Experienced Marketing Research partner with highly-adaptive leadership style seeking opportunities to empower brands through informed decision-making and collaborative learning.Career Summary:* Well-rounded experiences on the vendor and client side, in both entry-level and management positions enable me to be an empathetic leader focused on developing the skills of the entire team so that we can celebrate mutual success* Moderated over 500 in-depth one-on-one interviews/groups* Produced over 200 quantitative reports* Experience in the non-profit sector has taught me how to extract maximum value out of research investments without compromising the integrity or impact of the insights* Excellent at building the rapport and partnerships required to influence strategic direction
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Research ManagerCox Automotive Inc.Atlanta, Ga, Us -
Director Of Marketing ResearchCrowley Oct 2021 - Oct 2024Jacksonville, Florida, Us -
Manager, Research & Market IntelligenceCox Automotive Inc. Aug 2016 - Oct 2021Atlanta, Ga, UsResponsible for the design and implementation of research and vendor management. Rationalizes business priorities for a multi-million dollar budget. First line of management and training for new analysts. Sample of Accomplishments:• Implemented a study that is published quarterly in Automotive News and positions Cox Automotive as a thought-leader in the industry• Manages the Car Buyer Journey study, one of the most leveraged resources for internal sales literature and external media impressions for Cox Automotive• Trusted to lead Brand Watch, the source for the Kelley Blue Book awards, heavily promoted by automotive manufacturers in their advertising campaigns • Led the research that earned the Cox Automotive team the 2019 Quirks Marketing Research and Insight Excellence award in the Business-to-Business category -
Senior Director, Marketing ResearchAmerican Cancer Society Jun 2010 - Sep 2015Atlanta, Ga, UsThe American Cancer Society is the nation's most recognizable cancer-fighting organization and the largest non-Governmental funder of cancer research. Examples of Accomplishments:• Hired as an Analyst in 2010, promoted to Senior Consultant, then Director, and within my 5-year tenure, I became the team lead as the Senior Director• My team was awarded with: The Research Business DAILY Report ‘s 2014 Client of the Year award in the Social Intelligence category; the Forrester Outside In Award for our Customer Experience measurement program; and the Vovici Vision Award• Led the team during the development and execution of the organization's first customer segmentation study, which established means for more effective media buying• Led the successful launch of automated Voice of the Customer reports that are sent directly to over 1,000 field staff as soon as their survey links expire• Convinced the Corporate Communications team to reset their nationwide advertising campaign mid-year based on low brand health scores collected in the Tracking study• Led the integration effort for the first collaborative report published by the collective Insights team, which was socialized throughout the organization, including the C-level suite• Led the effort on the marketing research team to move to one-page infographic summaries• Collaborated on and contributed to weekly paid media campaign reporting that enabled the organization to make real-time optimizations -
Research ManagerThe Link Group Nov 2005 - Jun 2010Atlanta, Ga, 30328, UsThe Link Group is a market research consultancy that provides global research services to enterprise clients.Responsibilities:Daily interfacing with key marketing stake-holders to collect and disseminate relevant primary research data to support all phases of the product lifecycle from concept development to usage and awareness. Trusted to repeatedly manage studies for clients, such as:• Samsung Electronics• Best Buy• Hewlett-Packard• Georgia-Pacific• Charter Communications• Amylin Pharmaceuticals
Kim Cason, Mmr Education Details
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Saint Louis UniversityMarketing -
Southern Illinois University EdwardsvilleMarketing Research
Frequently Asked Questions about Kim Cason, Mmr
What company does Kim Cason, Mmr work for?
Kim Cason, Mmr works for Cox Automotive Inc.
What is Kim Cason, Mmr's role at the current company?
Kim Cason, Mmr's current role is Research Manager.
What schools did Kim Cason, Mmr attend?
Kim Cason, Mmr attended Saint Louis University, Southern Illinois University Edwardsville.
Who are Kim Cason, Mmr's colleagues?
Kim Cason, Mmr's colleagues are Raven Jeffries, Amanda Lee, Brian Thayer, Joseph Delzingaro, Mo Yusuf, Abraham Gaddam, Ariel Castro.
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