Kimber Spradlin Email and Phone Number
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As a seasoned B2B marketing executive and driver of organic product-led growth strategy, I offer subject matter expertise and experience in cybersecurity and regulatory product environments.▶ THE VALUE I BRINGWith over 20 years of experience in product management and marketing leadership roles, I am often sought after for my expertise in product messaging, positioning, analytics, and my ability to execute at both the strategic and tactical levels. What makes me unique is my background in marketing and knowledge in the cybersecurity industry combined with past credentials as a Certified Public Accountant, Certified Information Security Auditor, and Certified Information Systems Security Professional.▶ WHAT YOU CAN EXPECT FROM ME★ Commitment to continuous knowledge learning★ Strong client focus★ Clear and persuasive communication skills★ Agile, adaptive, and transparent leadership approach▶ NOTABLE QUALIFICATIONS & HIGHLIGHTS✓ Conceptualized/executed organic growth strategies that achieved sustainable, profitable, growth, demand generation, and branding results.✓ Drove product, solution, and corporate/product messaging across IT security and compliance, mobile, systems administration, database design/management, and desktop virtualization products. ✓ Leveraged broad and deep experience in product-led growth strategies, demand generation, branding, search engine optimization, product evangelism, board reporting, content marketing, digital advertising.✓ Earned reputation as a catalyst for innovation and subject matter expertise in creating product and brand management campaigns and execution strategies within the cybersecurity space.✓ Scaled/streamlined marketing function and teams during periods of explosive growth.✓ Launched, grew, and led independent marketing consulting agency.MY AREAS OF EXPERTISEGo To Market Strategies ● Market Analysis ● ● Board Reporting ● Product Led Growth ● Product Messaging ● Sales/Partner Enablement ● Stakeholder Management ● Cybersecurity ● Customer Data & Insights ● Data Analytics ● Sustainable Growth ● Search Engine Optimization ● Demand Generation ● Product Evangelism & Branding ▶ LET’S CONNECT
Graylog, Inc.
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Chief Marketing OfficerGraylog, Inc. Aug 2018 - PresentHouston, Texas, UsI was recruited to this position to establish the strategic marketing function. My responsibilities include Board reporting, executive strategy, brand, and overseeing pipeline creation through Account-Based Marketing and Product Led Growth. In this hands-on role I:● Scaled the marketing function during a period of 450% revenue growth.● Launched technical product evangelists, sales development rep, and product documentation teams.● Pivoted to 100% organic marketing model during COVID-19 pandemic.● Leveraged digital advertising and the company’s first-ever user conference to deliver a 50% growth in revenue.
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Chief Marketing OfficerEngineered Marketing, Inc. Apr 2015 - Aug 2019As an independent consultant specializing in product messaging, positioning, analytics, and strategy for B2B software companies, I leveraged my expertise in IT security and compliance, mobile, systems administration, database design and management, and desktop virtualization to help clients with their product messaging, portfolio evaluation, competitive positioning, and sales/channel partner enablement. -
Vp Product Marketing & Gm Conga ContractsConga Feb 2017 - Jul 2018Broomfield, Co, UsIn this role I was responsible for product, solution, and corporate messaging across a multimillion-dollar global product portfolio. I was recruited by the CRO in a cross-departmental role to improve overall product messaging and serve as GM for the Conga Contracts product.Highlights:● Improved sales skills and product knowledge of 150+ global sales representatives.● Integrated product packaging, messaging, and positioning of 3 acquisitions into existing product portfolio.● Established product, solution, and corporate messaging for newly launched Conga Contracts product. -
Sr. Director Product MarketingMokafive Jan 2014 - Mar 2015Redwood City, Ca, UsI was recruited to this position to provide a hands-on perspective and leadership in establishing the company’s strategic marketing function. My responsibilities included:● Product messaging, sales and business partner training, analyst relations, competitive analysis, and marketing collateral. ● Working closely with SVP Marketing, SVP Sales, SVP Engineering, and VP Product Management on GTM strategy development and execution. -
Ibm Endpoint Manager Product Marketing LeadIbm Sep 2010 - Dec 2013Armonk, New York, Ny, UsI began my role as a senior product marketing manager for BigFix. Upon IBM’s acquisition of BigFix, I was promoted to product marketing lead/endpoint manager for IBM where I directed global messaging, positioning, sales/partner enablement across IBM’s Tivoli, Security, and Mobile First product portfolios.I also assisted in the evaluation of several acquisition targets to help create the Mobile First portfolio. -
