An ambitious city dweller who loves to travel and find new adventures along the way. Nothing satisfies me more than new interpersonal experiences, solving problems creatively, and contributing to the growth of businesses digitally.
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Marketing ManagerSeed FoundationHong Kong -
Assistant Marketing Manager, Hong KongEats365 Jan 2024 - PresentHong Kong SarEats365, a leading F&B solution based in Hong Kong with offices in Mainland China, Malaysia, Singapore, Taiwan, and the USA, makes tomorrow's restaurant technology accessible worldwide. · Successfully led targeted campaigns that increased brand awareness and audience engagement.· Developed Advertising Strategies: Created and implemented effective advertising strategies on platforms like Facebook, Instagram, and LinkedIn, resulting in a measurable increase in ROI.· SEO-Optimized Content Creation: Produced high-quality, SEO-friendly content that improved search rankings and attracted organic traffic.· Diverse Marketing Materials Production: Designed and developed a variety of marketing materials, including brochures, marketing collaterals, email campaigns, and social media graphics. -
Assistant Marketing ManagerPapabo Oct 2023 - Dec 2023 -
Senior Marketing ExecutivePapabo Oct 2022 - Sep 2023Hong Kong, Hong Kong SarPapabo is a leading home improvement company in Hong Kong. Our mission is to digitalize and professionalize the handyman industry with technology that serves both our workers as well as our customers. - Develop and review all marketing materials, including website content, brochures, press releases, social media etc.- Develop, set up and manage digital marketing campaigns (including target audience research, marketing related assets creation, UTM tracking for digital marketing campaigns, paid advertising, paid social media campaigns)- Initiate and manage PR activities, which included media interviews and manage related materials and coverage- Plan, manage, and execute for all promotional plans including online advertising, banners, offline campaign- Contribute to strategic planning, organization, and execution of marketing campaigns for both online and offline- Take ownership on company CSR initiative project- Handle the development of marketing collaterals to ensure consistency of campaign message across multi-platforms- Leverage CRM platforms to deliver personalised and relevant content to audience- Engage marketing data, customer messages and feedback for continuous improvement- Liaise with external and internal parties for partnerships, promotional activities - Competitors’ monitoring- Daily customer support for marketplace -
Senior Marketing ExecutiveWine Cloud Hk Jun 2022 - Aug 2022Hong Kong Sar- Creation on e-commerce website including but not limited to visual development & content development- Branding guidelines and logo development- Set up all social media platforms and Google profile- Formulate creative and cutting-edge launching promotion strategies and campaigns (Including promotion offers, marketing campaigns, business collaboration, POSM & events)- Develop, implement and manage digital and social media plans - Responsible for leading and managing all the search engine marketing and search engine optimization activities- Execute the strategy for digital channels including Facebook and Instagram to achieve growth in followers and engagement- Copywriting of Marketing material & advertising, Facebook, Instagram, Google -
Senior Account Executive, Social MediaAsiapac Net Media Limited Oct 2021 - Apr 2022Hong Kong, Hong Kong SarAsiaPac is a multi-award winning digital marketing agency in Asia with more than 26 years experience. Specializing in full-range performance-based digital marketing solutions.- Oversee social platforms and content management for Pernod Ricard, the leading alcoholic beverage company (Absolut, G.H.Mumm, Martell, Chivas, other Single Malts brands) and other Food & Beverage, Houseware, Construction, Health Care Company- Daily operation for client social platforms and regular advertising handling.Implement all-rounded digital campaigns from social content, to media planning and executionKOL collaboration project management (YouTube, Instagram and Facebook)- Prepare content and campaign based proposal for pitching- Reporting and performance analysis -
Digital Marketing ExecutiveGogochart Mar 2021 - Sep 2021Hong Kong, Hong Kong SarGoGoChart is an award-winning mobile advertising technology company that specializes in growth strategy, user acquisition & ASO (App Store Optimization) for mobile apps globally.- Plan and monitor the main key accounts (including Fusion Bank by Tencent) and GoGoChart presence on social media- Assist with digital marketing solutions to international clients focusing on digital [SEM, ASO, PPC] from idea generation & execution.- Analyze digital data to drive traffic around apps, websites, social media, and other channels optimization- Copywriting of all marketing materials for key accounts and internal parties including social media channels, all channel ad copy, app store pages etc- Prepare monthly performance reports & acquire insight in online marketing trends and keep strategies up-to-date- Manage existing client relationships and communicate effectively with internal teams and external associates to ensure that clients needs & expectations are fulfilled -
Marketing ExecutiveDash Living Nov 2019 - Feb 2021- Assist the Marketing Manager to develop and implement a multi-channel marketing strategy that helps to increase awareness, leads & businesses for the Company- Create persuasive content for marketing collaterals such as blog, case study, product & presentation deck, video, eDM (via Hubspot)- Monitor, analyze and evaluate the effectiveness of marketing campaigns with recommendations- Keep tracking on social media trends and best practices to drive the brand’s success on social media- Social media management including content planning, execution and ad management- Basic knowledge in web and app development- Discover & maintain good relationship with perk's partner (Marketing Collaboration)- Handle ad hoc assignments whenever necessary -
Marketing & Business Development ExecutiveGoji Studios Hong Kong Dec 2018 - Nov 2019Hong Kong- Implement Marketing programs including content marketing, digitalmarketing, POSM development and PR events- Plan and execute promotions and review leads report- Attend to day-to-day marketing activities and operations- Cross-functional teams to ensure all marketing initiatives areintegrated- Customer relationship maintenance, providing marketing planrecommendations, improving overall sales performance- Improve performance of existing account by forming a strongrelationship with merchant- Negotiating, research and develop packages to benefit partners- Analyze and iterate the sales strategy -
Freelance MusicianKimby Chan Sep 2017 - Dec 2018- Running my music brand Facebook Page (Kimby Chan) and Instagram (kimbychan) account (more than 1K follower)- Designing website for my photography to strengthen relationship with followers (http://kimbychan.wixsite.com/welcome)- Performed over 50 Bars, Hostels and Wedding - Song-writing and preparing for the first demo CD
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Executive Assistant Ii (Markeitng & Admin)職業訓練局 Dec 2016 - Aug 2017Hong KongAdmin:- Respond to queries/ complaints in timely and professional manner - Prepare quotation for internal or external use- Review and recommend solution for improving team work flow efficiency - Rejuvenate existing training course, explore new business opportunities to achieve department goals and sales targets Marketing- Organise and attend PR events to enhance and maintain good relationships with business partner- Prepare promotion leaflet, meeting / presentation materials - Work closely with Marketing Officer to implement marketing activities, such as company briefing, exhibitions, digital marketing tools- Work on ad-hoc projects and assist at planning marketing strategy -
Executive Assistant Ii (Course Admin)職業訓練局 Jun 2014 - Aug 2015Hong KongAdmin:- General clerical duties and course administration - Respond to queries/ complaints in timely and professional manner - Assist the team with annual event for both students or VTC staff where necessary- Coordinate with different departments for course arrangement
Kimby Chan Education Details
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Business -
Hong Kong Institute Of Vocational EducationBusiness
Frequently Asked Questions about Kimby Chan
What company does Kimby Chan work for?
Kimby Chan works for Seed Foundation
What is Kimby Chan's role at the current company?
Kimby Chan's current role is Marketing Manager.
What schools did Kimby Chan attend?
Kimby Chan attended Northumbria University, Hong Kong Institute Of Vocational Education.
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