It starts on TikTok.

- Analysed brief and Developed creative proposals to deliver effective content marketing campaigns in order to meet the business objectives of clients and partners- Collaborated between departments to implement content marketing plan across VNG’s products (Zalo, Zing News, Zing Mp3) and other social platforms (Facebook, Youtube, Instagram)- Market Researched and Developed seasonal content packages (Tet, Women Day, Back-2-school, Covid-19) to support Sale teams proactive approach clients to address potential collaboration- Generated 4 million organic article views coming from over 200 online articles including product reviews, specialist interviews, strategic analysis, real life inspirational stories, PR

- Sought potential content creators, then Created business development plans to ensure their interest in signing an Exclusive Influencer contract- Developed content strategy and Ensured all content produced then published adheres to branding guideline and quality standards across Influencer’s Youtube channels- Ensured Exclusive Influencers are trained well enough to work individually, including but not limited to personal branding, content marketing, digital marketing and video production.

Creatory is an Influencer Marketing Agency - we build Internet stars. My team's vision is producing different commercial videos which maximize the power of influencer and storytelling.- Experienced full scope of Creative production house, including the Conceptualization, Shooting with influencer/KOLs, Post-production and Channel management (Facebook, Youtube, TikTok) - Worked collaboratively among cross-functional teams (Sale, Creative, Influencer/KOls, Production, Admin) to deliver high-quality video on times and within budget- Conducted multiple types of researches to improve video quality and optimize time usage in the video production process

- Researched and analyse consumer behavior to develop Strategic Thinking & Insights for Supporting Innovation & Social Behaviors Lead. - Involved in the development of integrated marketing communication for client such as Friso, Milo, Kent, Budweiser, Vietnam Airlines, MobiFone