Sr. Product Marketing Manager (Bigfix)Ibm Sep 2008 - Sep 2010Armonk, New York, Ny, Us
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Director, Product MarketingEmbarcadero Technologies Aug 2006 - Aug 2008Austin, Texas, UsI was hired as Senior Product Marketing Manager and was promoted after only 5 months, reflecting superior performance.As director, executed vision for expanding the product marketing function, managed launch budgets, produced quarterly product reports, and analyzed historical revenue and forecasts to ensure consistent on-time product launches.Highlights:● Developed/implemented new product go-to-market strategy, generating sales in 2 weeks post-launch- recognized as the fastest sale turnaround in company history.● Supervised audit and implementation of new search engine optimization project, improving “top 30” ranking by 50%.● Designed and implemented global product pricing strategy.● Administered eCommerce platform, balancing channel conflicts while successfully expanding on-line presence.● Introduced new sales tools including ROI calculators and “best in class” highly interactive sales training with customer involvement.● Led effort to re-brand product from a data warehousing tool to a multi-dimensional data security and privacy solution product.● Launched “boot camp” training conference to educate sales force on critical market information related to data privacy and information security.● Developed marketing and communication materials to reflect regulatory aspects of existing database tools. -
Senior Product Marketing ManagerEmbarcadero Technologies Mar 2006 - Aug 2006Austin, Texas, Us Led effort to re-brand product from a data warehousing tool to a multi-dimensional data security and privacy solution product; created and delivered “boot camp” training conference to educate sales force on critical market information related to data privacy and information security Developed marketing and communication materials to reflect regulatory aspects of existing database tools; knowledge management recognized as key to federal government sales results Promoted after only 5 months to Director, reflecting superior performance
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Sr. Product Marketing ManagerNetiq May 2004 - Mar 2006Houston, Texas, Us I was promoted to the role and held direct oversight for risk and compliance and security vulnerability problem identification and resolution.In this role I:● Assessed, developed and implemented enterprise-wide information security product marketing strategy.● Managed a multimillion-dollar product revenue portfolio.● Developed and executed a multimillion-dollar marketing campaign resulting in significant increase in branding and awareness of NetIQ and its key IS products (“Knowing Is Everything” marketing program).● Authorized numerous regulatory and industry white papers and managed website content.● Selected as frequent speaker/guest presenter at key industry conferences.● Tapped by senior executives to manage strategic project teams, including defining new business processes and removing unprofitable and/or non-strategic products.● Led semi-annual Customer Advisory Board program. -
Product Manager (Pentasafe)Netiq Mar 2001 - May 2004Houston, Texas, UsIn this role I analyzed market data and defined business cases for undefined and undocumented security policy product as well as P7L implications.Highlights & contributions:● Provided consultative advice to clients and products on product capabilities and placement within unique markets.● Managed development and testing with oversight for teams involved with product implementation and documentation.● Held ultimate responsibility for print and on-line ads, tradeshows, public relations and keynote speaking engagements.
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Senior ConsultantErnst & Young, Llp Jun 1996 - Mar 2001London, GbIn this role I performed IT audits for small to medium-size clients with geographic responsibility for Southwest region.● Performance commendations received by clients as well as internal executive management
Kimber Spradlin Education Details
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Baylor UniversityInternational Business -
Michigan State UniversityInformation Systems
Frequently Asked Questions about Kimber Spradlin
What company does Kimber Spradlin work for?
Kimber Spradlin works for Graylog, Inc.
What is Kimber Spradlin's role at the current company?
Kimber Spradlin's current role is Chief Marketing Officer ★ Marketing Executive | Expert in Cybersecurity GTM, PLG, Positioning.
What is Kimber Spradlin's email address?
Kimber Spradlin's email address is ki****@****fix.com
What is Kimber Spradlin's direct phone number?
Kimber Spradlin's direct phone number is +172021*****
What schools did Kimber Spradlin attend?
Kimber Spradlin attended Baylor University, Michigan State University.
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