Kimber Spradlin Email & Phone Number

Houston, Texas, Us

I was recruited to this position to establish the strategic marketing function. My responsibilities include Board reporting, executive strategy, brand, and overseeing pipeline creation through Account-Based Marketing and Product Led Growth. In this hands-on role I:● Scaled the marketing function during a period of 450% revenue growth.● Launched technical product evangelists, sales development rep, and product documentation teams.● Pivoted to 100% organic marketing model during COVID-19 pandemic.● Leveraged digital advertising and the company’s first-ever user conference to deliver a 50% growth in revenue.

As an independent consultant specializing in product messaging, positioning, analytics, and strategy for B2B software companies, I leveraged my expertise in IT security and compliance, mobile, systems administration, database design and management, and desktop virtualization to help clients with their product messaging, portfolio evaluation, competitive positioning, and sales/channel partner enablement.

Broomfield, Co, Us

In this role I was responsible for product, solution, and corporate messaging across a multimillion-dollar global product portfolio. I was recruited by the CRO in a cross-departmental role to improve overall product messaging and serve as GM for the Conga Contracts product.Highlights:● Improved sales skills and product knowledge of 150+ global sales representatives.● Integrated product packaging, messaging, and positioning of 3 acquisitions into existing product portfolio.● Established product, solution, and corporate messaging for newly launched Conga Contracts product.

Redwood City, Ca, Us

I was recruited to this position to provide a hands-on perspective and leadership in establishing the company’s strategic marketing function. My responsibilities included:● Product messaging, sales and business partner training, analyst relations, competitive analysis, and marketing collateral. ● Working closely with SVP Marketing, SVP Sales, SVP Engineering, and VP Product Management on GTM strategy development and execution.

Armonk, New York, Ny, Us

I began my role as a senior product marketing manager for BigFix. Upon IBM’s acquisition of BigFix, I was promoted to product marketing lead/endpoint manager for IBM where I directed global messaging, positioning, sales/partner enablement across IBM’s Tivoli, Security, and Mobile First product portfolios.I also assisted in the evaluation of several acquisition targets to help create the Mobile First portfolio.

Armonk, New York, Ny, Us

Austin, Texas, Us

I was hired as Senior Product Marketing Manager and was promoted after only 5 months, reflecting superior performance.As director, executed vision for expanding the product marketing function, managed launch budgets, produced quarterly product reports, and analyzed historical revenue and forecasts to ensure consistent on-time product launches.Highlights:● Developed/implemented new product go-to-market strategy, generating sales in 2 weeks post-launch- recognized as the fastest sale turnaround in company history.● Supervised audit and implementation of new search engine optimization project, improving “top 30” ranking by 50%.● Designed and implemented global product pricing strategy.● Administered eCommerce platform, balancing channel conflicts while successfully expanding on-line presence.● Introduced new sales tools including ROI calculators and “best in class” highly interactive sales training with customer involvement.● Led effort to re-brand product from a data warehousing tool to a multi-dimensional data security and privacy solution product.● Launched “boot camp” training conference to educate sales force on critical market information related to data privacy and information security.● Developed marketing and communication materials to reflect regulatory aspects of existing database tools.

Austin, Texas, Us

 Led effort to re-brand product from a data warehousing tool to a multi-dimensional data security and privacy solution product; created and delivered “boot camp” training conference to educate sales force on critical market information related to data privacy and information security Developed marketing and communication materials to reflect regulatory aspects of existing database tools; knowledge management recognized as key to federal government sales results Promoted after only 5 months to Director, reflecting superior performance

Houston, Texas, Us

 I was promoted to the role and held direct oversight for risk and compliance and security vulnerability problem identification and resolution.In this role I:● Assessed, developed and implemented enterprise-wide information security product marketing strategy.● Managed a multimillion-dollar product revenue portfolio.● Developed and executed a multimillion-dollar marketing campaign resulting in significant increase in branding and awareness of NetIQ and its key IS products (“Knowing Is Everything” marketing program).● Authorized numerous regulatory and industry white papers and managed website content.● Selected as frequent speaker/guest presenter at key industry conferences.● Tapped by senior executives to manage strategic project teams, including defining new business processes and removing unprofitable and/or non-strategic products.● Led semi-annual Customer Advisory Board program.

Houston, Texas, Us

In this role I analyzed market data and defined business cases for undefined and undocumented security policy product as well as P7L implications.Highlights & contributions:● Provided consultative advice to clients and products on product capabilities and placement within unique markets.● Managed development and testing with oversight for teams involved with product implementation and documentation.● Held ultimate responsibility for print and on-line ads, tradeshows, public relations and keynote speaking engagements.

London, Gb

In this role I performed IT audits for small to medium-size clients with geographic responsibility for Southwest region.● Performance commendations received by clients as well as internal executive management

Bba, Accounting, International Business

Mba, Finance, Information Systems