Kimberly Wimer Email & Phone Number

Greater Pittsburgh Region

Louisville, Colorado, United States

• Identifies market trends, buying behaviors, and opportunities to be addressed by product portfolio
• Defines go-to-market strategies, messaging, and positioning to differentiate solutions
• Contributes to developing the strategic marketing plan and executing the marketing calendar
• Drafts integrated marketing campaigns; oversees campaign launches using Asana
• Creates compelling content to drive awareness, move MQLs to the pipeline, and generate revenue
• Crafts thought leadership collateral to support blog, PR, and corporate communications initiatives

Cranberry Township, Pennsylvania, United States

• Prodigo Solutions was acquired by GHX in April 2023
• Responsibilities were equal to previous role with the addition of the following
• Built a yearly strategic marketing plan and campaign schedule across all channels
• Assisted in building of fiscal year marketing budget and planned yearly spend activity
• Collaborated with cross-functional stakeholders to support company roadmap and product launches
• Maintained Google Ads and built keyword campaigns to support SEO initiatives and IMC strategies

Cranberry Township, Pennsylvania, United States

• Supported the company’s revenue growth to $20M by executing an IMC strategy
• Maintained the yearly marketing budget and all associated spend activity
• Delivered department updates, reports, and 306090 plans to Marketing VP and executives
• Scaled the department and its operations by hiring and training new staff members
• Responsible for the daily management, delegation, and performance evaluations of staff
• Implemented new departmental communication, organization, and documentation processes

Cranberry Township, Pennsylvania, United States

• Responsibilities were equal to previous role with the addition of the following
• Planned and executed all digital marketing initiatives and campaign strategies
• Implemented website optimization and Google SEO strategies
• Organized and maintained company content and documentation with Share Point

Cranberry Township, Pennsylvania, United States

• Applied new ABM initiatives to support sales enablement and drive lead generation
• Relaunched external monthly newsletter; managed associated content creation
• Wrote and edited thought leadership articles and press releases
• Owned Salesforce list maintenance; created and launched all Pardot email campaigns
• Updated and enhanced company website using custom website CMS
• Produced and edited video content through Adobe Premiere and Camtasia TechSmith

Wexford, Pennsylvania

• Developed branding and product marketing launch plans for new products and features
• Responsible for social media platforms, posting schedules, and digital paid ads
• Wrote content for blog posts, email communications, print ads, and thought leadership articles
• Updated and designed company website using WordPress and SQL newsfeed server
• Coordinated company attended tradeshows, conference presentations, and marketing materials
• Owned the planning and organization of annual client training conference in NV

Cranberry Township, Pennsylvania, United States

• Identified ideal target market and vertical markets; generated leads and sales
• Managed studio tours and client meetings; coordinated presentations and educational events
• Drove business development through community groups and chamber of commerce memberships
• Created content for direct mail, drip email marketing, social media, and newsletters
• Increased total yearly sales by 267% from 2017 through 2018

Pittsburgh, Pennsylvania

• Recruited and interviewed applicants for potential enrollment
• Provided students with application support and financial aid resources
• Mentored students within online classrooms to ensure successful enrollment

Cabot, PA

• Wrote and edited blog posts, radio scripts, newsletters, and other literature
• Created content for social media programs and company website
• Assisted in organizing, executing, and photographing company events