Kim Dixon Email and Phone Number

Developed expertise in consumer gaming and business products by analyzing market trends, competitor offerings, and customer preferences, leading to enhanced product positioning and strategic decision-making. Managed training & development of 2 team members and onboarding of new team members. Created rolling 12-month GTM strategy for online, retail and phone sales teams. Assisted Dell.com & Marketing team to ensure Alienware brand strategy was executed in-market. Determined when to launch new products based on omni-channel plans, marketing and inventory. By Q4 of 2023, brought a declining Gaming business back to +17% y/y revenue growth.

Managed US Small Business Desktop & Server businesses delivering ~$400M Revenue annually. Managed 2 team members and worked with cross-functional partners to hit small business revenue goals. Planned product portfolio, pricing and promotion strategy to offer right solution to small business customers. Briefed offers into marketing communications based on customer base and best-selling products.

Project managed transition of 150+ technical product pages into new Dell.com templates improving conversion +7%. Optimized eCommerce navigation, site offers and offer upsell path. Flawless offer execution for product launches and digital campaigns. Managed updates of product pricing, marketing campaigns and site merchandising. Tracked site and digital campaign performance through Adobe Analytics to optimize assortment.

Executed offers online and for various programs (e.g. Dell Advantage & Member Purchase Program). Helped with Same Day Ship Program for Inspiron Products on Dell.com. Organized new product launches & collaborated with cross-functional partners to ensure flawless offer execution.Coordinated weekly promotions on Dell.com for PCs. Briefed offers for digital and print marketing pieces.

Managed content development and production process for Dell.com (US Consumer) PC category pages and digital campaigns.Coordinated with the merchandising, development, inventory management and IT teams to make sure all time sensitive changes to the site launch flawlessly.Generated weekly sales and online traffic reports using Adobe Analytics to identify areas of improvement in site merchandising. Presented campaign business performance on a weekly basis to senior team lead and marketing director.Executed funding programs on Dell.com in Q4 generating over $300K in revenue for partners including, Bose, Canon, Western Digital, APC and Targus.Worked with partner marketing team and software product managers to sign up partners for various online programs to promote their product lines.Instructed the design and development teams on how to design and execute Dell.com category page banners, cart and checkout product imagery and category landing page product programs for software partners.

Promoted to Operations/Human Resources Manager in 2011 to establish company processes, procedures, and human resources department.Wrote and implemented a comprehensive company manual, employee job descriptions, and job performance criteria. Project managed the development of two new websites, District17.com (teen furniture and décor website) and Kids-Art.com (children’s art website). Also wrote web copy, merchandised products, and edited HTML web templates in Yahoo Store Editor. Restructured the phone sales department in 2011. Established processes and performance guidelines and developed a Salesforce.com CRM training program. Implemented the Rosenberry Rooms Designer Network trade program. Phone sales increased by 29% in 2012 as a result.Managed recruitment and resource planning.Managed employee benefits, employee job performance, and employee training.Implemented a fraud review process and reduced fraud by 92%. Identified landing and category pages with high bounce rates and worked with multiple departments to improve customer experience and SEO.Analyzed profitability of over 400 vendors in Excel and determined areas to improve the profitability for each vendor. Eliminated problem products and negotiated drop-ship and shipping fees.

Developed a marketing process manual, marketing plan, budget and streamlined brand elements in this new position at the company.Increased company’s overall gross profit margin by 3% in 2011 by managing to the established budget and eliminating unfavorable sales discounts.Managed SEO of category pages and wrote web copy to increase organic traffic. Wrote new content on category pages, the In the News page, the About Us page, the VeryRosenberry.com blog and other web directories using SeaMonkey. Promoted new and existing product lines and individual products using Google AdWords and Clearsaleing PPC Manager.Planned, implemented and budgeted new projects which resulted in a 20% increase in sales.Researched and established new online retargeting campaigns with Fetchback and Criteo.Implemented and managed all Rosenberry Rooms email marketing using TopRight. Created a monthly campaign schedule to send thank-you emails to recent customers. Developed monthly promotional emails, new product newsletters and customer appreciation sales. Created a social media plan and started the Rosenberry Rooms Facebook page. Established monthly public relations and promotion schedule. Wrote advertising copy and press releases. Created new promotions, sales and customer contests to advertise via social media, online advertising campaigns, email and direct marketing (e.g. Mother’s Day Nursery Makeover, Cyber Monday and JDRF Your Click Counts). Researched and contacted reputable blogs, websites and media outlets to partner for product reviews and giveaways or to simply ask for backlinks to improve SEO (e.g. HGTV, People, Pregnancy & Newborn and the Oprah Winfrey Show).

Researched and created marketing plans for small business clients in nonprofit and public sector working within marketing budgets ranging from $500 – $1500 a month. Created an internal process system for communication between departments.Developed and managed the Holy Cow internship program.

Contracted with various companies while focusing on a M.S. Degree in Communication.Conducted individual interviews with North Carolina agricultural professionals and consumers to put together a plan to develop farmland conservation leaseholds in Lee County, North Carolina for Mount Olive College.Edited advanced PowerPoint presentations for Presentation Strategies. Created a Flash training program using Adobe Captivate for She Is Digital. Designed print materials in Adobe Illustrator and Quark which included brochures, coupons, posters, and signage for Vietri.

Promoted from creative team to sales and marketing team to manage customer projects. Conducted market research, identified prospective clients and expanded into new markets. Created brand messaging for the web. Developed and designed sales/marketing collateral.

Created a content management program called ePass which was implemented by pharmaceutical companies. Planned and initiated a company-wide training program to teach employees how to run the ePass program.Worked with the creative team to create multi-media programs and DVDs for pharmaceutical sales representatives (e.g. VESIcare LeaderLink for GlaxoSmithKline and Astellas, Valtrex: Learning to Live With Genital Herpes DVD for GlaxoSmithKline, and Advair Ask the Experts Series for GlaxoSmithKline).Designed and edited scientific posters in PowerPoint for pharmaceutical companies. Developed PowerPoint presentations for pharmaceutical customers’ new drug submissions to the FDA.