketing plan and campaign schedule across all channels• Assisted in building of fiscal year marketing budget and planned yearly spend activity• Collaborated with cross-functional stakeholders to support company roadmap and product launches• Maintained Google Ads and built keyword campaigns to support SEO initiatives and IMC strategies• Created LinkedIn audiences and sponsored ads; resulted in an 81% engagement increase in 2023• Marketing lead for integration management office in Prodigo Solutions’ 2023 acquisition

Cranberry Township, Pennsylvania, United States

• Supported the company’s revenue growth to $20M by executing an IMC strategy• Maintained the yearly marketing budget and all associated spend activity• Delivered department updates, reports, and 306090 plans to Marketing VP and executives• Scaled the department and its operations by hiring and training new staff members• Responsible for the daily management, delegation, and performance evaluations of staff• Implemented new departmental communication, organization, and documentation processes• Drafted and managed a yearly content calendar based on current industry themes and trends• Editor for monthly newsletter and webmaster of prodigosolutions.com; authorized all published content • Executed a PR strategy through earned media placements, press releases, and thought leadership articles• Led website enhancement projects to optimize functionality and modernize user experience• Increased ABM website engagement by 73% in 2022 through targeted digital marketing campaigns • Partnered with sales to build joint strategies to drive lead generation and conversion• Collaborated with product management to create marketing programs and communications• Worked with client services and account management to create internal and external training content• Owned planning of 3-day annual client User Conferences, averaging 100 attendees• Coordinated company attendance of conferences, presentation sessions, and exhibition at tradeshows• Oversaw the processes and reporting of all marketing operations tools (Salesforce, Pardot, Sprout Social, LeadLander, Power BI, Adobe Premiere, Camtasia, website CMS, Canva, Alchemer, Wistia)• Completed UPMC management program and additional leadership development trainings

Cranberry Township, Pennsylvania, United States

• Responsibilities were equal to previous role with the addition of the following• Planned and executed all digital marketing initiatives and campaign strategies• Implemented website optimization and Google SEO strategies• Organized and maintained company content and documentation with Share Point

Cranberry Township, Pennsylvania, United States

• Applied new ABM initiatives to support sales enablement and drive lead generation• Relaunched external monthly newsletter; managed associated content creation• Wrote and edited thought leadership articles and press releases• Owned Salesforce list maintenance; created and launched all Pardot email campaigns• Updated and enhanced company website using custom website CMS• Produced and edited video content through Adobe Premiere and Camtasia TechSmith• Coordinated company attended conferences and marketing materials for tradeshows• Assisted in the planning and promotion of annual client User Conference in SC• Planned and managed company webinars and virtual events using Zoom• Led graphic designer in creating all digital content and print collateral• Enhanced online client Community Portal to grow user adoption and engagement• Implemented new LeadLander website tracking processes and corresponding Tableau reports • Conducted weekly, monthly, and quarterly reports and analyses on all marketing initiatives

Wexford, Pennsylvania

• Developed branding and product marketing launch plans for new products and features• Responsible for social media platforms, posting schedules, and digital paid ads• Wrote content for blog posts, email communications, print ads, and thought leadership articles• Updated and designed company website using WordPress and SQL newsfeed server• Coordinated company attended tradeshows, conference presentations, and marketing materials• Owned the planning and organization of annual client training conference in NV• Designed and created marketing videos and software training videos within Camtasia TechSmith• Crafted monthly newsletters and maintained segmented audiences in Mailchimp• Administered direct mail campaigns and sales promotions for specific target markets• Designed branded content using Canva; led designer to create all other marketing collateral• Organized staff outings, team builders, and educated staff with lunch and learn presentations

Cranberry Township, Pennsylvania, United States

• Identified ideal target market and vertical markets; generated leads and sales• Managed studio tours and client meetings; coordinated presentations and educational events• Drove business development through community groups and chamber of commerce memberships• Created content for direct mail, drip email marketing, social media, and newsletters• Increased total yearly sales by 267% from 2017 through 2018

Pittsburgh, Pennsylvania

• Recruited and interviewed applicants for potential enrollment• Provided students with application support and financial aid resources• Mentored students within online classrooms to ensure successful enrollment

Cabot, Pa

• Wrote and edited blog posts, radio scripts, newsletters, and other literature• Created content for social media programs and company website• Assisted in organizing, executing, and photographing company events