Accomplished executive level leader having served as a Marketer; Promoter; Sales Pro; PR Maven; Packager; Service Provider; Facilitator; Closer; Fixer; Developer; Advocate; Choreographer; Curator; and Storyteller.Being at Discover Lehigh Valley for 18 years, I worked my way from a marketing administrator to the number two position within the organization. I also rose through the ranks while working in the hotel industry due to my love and passion for making the company successful and being the cheerleader for the teams I have worked with.I managed the team at Discover Lehigh Valley helping to drive the strategic direction for the organization’s sales and marketing efforts. I was charged with recruiting and managing staff, achieving revenue, setting and exceeding measurable goals and objectives of the $3 million budget. My skills include knowledge in printing, proofing skills, media buying - traditional and non-traditional, sales and marketing plans, purchasing, content management systems, customer relationship management systems, writing, budgeting, creative thinking, event management, multi-tasking, partnership relations, strategic development and leadership. I led the Discover Lehigh Valley team through a name and brand change which allowed the organization to flourish and have multiple award-winning campaigns. I was an early adapter and change agent for the organization leading to continued growth on multiple levels. My philosophy is to be "all in" on people ... leading to great things for all.