* Provided strategy, sales, marketing and consultancy services to set-up their NetworkiQ division.* Implemented a new digital marketing strategy for the Maser Group which includes overseeing the development of a new website, CRM based email campaigns and Wordpress landing pages with calls to action. These campaigns have increased traffic to Maser’s website by over 100% and led to a wide range of qualified opportunities with new and existing potential customers.

I undertook a long-term part-time (~3-4 days per week) consulting assignment with the Maser Technology Group with the brief to move the company into new markets and help manage key accounts:• Set-up Maser’s NetworkiQ division that in 3 years has become their largest division on turnover and profit.• Transformed Maser’s thinking and approach to service from a cost centre with a turn-over of $350K to a profitable division of the company that now has the highest gross margins, represents nearly 20% of total turnover (having grown four-fold in 3 years) and has an ongoing annuity style business that will generate income for years to come.• Conducted a review of over 30 supply partners, organised them into 4 complementary and simplified groups, and helped developed new business strategies for each.• From 2010 to 2013 I was responsible for key account management of the VHA account. During this time I negotiated a new Master Supply Agreement (MSA) and achieved over A$6M in RF antenna sales in 2011 (a four-fold increase and nearly 50% of the total sales for the Maser Group) including reaching the annual revenue and GP target in the first quarter. • Signed several new suppliers and rebuilt Maser’s deteriorating relationship with existing suppliers that has resulted in over $15M in sales since 2011.• Initiated a review of international freight charges for base station antenna shipments (freight was on average 20% of the total cost) which resulted in savings of approximately 33% worth over $200,000 per annum; achieved by introducing a 2nd freight forwarder and implementing a policy of requesting quotations for all major shipments.

• Re-launched Telsis (www.telsis.com) in Asia Pacific and increased turnover from less than 5% to over 20% of global revenue. Achieved over 25% of global sales through our channel partner Ericsson. Telsis’ Best Performing Region versus Target in 2005, Best Performing Region and Best Performing Salesperson in 2006.• Overall responsibility for selling, delivering and supporting Telsis messaging and voice switching solutions to Asia Pacific customers that included PowerTel (Australia), Warid (Pakistan and Bangladesh), TelstraClear and Vodafone (New Zealand), Softbank (Japan) and Etisalat (Egypt). Mitigated issues in a company that was experiencing major issues and successfully retained customers throughout a turbulent time. • Successfully managed the Australian and Singapore subsidiaries of Telsis. From 2009 I reported directly to the Chairman of the Telsis Group in the UK and I was the only overseas staff member appointed to the ‘Cadre’ – Telsis’ inner circle leadership team.

• Set up the Racal Instruments division in Australia which became one of their largest and most successful markets for GSM mobile phone and base station test systems in the world.• Achieved major contracts with Telstra, Optus, Vodafone, Alacatel and Ericsson.